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North America Over the Top (OTT) Services Market (2019-2025)

  • ID: 4987611
  • Report
  • January 2020
  • Region: North America
  • 123 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Amazon.com, Inc.
  • Apple, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • MORE
The North America Over the Top (OTT) Services Market is expected to witness market growth of 13.1% CAGR during the forecast period (2019-2025).

A big growth opportunity can be observed in live and linear OTT services, based on current viewing habits and untapped content segments, which are projected to be an integral part of the next generation of OTT video. Pay-TV providers are in the right position to create live streaming services that take advantage of content best experienced in real-time. These may include talk shows, weather, news, and sports. But that could change as content owners start developing their platform and partnerships with OTTs.

The advent of disruptive digital technologies, mobile numbers, high-speed internet, and several applications will encourage the customers to opt for OTT services. Furthermore, the cost-efficiency is expected to fuel over-the-top services demand over the forecast period while also obstructing the industry through public regulations. Also, the growing penetration of broadband, as well as the emergence of large segments of the population on high per capita income, has increased demand for OTT in emerging economies. The quality and efficiency of broadband networks are greatly improved which also fuels market growth for OTT services.

The biggest challenge facing the demand for OTT services is quality entertainment. Content is a basic requirement for subscription driving and increasing consumer affinities. There are also obstacles in the way material is found and delivered. Even if a website hosts content, it's almost impossible to retain users if they are unable to discover these offers. Also, providers must ensure the content is correctly provided to the end-users. The provision of high-quality services without delay in delivering content holds equal importance.

Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning and Others. Based on Streaming Device, the market is segmented into Smartphones & Tablets, Desktops & Laptops and IP TV’s & Consoles. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Twitter, Inc., Microsoft Corporation, Google, Inc., Amazon.com, Inc., Apple, Inc., Facebook, Inc., Netflix, Inc., The Walt Disney Company (Hulu LLC), Tencent Holdings Ltd., and Roku, Inc.

Scope of the Study

Market Segmentation:

By Monetization Model
  • Subscription-Based
  • Advertising-Based
  • Transaction-Based
By Service Vertical
  • Media & Entertainment
  • Gaming
  • Education & Learning
  • Others
By Streaming Device
  • Smartphones & Tablets
  • Desktops & Laptops
  • IP TV’s & Consoles
By Type
  • Video on Demand
  • Online Gaming
  • Music Streaming
  • Communication
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Twitter, Inc.
  • Microsoft Corporation
  • Google, Inc.
  • Amazon.com, Inc.
  • Apple, Inc.
  • Facebook, Inc.
  • Netflix, Inc.
  • The Walt Disney Company (Hulu LLC)
  • Tencent Holdings Ltd.
  • Roku, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon.com, Inc.
  • Apple, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Over the Top (OTT) Services Market, by Monetization Model
1.4.2 North America Over the Top (OTT) Services Market, by Service Vertical
1.4.3 North America Over the Top (OTT) Services Market, by Streaming Device
1.4.4 North America Over the Top (OTT) Services Market, by Type
1.4.5 North America Over the Top (OTT) Services Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2020-Jan - 2016-Jun) Leading Players

Chapter 4. North America Over-the-Top Services (OTT) Market by Monetization Model
4.1 North America Subscription-Based Over-the-Top Services (OTT) Market by Country
4.2 North America Advertising-Based Over-the-Top Services (OTT) Market by Country
4.3 North America Transaction-Based Over-the-Top Services (OTT) Market by Country

Chapter 5. North America Over-the-Top Services (OTT) Market by Service Vertical
5.1 North America Over-the-Top Services (OTT) Media & Entertainment Market by Country
5.2 North America Over-the-Top Services (OTT) Gaming Market by Country
5.3 North America Over-the-Top Services (OTT) Education & Learning Market by Country
5.4 North America Other Service Vertical Over-the-Top Services (OTT) Market by Country

Chapter 6. North America Over-the-Top Services (OTT) Market by Streaming Device
6.1 North America Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
6.2 North America Over-the-Top Services (OTT) Desktops & Laptops Market by Country
6.3 North America Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country

Chapter 7. North America Over-the-Top Services (OTT) Market by Type
7.1 North America Video on Demand Over-the-Top Services (OTT) Market by Country
7.2 North America Online Gaming Over-the-Top Services (OTT) Market by Country
7.3 North America Music Streaming Over-the-Top Services (OTT) Market by Country
7.4 North America Communication Over-the-Top Services (OTT) Market by Country
7.5 North America Others Over-the-Top Services (OTT) Market by Country

Chapter 8. North America Over-the-Top Services (OTT) Market by Country
8.1 US Over-the-Top Services (OTT) Market
8.1.1 US Over-the-Top Services (OTT) Market by Monetization Model
8.1.2 US Over-the-Top Services (OTT) Market by Service Vertical
8.1.3 US Over-the-Top Services (OTT) Market by Streaming Device
8.1.4 US Over-the-Top Services (OTT) Market by Type
8.2 Canada Over-the-Top Services (OTT) Market
8.2.1 Canada Over-the-Top Services (OTT) Market by Monetization Model
8.2.2 Canada Over-the-Top Services (OTT) Market by Service Vertical
8.2.3 Canada Over-the-Top Services (OTT) Market by Streaming Device
8.2.4 Canada Over-the-Top Services (OTT) Market by Type
8.3 Mexico Over-the-Top Services (OTT) Market
8.3.1 Mexico Over-the-Top Services (OTT) Market by Monetization Model
8.3.2 Mexico Over-the-Top Services (OTT) Market by Service Vertical
8.3.3 Mexico Over-the-Top Services (OTT) Market by Streaming Device
8.3.4 Mexico Over-the-Top Services (OTT) Market by Type
8.4 Rest of North America Over-the-Top Services (OTT) Market
8.4.1 Rest of North America Over-the-Top Services (OTT) Market by Monetization Model
8.4.2 Rest of North America Over-the-Top Services (OTT) Market by Service Vertical
8.4.3 Rest of North America Over-the-Top Services (OTT) Market by Streaming Device
8.4.4 Rest of North America Over-the-Top Services (OTT) Market by Type

Chapter 9. Company Profiles
9.1 Twitter, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Microsoft Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Google, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Acquisition and Mergers:
9.3.5.3 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Amazon.com, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.4.2 Acquisition and Mergers:
9.4.4.3 Product Launches and Product Expansions:
9.4.5 SWOT Analysis
9.5 Apple, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Facebook, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Acquisition and Mergers:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Netflix, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 The Walt Disney Company (Hulu LLC)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segment and Regional Analysis
9.8.4 Recent strategies and developments:
9.8.4.1 Partnerships, Collaborations, and Agreements:
9.8.5 SWOT Analysis
9.9 Tencent Holdings Ltd.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 Recent strategies and developments:
9.9.5.1 Partnerships, Collaborations, and Agreements:
9.1 Roku, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Acquisition and Mergers:
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  • Twitter, Inc.
  • Microsoft Corporation
  • Google, Inc.
  • Amazon.com, Inc.
  • Apple, Inc.
  • Facebook, Inc.
  • Netflix, Inc.
  • The Walt Disney Company (Hulu LLC)
  • Tencent Holdings Ltd.
  • Roku, Inc.
Note: Product cover images may vary from those shown
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