Beard Grooming Market by Product Type End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026

The beard grooming market size was valued at $24.1 billion in 2018 and is expected to reach $43.1 billion by 2026, registering a CAGR of 7.7% from 2019 to 2026. The rise in number of health conscious consumers is one of the key factors driving the growth of the global beard grooming market.

The global beard grooming market is segmented on the basis of product type, distribution channel, and region. By product type, the market is divided into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is classified into personal and commercial. By distribution channel, the market is categorized into hypermarket/supermarket, specialty store, online store, and others.

North America and Europe are known to be the dominant regions in the global beard grooming market. The men’s personal care market is expected to be valued at US$166 billion during the forecast period. Men are taking keen interest in maintaining their looks and appearance. For which, they take extra efforts and even buy product available in the market. Even when it comes to maintaining beard, they are specific about the style and beard grooming products cater to such requirements. This has triggered demand for different types of beard grooming products among the male population. The rise in trend of facial hair aesthetics specifically in European region, has witnessed the re-introduction of beard oils and other beard grooming products that help beautify and condition the beard for a longer period of time

Over the past couple of years, there has been a rise in preference over organic products. Customers always seek for transparency on product they use on daily basis.
According to USDA, the global organic retail market was being valued at US$90 Billion in 2016 and is being anticipated to grow at a significant rate during the forecast
period. As a result, beard grooming manufacturers have been considering using organic ingredients for processing their final products. Hence, the organic beard grooming market sights opportunity to gain higher traction during the forecast period.

Key players profiled in the report include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus etc.

KEY BENEFITS FOR STAKEHOLDERS

The report provides an extensive analysis of the current and emerging market trends and opportunities in the global beard grooming market.
The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

KEY MARKET SEGMENTS

By Product Type

Beard Oil
Beard Shampoo
Shaving Cream
Trimmer
Shaving Gel
Waxes
Others

By End User

Personal
Commercial

By Distribution Channel

Hypermarket/Supermarket
Specialty Store
Online Store
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia and New Zealand
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

Frequently Asked Questions about the Beard Grooming Market

What is the estimated value of the Beard Grooming Market?

The Beard Grooming Market was estimated to be valued at $24.1 billion in 2018.

What is the growth rate of the Beard Grooming Market?

The growth rate of the Beard Grooming Market is 7.5%, with an estimated value of $43.1 billion by 2026.

What is the forecasted size of the Beard Grooming Market?

The Beard Grooming Market is estimated to be worth $43.1 billion by 2026.

Who are the key companies in the Beard Grooming Market?

Key companies in the Beard Grooming Market include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic and Zeus.

Report Attribute	Details
No. of Pages	245
Published	November 2019
Forecast Period	2018 - 2026
Estimated Market Value ( USD ) in 2018	$ 24.1 billion
Forecasted Market Value ( USD ) by 2026	$ 43.1 billion
Compound Annual Growth Rate	7.5%
Regions Covered	Global
No. of Companies Mentioned	9

Chapter 1: Introduction

1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models

Chapter 2: Executive Summary

2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. CXO Perspective

Chapter 3: Market Overview

3.1. Market Definition And Scope
3.2. Key Forces Shaping Beard Grooming Market
3.2.1. High Bargaining Power Of Suppliers
3.2.2. Moderate-To-High Threat Of New Entrants
3.2.3. Moderate Threat Of Substitutes
3.2.4. Moderate Intensity Of Rivalry
3.2.5. Moderate Bargaining Power Of Buyers
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Rise In Number Of Beauty-Conscious Customers Among Male Population
3.4.1.2. Increase In Disposable Income
3.4.1.3. Extended Product Offering Facilitated By Key Manufacturers
3.4.2. Restraints
3.4.2.1. High Marginal Price Of The Product
3.4.2.2. False Claims By Manufacturers
3.4.3. Opportunities
3.4.3.1. Premiumization Trend Provide Immense Opportunity
3.4.3.2. Surge In Demand For Organic Cosmetic Products
3.4.3.3. Rise Of Social Media Marketing

Chapter 4: Beard Grooming Market, By Product Type

4.1. Overview
4.2. Beard Oil
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Analysis By Country
4.3. Beard Shampoo
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis By Country
4.4. Shaving Cream
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Analysis By Country
4.5. Trimmers
4.5.1. Key Market Trends, Growth Factors, And Opportunities
4.5.2. Market Size And Forecast, By Region
4.5.3. Market Analysis By Country
4.6. Shaving Gel
4.6.1. Key Market Trends, Growth Factors, And Opportunities
4.6.2. Market Size And Forecast, By Region
4.6.3. Market Analysis By Country
4.7. Beard Wax
4.7.1. Key Market Trends, Growth Factors, And Opportunities
4.7.2. Market Size And Forecast, By Region
4.7.3. Market Analysis By Country
4.8. Others
4.8.1. Key Market Trends, Growth Factors, And Opportunities
4.8.2. Market Size And Forecast, By Region
4.8.3. Market Analysis By Country

Chapter 5: Beard Grooming Market, By End User

5.1. Overview
5.2. Personal
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis By Country
5.3. Commercial
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis By Country

Chapter 6: Beard Grooming Market, By Distribution Channel

6.1. Overview
6.2. Supermarket/Hypermarket
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Region
6.2.3. Market Analysis By Country
6.3. Specialty Store
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Region
6.3.3. Market Analysis By Country
6.4. Online Store
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Region
6.4.3. Market Analysis By Country
6.5. Other Stores
6.5.1. Key Market Trends, Growth Factors, And Opportunities
6.5.2. Market Size And Forecast, By Region
6.5.3. Market Analysis By Country

Chapter 7: Beard Grooming Market, By Region

7.1. Overview
7.2. North America
7.2.1. Key Market Trends, Growth Factors, And Opportunities
7.2.2. Market Size And Forecast, By Product Type
7.2.3. Market Size And Forecast, By End User
7.2.4. Market Size And Forecast, By Distribution Channel
7.2.5. Market Analysis By Country
7.2.5.1. U.S.
7.2.5.1.1. Market Size And Forecast, By Product Type
7.2.5.1.2. Market Size And Forecast, By End User
7.2.5.1.3. Market Size And Forecast, By Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Market Size And Forecast, By Product Type
7.2.5.2.2. Market Size And Forecast, By End User
7.2.5.2.3. Market Size And Forecast, By Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Market Size And Forecast, By Product Type
7.2.5.3.2. Market Size And Forecast, By End User
7.2.5.3.3. Market Size And Forecast, By Distribution Channel
7.3. Europe
7.3.1. Key Market Trends, Growth Factors, And Opportunities
7.3.2. Market Size And Forecast, By Product Type
7.3.3. Market Size And Forecast, By End User
7.3.4. Market Size And Forecast, By Distribution Channel
7.3.5. Market Analysis By Country
7.3.5.1. Germany
7.3.5.1.1. Market Size And Forecast, By Product Type
7.3.5.1.2. Market Size And Forecast, By End User
7.3.5.1.3. Market Size And Forecast, By Distribution Channel
7.3.5.2. UK
7.3.5.2.1. Market Size And Forecast, By Product Type
7.3.5.2.2. Market Size And Forecast, By End User
7.3.5.2.3. Market Size And Forecast, By Distribution Channel
7.3.5.3. France
7.3.5.3.1. Market Size And Forecast, By Product Type
7.3.5.3.2. Market Size And Forecast, By End User
7.3.5.3.3. Market Size And Forecast, By Distribution Channel
7.3.5.4. Italy
7.3.5.4.1. Market Size And Forecast, By Product Type
7.3.5.4.2. Market Size And Forecast, By End User
7.3.5.4.3. Market Size And Forecast, By Distribution Channel
7.3.5.5. Spain
7.3.5.5.1. Market Size And Forecast, By Product Type
7.3.5.5.2. Market Size And Forecast, By End User
7.3.5.5.3. Market Size And Forecast, By Distribution Channel
7.3.5.6. Rest Of Europe
7.3.5.6.1. Market Size And Forecast, By Product Type
7.3.5.6.2. Market Size And Forecast, By End User
7.3.5.6.3. Market Size And Forecast, By End User
7.4. Asia-Pacific
7.4.1. Key Market Trends, Growth Factors, And Opportunities
7.4.2. Market Size And Forecast, By Product Type
7.4.3. Market Size And Forecast, By End User
7.4.4. Market Size And Forecast, By Distribution Channel.
7.4.5. Market Size And Forecast, By Country.
7.4.5.1. China
7.4.5.1.1. Market Size And Forecast, By Product Type
7.4.5.1.2. Market Size And Forecast, By End User
7.4.5.1.3. Market Size And Forecast, By Distribution Channel
7.4.5.2. India
7.4.5.2.1. Market Size And Forecast, By Product Type
7.4.5.2.2. Market Size And Forecast, By End User
7.4.5.2.3. Market Size And Forecast, By Distribution Channel
7.4.5.3. Australia
7.4.5.3.1. Market Size And Forecast, By Product Type
7.4.5.3.2. Market Size And Forecast, By End User
7.4.5.3.3. Market Size And Forecast, By Distribution Channel
7.4.5.4. New Zealand
7.4.5.4.1. Market Size And Forecast, By Product Type
7.4.5.4.2. Market Size And Forecast, By End User
7.4.5.4.3. Market Size And Forecast, By Distribution Channel
7.4.5.5. Rest Of Asia-Pacific
7.4.5.5.1. Market Size And Forecast, By Product Type
7.4.5.5.2. Market Size And Forecast, By End User
7.4.5.5.3. Market Size And Forecast, By Distribution Channel
7.5. LAMEA
7.5.1. Key Market Trends, Growth Factors, And Opportunities
7.5.2. Market Size And Forecast, By Product Type
7.5.3. Market Size And Forecast, By End User
7.5.4. Market Size And Forecast, By Distribution Channel
7.5.5. Market Size And Forecast, By Country
7.5.5.1. Latin America
7.5.5.1.1. Market Size And Forecast, By Product Type
7.5.5.1.2. Market Size And Forecast, By End User
7.5.5.1.3. Market Size And Forecast, By Distribution Channel
7.5.5.2. Middle East
7.5.5.2.1. Market Size And Forecast, By Product Type
7.5.5.2.2. Market Size And Forecast, By End User
7.5.5.2.3. Market Size And Forecast, By Distribution Channel
7.5.5.3. Africa
7.5.5.3.1. Market Size And Forecast, By Product Type
7.5.5.3.2. Market Size And Forecast, By End User
7.5.5.3.3. Market Size And Forecast, By Distribution Channel

Chapter 8: Competition Landscape

8.1. Product Mapping
8.2. Competitive Dashboard
8.3. Competitive Heatmap
8.4. Key Developments
8.4.1. Acquisition
8.4.2. Business Expansion

Chapter 9: Company Profiles

9.1. Viking Beard Stuff
9.1.1. Company Overview
9.1.2. Key Executives
9.1.3. Company Snapshot
9.1.4. Operating Business Segments
9.1.5. Product Portfolio
9.1.6. Business Performance
9.1.7. Key Strategic Moves And Developments
9.2. Robin Hood Beard Company Ltd.
9.2.1. Company Overview
9.2.2. Key Executive
9.2.3. Company Snapshot
9.2.4. Product Portfolio
9.3. Beardbrand
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Product Portfolio
9.4. The Bearded Man Company Limited
9.4.1. Company Overview
9.4.2. Key Executives
9.4.3. Company Snapshot
9.4.4. Operating Business Segments
9.4.5. Product Portfolio
9.4.6. R&D Expenditure
9.4.7. Business Performance
9.5. Wahl Ltd.
9.5.1. Company Overview
9.5.2. Key Executives
9.5.3. Company Snapshot
9.5.4. Product Portfolio
9.5.5. R&D Expenditure
9.5.6. Business Performance
9.6. Koninklijke Philips N.V.
9.6.1. Company Overview
9.6.2. Key Executives
9.6.3. Company Snapshot
9.6.4. Operating Business Segments
9.6.5. Product Portfolio
9.6.6. R&D Expenditure
9.6.7. Business Performance
9.7. Panasonic
9.7.1. Company Overview
9.7.2. Key Executives
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. Business Performance
9.7.7. Key Strategic Moves And Developments
9.8. Panasonic
9.8.1. Company Overview
9.8.2. Key Executive
9.8.3. Company Snapshot
9.8.4. Operating Business Segments
9.8.5. Product Portfolio
9.8.6. R&D Expenditure
9.8.7. Business Performance
9.9. The Brighten Beard Company
9.9.1. Company Overview
9.9.2. Key Executives
9.9.3. Company Snapshot
9.9.4. Product Portfolio
9.9.5. Business Performance
9.9.6. Key Strategic Moves And Developments
9.10. Zeus
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. Business Performance

*Full List of Tables and Figures Available on Enquiry.

Executive Summary

According to the report titled, 'Beard Grooming Market by Product Type, End Use and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global beard grooming market size was valued at $24.1 billion in 2018, and is projected to reach $43.1 billion by 2026, growing at a CAGR of 7.7% from 2019 to 2026. In 2018, Europe accounted for nearly 30.2% share of the beard grooming market.

Beard growing has been at the height of fashion with majority of the male population sporting different types of beard styles that is turning out to be much more attractive and trendier. However, beard growing requires maintenance, which is possible only through the application of right type of beard grooming products. This fosters the demand for different bread grooming products such as beard trimmer, beard oil, shampoo, gels, moisturizer, softener, and other such.

Some of the key manufacturers in the market, have been strategizing on continuously improvising its product offerings that cater to the requirement of target customers owing to the rise in demand for beard grooming products. In 2018, Philips one of the key players in the global beard grooming market, launched a new line of shaver under the brand name of S9000 Prestige specifically designed for men who desire for a blade-close shave, but do not wish to compromise on skin comfort. Similarly, taking in consideration on customers desire for flexibility and convenience, several key players in the global beard grooming market have been producing and promoting beard trimmer as well as shaver in its wireless or portable formats.

Over the past couple of years, there has been a rise in demand for different types of natural and organic products. Customers seek products that are derived from natural ingredient no matter when it comes to cosmetic or food products. Taking this consumer buying perception into consideration, manufacturers consider using natural ingredient in their existing products. For instance, Maple Holistics promotes its beard oil products Assuage claiming to be processed with several key natural ingredients such as grapeseed oil, coconut oil, avocado oil, citrus limonum oil, sunflower oil among others.

Premiumization is a process where the manufacturers make a brand or a product more appealing to consumers by emphasizing on its superior quality and exclusivity. It is driven by preference for high-quality products and services rather than looking in for affordable prices. Customers tend to choose premium quality products or services owing to the rise in per capita income.

The global beard grooming market is segmented on the basis of product type, distribution channel, and region. By product type, the market is classified into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is categorized into personal and commercial. By distribution channel, the beard grooming market is divided into hypermarket/supermarket, specialty store, online store, and others.

Key Finding of The Beard Grooming Market:
In 2018, by product type, the shaving cream segment accounted for higher value beard grooming market share.
In 2018, by end user, the personal segment accounted for 80.0% share of the beard grooming market analysis.
In 2018, by region, Europe accounted for a prominent market share and is anticipated to grow at a CAGR of 6.9% throughout the beard grooming market forecast period.
Key players operating in beard grooming industry include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus among others.

Companies Mentioned

Viking Beard Stuff
Robin Hood Beard Company Ltd.
Beardbrand
The Bearded Man Company Limited
Wahl Ltd.
Koninklijke Philips N.V.
Panasonic
The Brighten Beard Company
Zeus

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic news articles and other related releases for market evaluation
Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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