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China Tea and Tea-Based Beverages Market 2019-2025

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  • January 2020
  • Region: China
  • Orion Market Research Private Limited
  • ID: 4991477
China Tea and Tea-Based Beverages Market Size, Share and Trends Analysis Report by Type (Green Tea, Black Tea, Oolong Tea, and Herbal Tea), by Format (Ready-to-Drink, Loose Tea Powder, and Tea Bags), and by Nature (Organic and Conventional) and Forecast, 2019-2025.

China tea and tea-based beverages market was valued at around $11.6 billion in 2018, which is further estimated to reach around $17.6 billion in 2025 at a CAGR of 6.1% during the forecast period. China is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. China is the largest tea producer globally. As per the International Tea Committee, around 2.6 million tons of tea was produced in the country in 2018 as compared to 2.4 million tons in 2017. China's Ministry of Agriculture and Rural Affairs, around 115 million people are employed in the tea industry in the country out of which around 80 million are tea farmers.

In 2018, the planting area of tea in the country was 2.9 million hectares, which accounts for 60% of the global planting area. Tea is produced mostly in provinces towards the south and east region of the country as the climate is humid and ranges from tropical to subtropical. A large portion of tea is consumed in the country. Due to this, only around 10-20% of the tea production is exported every year which generates an export value of $1.6 billion.

The original Chinese tea is called Camellia sinensis. The tea in the country can be divided into six basic types of inducing green tea, white tea, yellow tea, oolong tea, black tea, and dark tea. The tea industry in China is a fragmented market as the country has around 70,000 tea companies. However, there is no international renowned Chinese brand in the tea market, which is a major concern for the Chinese government. It is due to that lack of brand power reduces the margin and profitability in the international market.

The China tea and tea-based beverages market is segmented on the basis of type, format, and nature. On the basis of type, it is segmented into green tea, black tea, oolong tea, and herbal tea. Furthermore, based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional. Some of the famous brands in the country include Twining, Celestial Seasonings, Tazo, Harney and Sons, Dilmah, Lipton, Bigelow, Yorkshire, and Tetley. Most of them are international brands and none of them are Chinese based companies. Some of the domestic tea brands of the country include Mao Feng, Wuyi oolong, Dragonwell and so on.

Research Methodology

The market study of the China tea and tea-based beverages market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors.

Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include
  • Financial reports of companies involved in the market.
  • Whitepapers, research-papers, and news blogs.
  • Company websites and their product catalog.

The report is intended for drink manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. China Tea and Tea-Based Beverages Market Research and Analysis by Type
2. China Tea and Tea-Based Beverages Market Research and Analysis by Format
3. China Tea and Tea-Based Beverages Market Research and Analysis by Nature

The Report Covers
  • Comprehensive research methodology of the China tea and tea-based beverages market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the China tea and tea-based beverages market.
  • Insights about market determinants which are stimulating the China tea and tea-based beverages market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Company Share Analysis
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
4.1 China Tea & Tea-Based Beverages Market by Type
5.1.1. Green Tea
5.1.2. Black Tea
5.1.3. Oolong Tea
5.1.4. Herbal Tea
5.2. China Tea & Tea-Based Beverages Market by Format
5.2.1. Ready-to-Drink
5.2.2. Loose Tea Powder
5.2.3. Tea Bags
5.3. China Tea & Tea-Based Beverages Market by Nature
5.3.1. Organic
5.3.2. Conventional
6. Company Profiles
6.1. Associated British Foods PLC
6.2. Bettys & Taylors Group Ltd.
6.3. COFCO Group
6.4. Tata Global Beverages
6.5. McLeod Russel India, Ltd
6.6. Nestlé S.A.
6.7. Organic India Pvt. Ltd.
6.8. R.Twining and Co., Ltd.
6.9. Starbucks Corp.
6.10. Unilever Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Associated British Foods PLC
  • Bettys & Taylors Group Ltd.
  • COFCO Group
  • Tata Global Beverages
  • McLeod Russel India, Ltd
  • Nestlé S.A.
  • Organic India Pvt. Ltd.
  • R.Twining and Co., Ltd.
  • Starbucks Corp.
  • Unilever Group