Dietary practices regarding baby food have evolved over the years. In addition, increased awareness has been witnessed among consumers about the importance of adequate nutrition for healthy growth of infants. This has boosted numerous brands to upgrade the nutritional components in their baby food products by adding functional and organic ingredients, which significantly contributes toward the growth of the Asia-Pacific baby infant formula market.
Furthermore, the demand for dried baby food has considerably increased over the years, due to rise in awareness about the benefits offered by infant formula such as it is free from artificial hormones & toxic pesticides and is highly nutritious. Moreover, prolonged shelf life of dried baby food products, changes in socio-economic factors, and improvement in standard of living due to considerable increase in disposable income are the key factors that augment the growth of the Asia-Pacific baby infant formula market. Increase in female working professionals, short maternity leave period, and time constraints for home food preparation have further fueled the adoption of baby infant formula products.
Organic baby food sector is the registers the highest growth in the food industry, and is gaining a steady share in the retail market, due to changes in purchasing behavior pattern among the consumers. In addition, the preference for organic and clean-labelled products has increased significantly, owing to rise in health consciousness among consumers. However stringent quality checks and strict mandates by the government and food departments have posed major restraints for the Asia-Pacific baby infant formula market.
The Asia-Pacific baby infant formula market is segmented into type, ingredient, distribution channel, and country. By type, the market is categorized into infant milk, follow-on milk, specialty baby milk, and growing-up milk. Depending on ingredient, it is classified into carbohydrate, fat, protein, minerals, vitamins, and others. As per distribution channel, it is segregated into hypermarket, supermarket, pharmacy/medical stores, specialty stores, hard discounter store, e-commerce, and others.
The key players operating in the Asia-Pacific baby infant formula industry include Abbott, Arla Foods Amba, Campbell Soups, Dana Dairy Group Ltd., Danone, Nestle S.A., Reckitt Benckiser (Mead Johnson & Company LLC), Perrigo Company Plc, Heinz Baby, and Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Asia-Pacific baby infant formula market analysis from 2018 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped on the basis of their market share.
- The market forecast is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the infant nutrition market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global market trends, key players, market segments, application areas, and market growth strategies.
KEY MARKET SEGMENTS
- By type
- Infant milk
- Follow-on-milk
- Specialty baby milk
- Growing-up milk
By ingredients
- Carbohydrate
- Fat
- Protein
- Minerals
- Vitamins
- Others
By distribution Channel
- Hypermarkets
- Supermarkets
- Pharmacy/Medical Store
- Specialty Stores
- Hard Discounter Store
- E-commerce
- Cross-border e-commerce
- B2C
- Others
By Country
- Asia-Pacific
- China
- India
- South Korea
- Japan
- Philippines
- Indonesia
- Australia
- New Zealand
- Rest of Asia-Pacific
Table of Contents
Executive Summary
According to the report titled, 'Asia-Pacific Baby Infant Market by Type, Ingredients, and Distribution Channel: Asia-Pacific Opportunity Analysis and Industry Forecast, 2019-2026', the Asia-Pacific baby infant formula market size was valued at $11.4 billion in 2017, and is projected to reach $26.8 billion by 2026, registering a CAGR of 9.8% from 2019 to 2026. According to the Federal Food, Drug, and Cosmetic Act, baby infant formula refers to food that purports to be or is represented for special dietary use solely as a food for infants by reason of its simulation of human milk or its suitability as a complete or partial substitute for human milk.The significant factor that influences a child development and growth is nutrition. Infant formula is produced for feeding babies and infants, which are under 12 months of age. Infant formula facilitates healthy growth & development of babies, improves cognitive performance and development, prevents them from allergies, and increases gastrointestinal health & immunity.
Moreover, consumer prefer to purchase infant formula from stores such as supermarkets and retail stores; however, this scenario is changing and customers are changing their perforce toward online channels. Online sales have evolved as a key source of revenue for many companies. The online sales market is expected to expand at a higher rate in the near future, owing to rapid penetration of smartphones, increase in m-commerce sales, and ease in payment options. However, the collaborative initiatives of various organizations, such as World Health Organization (WHO) and United Nations International Children's Emergency Fund (UNICEF), have increased the overall awareness about breastfeeding among women. This in turn limits the overall revenue generation for the Asia-Pacific baby infant formula market.
In addition, stakeholders are coming up with goat milk infant formula, owing to its high nutritional content and potential medicinal property. It has been recognized that the goat milk is preferable for the infant suffering from cow milk allergy and discomfort. Moreover, goat milk is considered similar to mother’s milk, as it has high amount of oligosaccharide, which helps in boosting the immune system of infants. In addition, goat milk contains A2 casein, which does not cause inflammation, hence is easily digestible for infants. Therefore, stakeholders are preferring goat milk for producing baby infant formula, which is augmenting the Asia-Pacific baby infant formula market growth.
Continuous innovation in product functionality along with coherent strategies such as tailored packaging, which reflect the healthy ingredients of the baby food products allow major players in the Asia-Pacific baby infant formula market to sustain in the consumer-centric market. Moreover, attractive and convenient packaging acts as a key selling point for leading manufacturers. As a result, prominent players in the Asia-Pacific baby infant formula market have introduced baby food in a variety of packaging formats, including, but not limited to stand up pouches, glass & plastic containers, and cans.
Key findings of the study:
On the basis of type, the infant milk segment dominated the Asia-Pacific baby infant formula market in 2017, and is expected to retain its dominance throughout the forecast period.
Depending on ingredient, the carbohydrate segment accounted for highest share in the Asia-Pacific baby infant formula market analysis in 2018, and is projected to grow at a CAGR of 9.8% from 2019 to 2026.
By distribution channel, the hypermarket segment was the major shareholder during the Asia-Pacific baby infant formula forecast period, and is projected to register a CAGR of 9.5% from 2019 to 2026.
Country wise, China exhibited the highest growth in the Asia-Pacific baby infant formula market share in 2017, and is expected to continue this trend during the forecast period.
The key players operating in the Asia-Pacific baby infant formula industry include Abbott, Arla Foods Amba, Campbell Soups, Dana Dairy Group Ltd., Danone, Nestle S.A., Reckitt Benckiser (Mead Johnson & Company LLC), Perrigo Company Plc, Heinz Baby, and Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
Companies Mentioned
- Abbott
- Arla Foods Amba
- Campbell Soups
- Dana Dairy Group Ltd.
- Danone
- Nestle S.A.
- Reckitt Benckiser (Mead Johnson & Company LLC)
- Perrigo Company Plc
- Heinz Baby
- Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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