Malting is defined as the process whereby grains are made to germinate by soaking in water and then their further germination is halted by drying with hot air. Malting develops the grain’s enzymes that are required to modify the starches into sugars. Specialty malt is one such malt originally derived from barley, wheat, or rye. Among these sources, barley is the most preferred grain used in malting for various application.
Specialty malt endures large-scale applications in some of the key sectors of the food and beverages industry. Specialty malt as flavoring agent or coloring agent, endures high demand in the alcoholic beverages segment. For instance, inclusion of specialty malt as an ingredient for brewing, has a dramatic impact on the flavor, mouthfeel and color of the beer. In the craft brewery sector, brewers strategize on continuous evolution of its product offerings by trying out new and different types of pale and specialty malts in the view of creating distinctive beers. Hence, craft brewers willingness to try new malt varieties helps cater to the requirement of the target customers, is one of the driving factor in the global specialty malt market. Among the demographic segment, millennials are mostly projected to spend on premium alcoholic beverages including craft beer. As a result, rise in preference for craft beer by the millennials, has triggered the demand for different types of specialty malts as an ingredient.
Among the product types, there are two types of specialty malts available in the market i.e. caramelized specialty malt and roasted specialty malt. Caramelized specialty malts are available in wide variety of flavors and colors namely: Carapils, Cara-Vienne, Cara-Munich, Special-B, and others. Moreover, these malts are easy to use in craft brewery. Therefore, caramelized specialty malt accounts to higher value share in the product type segment.
The global specialty malt market is segmented on the basis of source, form, application, product, and region. On the basis of source, the market is further categorized into wheat, rye and barley. On the basis of form, the market is bifurcated into dry and liquid According to application, the market is classified into dairy & frozen products, bakery & confectionery, alcoholic beverages, Non-Alcoholic beverages and others. As per product, the market is divided into caramelized malt, roasted malt and others. Based on region, the market has been studied across North America that includes the U.S., Canada, and Mexico; Europe that includes the UK, France, Germany, Italy, Spain, and rest of Europe; Asia-Pacific that includes China, India, Japan, South Korea, Australia, and Rest of Asia-Pacific; and LAMEA that includes Brazil, Kingdom of Saudi Arabia (KSA), South Africa and Rest of LAMEA.
The key players profiled in the global specialty malt market include Cargill Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Barrett Burston Malting Company Wa Pty Ltd., Rahr Corporation, Simpsons Malt, Crisp Malting, Muntons PLC, and Axereal Group.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTATION
By Source
By Product
By Form
By Application
By Region
North America
Europe
Asia-Pacific
LAMEA
Specialty malt endures large-scale applications in some of the key sectors of the food and beverages industry. Specialty malt as flavoring agent or coloring agent, endures high demand in the alcoholic beverages segment. For instance, inclusion of specialty malt as an ingredient for brewing, has a dramatic impact on the flavor, mouthfeel and color of the beer. In the craft brewery sector, brewers strategize on continuous evolution of its product offerings by trying out new and different types of pale and specialty malts in the view of creating distinctive beers. Hence, craft brewers willingness to try new malt varieties helps cater to the requirement of the target customers, is one of the driving factor in the global specialty malt market. Among the demographic segment, millennials are mostly projected to spend on premium alcoholic beverages including craft beer. As a result, rise in preference for craft beer by the millennials, has triggered the demand for different types of specialty malts as an ingredient.
Among the product types, there are two types of specialty malts available in the market i.e. caramelized specialty malt and roasted specialty malt. Caramelized specialty malts are available in wide variety of flavors and colors namely: Carapils, Cara-Vienne, Cara-Munich, Special-B, and others. Moreover, these malts are easy to use in craft brewery. Therefore, caramelized specialty malt accounts to higher value share in the product type segment.
The global specialty malt market is segmented on the basis of source, form, application, product, and region. On the basis of source, the market is further categorized into wheat, rye and barley. On the basis of form, the market is bifurcated into dry and liquid According to application, the market is classified into dairy & frozen products, bakery & confectionery, alcoholic beverages, Non-Alcoholic beverages and others. As per product, the market is divided into caramelized malt, roasted malt and others. Based on region, the market has been studied across North America that includes the U.S., Canada, and Mexico; Europe that includes the UK, France, Germany, Italy, Spain, and rest of Europe; Asia-Pacific that includes China, India, Japan, South Korea, Australia, and Rest of Asia-Pacific; and LAMEA that includes Brazil, Kingdom of Saudi Arabia (KSA), South Africa and Rest of LAMEA.
The key players profiled in the global specialty malt market include Cargill Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Barrett Burston Malting Company Wa Pty Ltd., Rahr Corporation, Simpsons Malt, Crisp Malting, Muntons PLC, and Axereal Group.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing specialty malt market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the industry.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the specialty malt industry.
KEY MARKET SEGMENTATION
By Source
- Wheat
- Rye
- Barley
By Product
- Caramelized Malt
- Roasted Malt
By Form
- Dry
- Liquid
By Application
- Dairy & Frozen Products
- Bakery & Confectionary
- Alcoholic Beverages
- Non-Alcoholic Beverages
- Others
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- France
- Germany
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Kingdom of Saudi Arabia (KSA)
- South Africa
- Rest of LAMEA
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Specialty Malt Market, By Source
Chapter 5: Specialty Malt Market, By Form
Chapter 6: Specialty Malt Market, By Application
Chapter 7: Specialty Malt Market, By Product
Chapter 8: Specialty Malt Market, By Region
Chapter 9: Company Profiles
Executive Summary
According to the report titled, ' Specialty Malt Market by Source, Form, Application and Product: Opportunity Analysis and Industry Forecast, 2019-2026,' The specialty malt market size was valued at $3.3 billion in 2018 and is projected to reach $4.8 billion by 2026, growing at a CAGR of 4.7% from 2019 to 2026. Europe is one of the prominent regions in the market that accounted for approximately half of the total specialty malt market share in 2018.In 2015, 22 million tons of malt was produced; out of which 90% of the malt was derived from barley. The economics of the malting industry critically depends upon barley selection, protein composition, plumpness, and moisture content. Large brewing companies are not completely integrated in terms of sourcing malt. Some companies such as Anheuser-Busch have their own malting facilities, but also purchase malt from independent maltsters. Over the years, the malt industry has evolved and has come up with specialty ingredient. Specialty malt is one such ingredient that has been gaining traction among its target customers specifically from the brewing and the food industry. Specialty malts range in flavor from the light and sweet carapils to the astringent, carbon-like black malt.
Specialty malt has large-scale application in the food industry, which is mainly attributed to its key functional properties. Specialty malt has been considered as the most preferred natural flavoring or coloring agent in various food processing sectors such as processing of baked goods, bars, cereal, cookies, crackers, granola, gravies, roux, prepared food, pet food, snack food, and others. Apart from the food industry, specialty malt has been incurring high demand from the craft brewing industry. For instance, carapils, one of the types of specialty malt, is primarily used to improve head retention and add a sweet character to beer. Increasing consumption of malt based alcoholic and non-alcoholic products and high demand for malt-based drinks in emerging countries have been
Considering the large scale applications of specialty malt in the food and beverages industry, the malt has been witnessing high demand in the global market. However, over the past couple of years, uncertain climatic conditions of crop sources have resulted in irregularities in the supply-demand trend for the specialty malt market. For instance, the U.S. is known for excellent growing conditions for barley crop. However, in 2014, the region reported poor rainfalls condition, which resulted in a negative impact on the overall yield of the crop. Thus, barley derived specialty malts incurred higher marginal prices, which affected the overall sales for that particular season.
According to the specialty malt market analysis in 2018, barley segment accounted for the maximum share in the global specialty malt market while the rye segment is expected to experience rapid growth during the forecast period.
Based on specialty malt market forecast, the alcoholic beverages segment had the maximum contribution in the global specialty malt market share in 2018 and is expected to remain dominant throughout the forecast period. However, the dairy & frozen products segment is expected to witness the fastest CAGR through the forecast period
Europe and North America were the prominent markets in 2018 and accounted for the maximum share in the global specialty market. Asia-Pacific is expected to witness robust specialty malt market growth throughout the forecast period. Major players in the specialty malt market focused on business expansion to improve their stance in the global market and overcome competition.
Key Findings of the Specialty Malt Market:
Based on region, Europe was the highest contributor to the global market in 2018 and is estimated to reach $1.9 billion by 2026.
Based on source, the barley segment was the highest contributor to the market in 2018 and is estimated to reach $3.9 million by 2026.
Based on form, the dry segment was the highest contributor to the market in 2018 and is estimated to grow at a moderate CAGR during the forecast period.
Based on application, the alcoholic beverages segment was the highest contributor to the market and is estimated to grow at a CAGR of 4.5% during the forecast period.
Based on product, the caramelized malt segment is expected to grow at a CAGR of 4.8% throughout the forecast period
Some of the key players operating in the global specialty malt industry are Cargill Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Barrett Burston Malting Company Wa Pty Ltd., Rahr Corporation, Simpsons Malt, Crisp Malting, Muntons PLC, and Axereal Group
Companies Mentioned
- Cargill Inc.
- Malteurop Groupe
- GrainCorp Ltd.
- Soufflet Group
- Barrett Burston Malting Company Wa Pty Ltd.
- Rahr Corporation
- Simpsons Malt
- Crisp Malting
- Muntons PLC
- Axereal Group
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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