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The Pay TV and OTT Video in the Middle East and North Africa: Trends and Forecasts 2019-2024

  • ID: 4969189
  • Report
  • February 2020
  • Region: Middle East, Africa
  • 17 Pages
  • Analysys Mason Group
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Satellite has faired well considering the immense competitive challenges it faces, but IPTV will have the strongest growth in connections over the forecast period.

Retail revenue for TV and video services delivered by pay-TV providers and operators will grow by 7% between 2019 and 2024; this is a notable achievement given the decline in ASPU. This report provides an outlook on pay-TV and OTT video take-up and revenue in the Middle East and North Africa (MENA).

This report provides:

  • forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite, and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for five individual countries and the Middle East and Africa as a whole.

Who Should Read This Report

  • Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.
  • Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products or services.
  • Financial analysts who need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.

Key Metrics

  • Pay-TV households and connections
  • OTT video users
  • Retail revenue (spend)
  • ASPU

Pay-TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)
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Chapter Number:

6. Executive summary
7. The retail revenue for pay-TV providers and operators will grow at a CAGR  of 1.4% between 2019 and 2024
8. Satellite providers in the region will struggle to maintain the value of their services between 2019 and 2024
9. Regional trends
10. Geographical coverage: we anticipate revenue growth in all countries
11. Significant erosion of the average spend will be counterbalanced by  subscriber additions; operator OTT will contribute to an increase in the overall value of video
12. The majority of retail revenue growth will come from SVoD services; ASPU will fall thanks to the heavy use of long free trials that are bundled with other services
13. Satellite has faired well considering the immense competitive challenges it faces; IPTV will have the strongest growth in connections over the forecast period
14. SVoD services will continue to be the most popular form of OTT video in MENA; the market is significantly distorted by free trials and bundled services
15. Country-level trends
16. Egypt: IPTV will inject new life into the pay-TV market as anti-piracy  initiatives start to have a limited effect on the availability of illegal alternatives to pay-TV
17. Egypt: OTT video take-up will begin to grow as barriers such as affordability  and lack of high-speed data are tackled
18. Oman: Omantel’s IPTV service will account for just over half of all traditional pay-TV connections in MENA by 2024
19. Oman: the market is very SVoD-centric; Netflix is the most popular provider, but the take-up of homegrown services will grow
20. Qatar: Ooredoo’s content partnerships will help it to maintain its dominance
21. Qatar: OTT video services are primarily additive to traditional pay-TV services, meaning that content differentiation is key
22. Saudi Arabia: the effects of the beIN Sports ban are still being felt; ASPU is on a slower growth trajectory as a result
23. Saudi Arabia: operators’ role in the OTT video services market will continue to become more important during the forecast period
24. UAE: the number of traditional pay-TV subscriptions will remain stable, primarily due to the bundling of free OTT services alongside them
25. UAE: the OTT video market is growing rapidly but significantly distorted by extended free trials that are bundled with telecoms and pay-TV services
26. Forecast methodology and assumptions
27. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
28. How we classify OTT video services in this forecast
29. Further definitions
30. About the Authors

List of Figures
Figure 1: Traditional pay-TV and OTT retail revenue and ASPU, MENA, 2016–2024
Figure 2: Pay-TV and OTT video retail revenue growth by service type, MENA,2019–2024
Figure 3: Contribution of traditional pay-TV and OTT video to the total change in retail revenue in MENA, 2019–2024
Figure 4: Household penetration of pay-TV and the population penetration of operator OTT by country, MENA, 2024
Figure 5: Traditional pay-TV and OTT retail revenue for operators and pay-TVproviders, MENA, 2016–2024
Figure 6: Pay-TV spend and CAGRs by service type, MENA, 2019–2024
Figure 7: Pay-TV connections and CAGRs by service type, MENA, 2019–2024
Figure 8: OTT video retail revenue by service type and blended ASPU, MENA, 2016–2024
Figure 9: OTT video users and growth rates by service type, MENA, 2019–2024
Figure 10: OTT video spend and growth rates by service type, MENA, 2019–2024
Figure 11: Pay-TV connections and ASPU by access technology, MENA, 2016–2024
Figure 12: OTT video users by business model, MENA, 2016–2024
Figure 13: Pay-TV connections and OTT video users by access technology, Egypt, 2016–2024
Figure 14: Retail revenue by OTT video service type, and ASPU, Egypt, 2016–2024
Figure 15: Number of users by service type, Egypt, 2016–2024
Figure 16: Pay-TV connections and OTT video users by access technology, Oman, 2016–2024
Figure 17: Retail revenue by OTT video service type, and ASPU, Oman, 2016–2024
Figure 18: Number of users by service type, Oman, 2016–2024
Figure 19: Pay-TV connections and OTT video users by access technology, Qatar, 2016–2024
Figure 20: Retail revenue by OTT video service type, and ASPU, Qatar, 2016–2024
Figure 21: Number of users by service type, Qatar, 2016–2024
Figure 22: Pay-TV connections and OTT video users by access technology,Saudi Arabia, 2016–2024
Figure 23: Retail revenue by OTT video service type, and ASPU, Saudi Arabia,2016–2024
Figure 24: Number of users by service type, Saudi Arabia, 2016–2024
Figure 25: Pay-TV connections and OTT video users by access technology, UAE, 2016–2024
Figure 26: Retail revenue by OTT video service type, and ASPU, UAE, 2016–2024
Figure 27: Number of users by service type, UAE, 2016–2024
Figure 28: Scope of our spend forecasts

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  • Egypt (NEW)
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
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