The Hair Straightener market size was valued at $591.2 million in 2018 and is expected to reach $861.1 million by 2026, registering a CAGR of 4.9% from 2018 to 2025. The global Hair Straightener market is segmented on the basis of plate type, end use, distribution channel and region. Based on plate type, the market is classified into ceramics, titanium, tourmaline and others. By end use, the market is segmented into household and commercial. By distribution channel the market is divided into online and offline.
According to the U.S. Census Bureau, millennials are on the verge of surpassing baby boomers in the country. Similarly, in Asia-Pacific, millennials account for a larger population, especially in countries such as China, India, and Australia as compared to other population groups. Millennials, population aged between 20 and 35 years, are beauty conscious, active, and broad minded. They have been influential in evolving various global industries in terms of product offerings and services. They always tend to experiment with looks and hairstyles. Long and straight has always been one of their ideal requirement among the millennials. Hence millennials’ desirability would provide opportunity for hair straightener segment to grow significantly during the forecast period.
With the rise in demand for hair mask products, manufacturers are now strategizing on innovation factor in the view of extending its product offerings that eventually caters to customers’ requirements. For instance, Remington, one of the key players in global hair straightener market, have come up with the new line of hair straighteners that heats up in 15 seconds.
Key players profiled in the report include Koninklijke Philips N.V., Panasonic, Spectrum Brands, Inc., Conair Group Ltd., Cortex USA Inc., Bio Ionic, Helen of Troy limited, IZUTECH, Turbo Ion, Inc., Carmen and others.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Plate Type
By End User
By Distribution channel
By Region
With the rise in demand for hair mask products, manufacturers are now strategizing on innovation factor in the view of extending its product offerings that eventually caters to customers’ requirements. For instance, Remington, one of the key players in global hair straightener market, have come up with the new line of hair straighteners that heats up in 15 seconds.
Key players profiled in the report include Koninklijke Philips N.V., Panasonic, Spectrum Brands, Inc., Conair Group Ltd., Cortex USA Inc., Bio Ionic, Helen of Troy limited, IZUTECH, Turbo Ion, Inc., Carmen and others.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global Hair Mask market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Plate Type
- Ceramic
- Titanium
- Tourmaline
- Others
By End User
- Household
- Commercial
By Distribution channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Hair Straightener Market, By Plate Type
Chapter 5: Hair Straightener Market, By End User
Chapter 6: Hair Straightener Market, By Distribution Channel
Chapter 7: Hair Straightener Market, By Region
Chapter 8: Competitive Landscape
Chapter 9: Company Profiles
Executive Summary
According to the report titled 'Global Hair Straightener Market by Nature, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global hair straightener market size was valued at $591.2 million in 2018, and is projected to reach $861.1 million by 2026, growing at a CAGR of 4.9% from 2019 to 2026. In 2018, Europe accounted for nearly 32.3% share of the hair straightener market.Over the past couple of decades, customers specifically millennials have been very conscious about their looks and appearance. Even when it comes to hair styling, customers are very considerate about maintaining it for a longer duration throughout the day. This has led to demand for different types of hair styling products such as hair dryer, flat irons, hair sprays and other such. Hair straightener is one such hair styling product that has been gaining higher level of traction among its target customers. Thus key features and functionalities of the products would be an influential factors even in hair straightener market forecast.
The feature of digitalization has been enduring its applications in various segments of cosmetic industry. Products such as hair trimmer, hair combs are now available in digital formats making it much more convenient for its target customers to use. Taking in consideration of the convenience factor, manufacturers are now availing hair straightener in digital formats. For instance, U.S. based Cosmetics Company, Revlon have come up with hair straightener products that facilitates digital heat display enabling the user to set the temperature as per their requirements. The convenience factor plays an important role in driving the demand for any consumer goods products. Some of the key manufacturers in hair straightener market, have been strategizing on coming up with products that are convenient to use for its target customers. For instance, HSI Professionals, K-salons have come up with cordless hair straightener that have comparatively higher rate of durability. Thus convenience factor is an influential hair straightener market trend in the current scenario.
Innovation has been one of the key factors in driving the global hair straightener market growth in terms of value sales. Taking in consideration of customers’ requirement and needs, manufacturers have been continuously evolving their product offerings. For instance, Remington, one of the key players in global hair straightener market, have come up with suspended plate system as an alternative option to usual rigid plates such ceramic, Teflon, tourmaline and other such. Such product would provide easy and smooth stroke making maximum contact with hair strands. This would provide much positive results than traditional hair straighteners.
The global Hair Straightener market analysis is segmented on the basis of plate type, end use, distribution channel and region. Based on plate type, the market is classified into ceramics, titanium, tourmaline and others. By end use, the market is segmented into household and commercial. By distribution channel the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
Key Findings of the Hair Straightener Market:
In 2018, based on plate type, the ceramic segment accounted for around higher value hair straightener market share, growing at a CAGR of 4.4% from 2019 to 2026.
In 2018, based on end user, the household segment accounted higher value share.
In 2018, based on region, Europe accounted for a prominent market hair straightener market share.
Key players profiled in the hair straightener industry include Koninklijke Philips N.V., Panasonic, Spectrum Brands, Inc., Conair Group Ltd., Cortex USA Inc., Bio Ionic, Helen of Troy limited, IZUTECH, Turbo Ion, Inc., Carmen and other such.
Companies Mentioned
- Koninklijke Philips N.V.
- Panasonic
- Spectrum Brands Inc.
- Conair Group Ltd.
- Cortex USA Inc.
- Bio Ionic
- Helen of Troy limited
- IZUTECH
- Turbo Ion Inc.
- Carme
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 245 |
| Published | December 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 591.2 million |
| Forecasted Market Value ( USD | $ 861.1 million |
| Compound Annual Growth Rate | 4.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
