Despite the dominance of western cosmetics giants, South Korean brands are gradually setting novel standards of beauty, driven especially by the global popularity of K-pop. A large number of people, irrespective of their gender, are capitalizing on beauty products originated from South Korea. K-beauty products are manufactured using exceptional ingredients, which result in unique and desirable looks. For instance, the k-beauty products include raw materials derived from snail slime, bee venom, starfish extract, pig collagen, and morphing masks. The K-beauty industry is thereby progressively fetching a lucrative business for cosmetic companies owing to its high product margin, hence making it further profitable for beauty companies.
Korean beauty brands capitalize on their digital and e-commerce prowess in response to the rapid rise in demand from overseas markets. E-retailers such as Sokoglam and Peach & Lily have imported assorted Korean skincare brands to the U.S. and expanded the market in international territory. Furthermore, global beauty retailers are setting up a dedicated section on their webpages, which cater to Korean skincare brands. This enables to increase consumer awareness and is thereby a major driver of the K-beauty products market. In addition, the K-beauty phenomenon has captured the attention of social media blogger influencers and journalists in the West. This has been regarded as an ingenious digital strategy applied by the K-beauty brands for driving popularity. However, the rise of veganism among consumers across the globe is expected to limit the growth of the K-beauty products market. Consumers are gradually becoming very conscious about sustainability, environmental impacts, and animal welfare. The K-beauty industry uses animal extracts. This hampers the market growth.
On the contrary, the rise in awareness of the benefits and uniqueness of K-beauty products among consumers across the globe create vast opportunity for expansion among the K-beauty products industry players. New beauty trends and innovations, presenting sophisticated ingredients and appealing packaging can be viewed as an opportunity by the K-beauty manufacturers for further growth and expansion.
The major players in the global K-beauty industry analyzed in this report include ABLE C&C CO., Ltd., Adwin Korea Corp, Annie's Way International Co., Ltd., BH Cosmetics, Ceragem Health and Beauty Co, Ltd., Cosrx, Inc, and AMOREPACIFIC CORPORATION.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the current K-beauty products market trends, estimations, and dynamics of the market size from 2019 to 2026 to identify the prevailing opportunity.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- A comprehensive analysis of factors that drive and restrict the K-beauty products market growth is provided.
- An in-depth analysis of the market helps determine the prevailing market opportunities
- The report includes details of the analysis of the regional and global markets, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
By Product Type
- Sheet Masks
- Cleansers
- Moisturizers
- Makeup
- Others
By End User
- Male
- Female
By Distribution Channel
- Online Retail
- Supermarket/Hypermarket
- Specialty/Monobrand Stores
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- UK
- Spain
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South-East Asia
- Rest of Asia-Pacific
LAMEA
- Middle East
- Latin America
- Africa
Table of Contents
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.5.1 Primary Research
1.5.2 Secondary Research
1.5.3 Analyst Tools and Models
Chapter 2: Executive Summary
2.1. Key Findings of The Study
2.1.1. Top Investment Pocket
2.2. CXO Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Forces Shaping The Global K-Beauty Products Market
3.2.1. Bargaining Power of Suppliers
3.2.2. Bargaining Power of Buyers
3.2.3. Threat of Substitution
3.2.4. Threat of New Entrants
3.2.5. Intensity of Competitive Rivalry
3.3. Market dynamics
3.3.1. Drivers
3.3.1.1. Consumer inclination toward products inspired with unique ingredient formulas
3.3.1.2. Rise in popularity through digital marketing strategies
3.3.1.3. Rise in demand for natural and organic personal care and cosmetic
3.3.1.4. Skincare product innovation through extensive R&D
3.3.2. Restraint
3.3.2.1. Rise in veganism goods
3.3.3. Opportunities
3.3.3.1. Potential demand from the U.S. and Southeast Asian countries
3.3.3.2. Male skincare regime products
Chapter 4: Global K-Beauty Products Market, By Product Type
4.1. Overview
4.1.1. Market size and forecast
4.2. Sheet Mask
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country
4.3. Cleanser
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country
4.4. Moisturizer
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country
4.5. Makeup
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country
4.6. Others
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
4.6.3. Market analysis by country
Chapter 5: Global K-Beauty Products Market, By End User
5.1. Overview
5.1.1. Market size and forecast
5.2. Male
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Market analysis by country
5.3. Female
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis by country
Chapter 6: Global K-Beauty Products Market, By Distribution Channel
6.1. Overview
6.1.1. Market size and forecast
6.2. Online Retail
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.2.3. Market analysis by country
6.3. Supermarket/Hypermarket
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.3.3. Market analysis by country
6.4. Specialty stores and Monobrand stores
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.4.3. Market analysis by country
Chapter 7: K-Beauty Products Market, By Region
7.1. Overview
7.1.1. Market size and forecast
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast by product type
7.2.3. Market size and forecast by end user
7.2.4. Market size and forecast by Distribution Channel
7.2.5. Market size and forecast by Country
7.2.6. U.S
7.2.6.1. Market size and forecast, by product type
7.2.6.2. Market size and forecast, by end user
7.2.6.3. Market size and forecast, by distribution channel
7.2.7. Canada
7.2.7.1. Market size and forecast, by product type
7.2.7.2. Market size and forecast, by end user
7.2.7.3. Market size and forecast, by distribution channel
7.2.8. Mexico
7.2.8.1. Market size and forecast, by product type
7.2.8.2. Market size and forecast, by end user
7.2.8.3. Market size and forecast, by distribution channel
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast by country
7.3.3. Market size and forecast by product type
7.3.4. Market size and forecast by end user
7.3.5. Market size and forecast by distribution channel
7.3.6. Germany
7.3.6.1. Market size and forecast, by product type
7.3.6.2. Market size and forecast, by end user
7.3.6.3. Market size and forecast, by distribution channel
7.3.7. France
7.3.7.1. Market size and forecast, by product type
7.3.7.3. Market size and forecast, by end user
7.3.7.4. Market size and forecast, by distribution channel
7.3.8. UK
7.3.8.1. Market size and forecast, by product type
7.3.8.3. Market size and forecast, by end user
7.3.8.4. Market size and forecast, by distribution channel
7.3.9. Italy
7.3.9.1. Market size and forecast, by product type
7.3.9.3. Market size and forecast, by end user
7.3.9.4. Market size and forecast, by distribution channel
7.3.10. Spain
7.3.10.1. Market size and forecast, by product type
7.3.10.3. Market size and forecast, by end user
7.3.10.4. Market size and forecast, by distribution channel
7.3.11. Rest of Europe
7.3.11.1. Market size and forecast, by product type
7.3.11.2. Market size and forecast, by end user
7.3.11.3. Market size and forecast, by distribution channel
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast by product type
7.4.4. Market size and forecast, by end user
7.4.4.1. Market size and forecast, by distribution channel
7.4.5. Market size and forecast by country
7.4.6. China
7.4.6.1. Market size and forecast, by product type
7.4.6.2. Market size and forecast, by end user
7.4.6.3. Market size and forecast, by distribution channel
7.4.7. Japan
7.4.7.1. Market size and forecast, by product type
7.4.7.3. Market size and forecast, by end user
7.4.7.4. Market size and forecast, by distribution channel
7.4.8. India
7.4.8.1. Market size and forecast, by product type
7.4.8.2. Market size and forecast, by end user
7.4.8.3. Market size and forecast, by distribution channel
7.4.9. Southeast Asia
7.4.9.1. Market size and forecast, by product type
7.4.9.2. Market size and forecast, by end user
7.4.9.3. Market size and forecast, by distribution channel
7.4.10. Rest of Asia-Pacific
7.4.10.1. Market size and forecast, by product type
7.4.10.2. Market size and forecast, by end user
7.4.10.3. Market size and forecast, by distribution channel
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast by product type
7.5.3. Market size and forecast by end user
7.5.4. Market size and forecast, by distribution channel
7.5.5. Market size and forecast by country
7.5.6. Latin America
7.5.6.1. Market size and forecast, by product type
7.5.6.3. Market size and forecast by end user
7.5.6.4. Market size and forecast, by distribution channel
7.5.7. Middle East
7.5.7.1. Market size and forecast, by product type
7.5.7.3. Market size and forecast by end user
7.5.7.4. Market size and forecast, by distribution channel
7.5.8. Africa
7.5.8.1. Market size and forecast, by product type
7.5.8.3. Market size and forecast, by end user
7.5.8.4. Market size and forecast, by distribution channel
Chapter 8: Competitive Landscape
8.1. Top winning strategies
8.2. Product Mapping
8.3. Competitive Dashboard
8.4. Competitive Heatmap
8.5. Key developments
8.5.1. Business Expansion
8.5.2. Partnership
8.5.3. Product Launch
Chapter 9: Company Profiles
9.1. Able C&C Co., Ltd.
9.1.1. Company Overview
9.1.2. Company Snapshot
9.1.3. Product Portfolio
9.1.4. Business Performance.
9.1.5. Key Strategic Moves And Developments
9.2. Adwin Korea Corporation
9.2.1. Company Overview
9.2.2. Key Executive
9.2.3. Company Snapshot
9.2.4. Product Portfolio
9.3. Amorepacific Corporation
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Product Portfolio
9.3.5. Business Performance.
9.3.6. Key Strategic Moves And Developments
9.4. Annie's Way International Co., Ltd
9.4.1. Company Overview
9.4.2. Company Snapshot
9.4.3. Product Portfolio
9.5. BH Cosmetics, Llc
9.5.1. Company Overview
9.5.2. Key Executive
9.5.3. Company Snapshot
9.5.4. Product Portfolio
9.6. Cala Products
9.6.1. Company Overview
9.6.2. Company Snapshot
9.6.3. Product Portfolio
9.7. Carver Korea Co., Ltd. (Unilever Group)
9.7.1. Company Overview
9.7.2. Key Executive
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. R&D Expenditure
9.7.7. Business Performance.
9.8. Ceragem
9.8.1. Company Overview
9.8.2. Key Executive
9.8.3. Company Snapshot
9.8.4. Product Portfolio
9.9. Cosrx, Inc
9.9.1. Company Overview
9.9.2. Company Snapshot
9.9.3. Product Portfolio
9.10. LG Household & Health Care Ltd.
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. R&D Expenditure
9.10.7. Business Performance
*Full List of Tables and Figures Available on Enquiry.
Executive Summary
According to the report titled, 'K-beauty Products Market by Product Type, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global K-beauty products market size was valued at $9.3 billion in 2018 and is projected to reach $21.8 billion by 2026, registering a CAGR of 11.3% from 2019 to 2026. K-beauty products refer to the skincare and makeup products originated from South Korea. These beauty products emphasize particularly on skin aesthetics such as health, hydration, and luminous textured skin. Korean women have traditionally favored glowing ‘glass’ skin over layers of foundation and lengthy skin care regimes with focus on toning and clarifying. Their beauty standards focus on the appearance of moisture on the skin, resulting in an augmented fondness for cremes over powders. Products in this segment are manufactured using unique ingredients such as snail slime, bee venom, starfish extract, pig collagen, and morphing masks.The sheet masks segment is anticipated to exhibit the highest market share during the K-beauty products market forecast period. They can address different skin conditions such as tightening, moisturizing, soothing, brightening, and help sustain the skin’s beauty and health. Hence, owing to its convenience of use and affordability, the sheet masks acquire a large share in the K-beauty products market.
The K-beauty products market is primarily driven by the consumers inclination toward products inspired with unique ingredient formulas. For instance, the use of pearls in skin brightening products and propolis from bees for nourishing, are two other unusual components found in K-beauty products. In addition, as consumers become more meticulous regarding their lifestyle choices, they are looking deeper than superficial solutions and choosing more traditional healthy approaches of beauty. Hence, the rise in demand for natural and organically derived ingredients in cosmetic and personal care products, has created new avenues in the K-beauty cosmeceutical market.
The global K-beauty products market analysis is carried on the basis of product type, end user, distribution channel and region. The product type segment comprises sheet masks, cleansers, moisturizers, makeup, and others. On the basis of end user, the K-beauty products market is classified into male and female. Depending on distribution channel, it is categorized into online retail, supermarket/hypermarket, specialty/monobrand stores, and others. Region wise, it is studied across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, Switzerland, and rest of Europe), Asia-Pacific (India, China, Japan, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Key Findings of the K-beauty Products Market:
Based on product type, the sheet mask segment accounted for the highest K-beauty products market share in 2018, growing at a CAGR of 11.3% and cleanser segment growing fastest with a CAGR of 11.8% between 2019 and 2026.
Based on end user, the female segment accounted for about 69% of the market share in 2018. However, the male is expected to grow at a CAGR of 12.1% during the forecast period.
Based on distribution channel, the specialty store segment accounted for about 58% of the market share in 2018. However, the online retail segment is expected to grow fastest at a CAGR of 13% during the forecast period.
Based on region, Asia-Pacific accounted for about 70% of the market by share and is expected to grow at a CAGR of 11.1%.
The key players operating in the K-beauty products industry are L’Oréal, ABLE C&C CO., Ltd., Adwin Korea Corp, Annie's Way International Co., Ltd., The Beauty Factory, Ltd., Bluehug, Inc., BNH Cosmetics, Ceragem Health and Beauty Co, Ltd., CK Beauty Enterprise Inc., LG Household & Health Care and AMOREPACIFIC CORPORATION.
Companies Mentioned
- ABLE C&C Co. Ltd.
- Amorepacific Corporation
- Able C&C Co., Ltd.
- Adwin Korea Corporation
- Amorepacific Corporation
- Annie's Way International Co., Ltd
- BH Cosmetics, Llc
- Cala Products
- Carver Korea Co., Ltd. (Unilever Group)
- Ceragem Health and Beauty Co Ltd.
- Cosrx, Inc
- LG Household & Health Care Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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