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European Beer Market 2019-2025

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  • January 2020
  • Region: Europe
  • Orion Market Research Private Limited
  • ID: 4988029
European Beer Market Size, Share & Trends Analysis Report by Type (Lager, Ale and Other), by Category (Regular Beer and Premium Beer), by Packaging Type (Glass Bottles, Cans, and Others), Forecast Period 2019-2025.

The European beer market is estimated to grow at a CAGR of 2.2% during the forecast period. In 2018, the European beer industry was valued at $115.2 billion and estimated to reach $132.9 billion in 2025. Europe is one of the major producers and consumers of alcoholic beverages globally. As per the WHO, in 2016, an average of 170 grams per capita of alcohol is consumed per week in Europe. Men consume 18.3 liters of pure alcohol in a week whereas women consume 4.7 liters of alcohol in a week. Around 72% of the population reported that they had consumed alcohol in the last 12 months (83.3% men and 61.4% women).

Currently, there is a wide range of flavors available for use in spirits, beer, cider and wine. Furthermore, the European beer market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers from around the globe. The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., and Anheuser-Busch InBev SA/NV. These players adopt various strategies in order to remain competitive in the European market.

Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. For instance, In May 2019, Asahi group Holding ltd., announce that Asahi Europe, Ltd. a subsidiary of Asahi completed the acquisition of the premium beer and cider business of Fuller, Smith and Turner PLC that operates pubs, hotel, and premium beer and cider business. With this acquisition, the company has expanded its current product line.

Research Methodology

The market study of the European beer market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors.

Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. the analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to the reports.

Secondary Sources Include
  • Financial reports of companies involved in the market.
  • Whitepapers, research-papers, and news blogs.
  • Company websites and their product catalog.

The report is intended for alcoholic beverages manufacturing companies, distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Beer Market Research and Analysis by Type

2. European Beer Market Research and Analysis by Packaging Type

The Report Covers
  • Comprehensive research methodology of the European beer market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the European beer market.
  • Insights about market determinants which are stimulating the European beer market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Company Share Analysis
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
4. Market Determinants
4.1 Motivators
4.2 Restraints
4.1. Opportunities
5. Market Segmentation
5.1. European Beer Market by Type
5.1.1. Lager
5.1.2. Ale
5.1.3. Others
5.2. European Beer Market by Category
5.2.1. Regular Beer
5.2.2. Premium Beer
5.3. European Beer Market by Packaging Type
5.3.1. Glass Bottles
5.3.2. Cans
5.3.3. Others (Plastic Bottles)
6. Regional Analysis
6.1. UK
6.2. Germany
6.3. France
6.4. Spain
6.5. Italy
6.6. Rest of Europe
7. Company Profiles
7.1. Anheuser-Busch InBev
7.2. Carlsberg Breweries A/S
7.3. Diageo PLC
7.4. Freixenet S.A.
7.5. Groupe Castel
7.6. Gruppo Campari
7.7. Halewood International, Ltd.
7.8. Heineken Holding N.V.
7.9. Pernod Ricard SA
7.10. The Warsteiner Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Anheuser-Busch InBev
  • Carlsberg Breweries A/S
  • Diageo PLC
  • Freixenet S.A.
  • Groupe Castel
  • Gruppo Campari
  • Halewood International, Ltd.
  • Heineken Holding N.V.
  • Pernod Ricard SA
  • The Warsteiner Group