At the same time, the regulatory environment continues to evolve to reflect changing realities.
The Canada Mobile Market report will discuss all these issues affecting Canada.
Moreover, the Canada Mobile Market also analyses the Canadian smartphone market and provides forecasts for the most important mobile indicators from 2020 until 2024.
Why this report is unique, and a must-read for the Telecom industry as a whole?
The report is a valuable resource necessary for examining the mobile and smartphone market. It provides an analysis of the key issues in the mobile market while monitoring critical developments based on both primary and secondary sources. It also provides a high-level for various indicators such as forecasts of teledensity, subscribers, the number of smartphones, etc.
The report covers the following key aspects:
- What are the current key developments in the mobile and smartphone markets?
- Coverage of the recent developments, such as M&As activities, changes in market shares, etc.
- Provision of latest telecom related statistics.
- Annual forecast of the number of smartphones
Why should you read this report?
- The statistical section covers the most important mobile indicators.
- A view of the key developments in both the mobile operators and smartphone markets.
Who should buy this report?
- Mobile network operators
- Smartphone manufacturers
- Contractors and infrastructure providers
- Financial institutions
- Industry consultants, researchers, and analysts
- Government bodies
Table of Contents
1. Executive summary2. Country overview
3. Competitor landscape
4. Regulatory environment
5. Mobile internet
6. The smartphone market
7. Points for actions
List of Graphs
- Number of subscribers vs. Teledensity in Canada (annually) 2011-2021
- Competitive landscape in Canada (annually) (Market share of mobile operators) in 2021
- Competitive landscape in Canada (annually) (Market share of mobile operators) in 2007, 2017, 2021
- Net gain/loss of market share by mobile operator in Canada 2015 Vs. 2021
- Prepaid vs. Post-paid in Canada (annually) 2011-2021
- Number of smartphones in Canada 2015-2021
- Number of subscribers forecasts in Canada 2022-2026
- Teledensity forecasts in Canada 2022-2026
- Prepaid vs. Post-paid forecasts in Canada 2022-2026
- Number of smartphones forecasts in Canada 2022-2026
- Teledensity in Canada Vs. North American countries (2021)
- Teledensity in Canada Vs. selected countries (2021)
- Number of subscribers forecasts in Canada 2022-2026
- Teledensity forecasts in Canada 2022-2026
- Prepaid vs. Post-paid forecasts in Canada 2022-2026
- Number of smartphones forecasts in Canada 2022-2026
Methodology
The researchers have used a broad range of primary and secondary data to assess the market for the mobile market in terms of subscribers and technological splits. The starting point of their research was employing a literature review and extensive market research where they used a number of external sources, for instance, government bodies, national and international industry associations, company reports and data, market stakeholders’ opinions, industry news, policy documents, government bodies, etc.
The publisher has then incorporated all their market assessment data into the publisher's proprietary detailed model which encompassed the whole country’s mobile market. The publisher has developed numerous validation tools that continuously crossed checked the robustness of their market assessment and to identify any anomalies.
For their market forecasts, the publisher has developed a forecast model that was underpinned by an econometric model. The publisher has considered a number of variables in the publisher's forecasts including GDP, Population, GDP per capita income, CPI, etc. In the forecast, they have also used SWOT analysis to understand the impact of various factors influencing the growth of the mobile industry.
Both their historical and forecast data have also been crossed checked by socio-economic approach (considering variables such as population, macroeconomic conditions, cost of having connection/handset) and bottom-up approach (collating and analyzing industry variables such as a number of connections, cell phone/smartphones numbers, mobile internet, etc).
The mobile internet segment is specifically showing those connections which are used in non-mobile devices such as mobile dongles, mobile tablets, etc, used mainly to get connected to the internet. The researchers assume that these connections will not be able to make calls.
The researchers assume that 5G service will start at the end of 2021, though the relative market share will remain relatively lower.
The publisher expects that growth in mobile phone connection will be on a downward trajectory at the start of the forecast period for various reasons including a slowdown in demand for pre-paid connections, market saturation, increased interaction through mobile application and internet calls.
Aims of the study:
- A robust assessment and forecasts of a country’s mobile market.
- To make an accurate and realistic market assessment and forecasts of the number of total mobile subscribers, mobile connections splits, Mobile Internet connections, smartphones holders, etc
- Identify major drivers and restraints and their implications for the industry.
- Competitor landscape in a country’s mobile market
- The country regulatory landscape
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