Despite a one week shorter holiday period 2019 ended on a very high note in retail for North America. As an economy in the US, retail sales were up over $214b for the year ending 2019. What does that mean for 2020?
In this collaborative study with RIS News, you will see a view of what winning retailers are investing in for IT in 2020 vs. average or laggard retailers. Are we in the midst of a POS Refresh? How are changes in customer experience driving customer engagements and how retailers are fulfilling orders from various touchpoints? How is BOPIS driving store investment? How many are not only growing stores but growing the sales in those stores vs those who are simply accepting a lower sales per store? What about e-commerce growth, how much of this is expected to be desktop vs mobile? And finally, emerging technologies such as AI, Machine Learning, Edge Computing, Conversational Commerce, SDWAN, Beacons, IoT, Prescriptive Analytics, Big Data integrations, and RFID are seeing growth in investment vs. declines?
With responses from over 220 top retail brands in North America, the analyst has produced the results in a detailed, but very easy to read the study. You also get the raw data to do your own analysis by segment.
The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the North American retail market.
Along with research study analysis, your license also includes the raw data in spreadsheet form to do your own cross tabs. You can cross tab any answer to any other answer for unique insight.
The analyst breaks down the data to find answers to questions that many in the industry are asking, like the following:
- What do the IT Spend, Store Growth, and Store Remodels look like for 2020?
- What are the retailers’ Top System Priorities?
- What does 2020 and 2021 look like for POS, Software, Emerging Technologies? What are the trends driving change?
- How fast is AI growing or SD-WAN or Edge Computing growing?
- What digital customer journeys are profitable for retailers and which are optimized? What is the value of optimizing these journeys.
- Which segments are looking to replace POS clients, POS Software, POS Printers, POS Scanners and EFT/Debit/Signature Capture devices? Will it be a good year or bad year for POS and peripherals?
- Who is planning to deploy which Mobile Platforms and Applications, and when?
2. Study Highlights
3. Growth Data
- Stores & Remodels
- IT Spend
- Budget Breakouts
4. Retail’s IT Transformation
- IT Priorities
- What Leaders are Doing Differently
- Last Mile Transformation
- Personalizing the Customer Journey
5. Traditional Store Systems Purchase Timeframe
6. Mobile Purchasing Plans
7. Emerging Technologies
8. Which Customer Journeys Are Profitable…Where Are Retailers Losing?
Appendix and Methodology
General 5 step process for all research.
Step 1 – The WorldView IT Sizing Forecast Model is used by the analyst as leverage as a sizing and forecast tool for over 300 retail Hardware, Software, SaaS and Services categories is leveraged within this research. The analyst has been sizing and forecasting the retail/hospitality market worldwide by solutions for over 10 years. This provides the upper bounds of the market data and total market size.
Step 2 – This is then combined with a Sophia Data Service that tracks over 4,500 enterprise retailers and hospitality providers (with a minimum of 50 locations) in terms of which vendor’s technology a given retailer/hospitality provider has installed, the total lanes/licenses, the timing of those installations and when they are due to be replaced.
Step 3 – If it is part of an end user study, the analysts will do customized web surveys and phone calls with key retail industry leaders several times a year. This data is then leveraged for several different research reports if applicable. When combined with the IT Sizing in step 1, the detailed installs by the retailer in step 2, and then the vendor and customer interviews in step 4, the research data comes from several angles to provide the most insight to readers.
Step 4 – The installs and business sizing for each vendor is validated through public records and vendor/channel interviews. Customer service/traction is validated through existing customer interviews and surveys.
Step 5 – All of this is then merged together into a singular view that not only provides total market size, but also market share and scale of difference between vendors.
Where many research companies provide a top level of insight with just the facts, these reports go a bit deeper through the use of cross-tabulation and sources to answer the questions about “So what?”, not just the data, but what it means and how you can react to the market as a result of this data.