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The SMB Security Spending in North America: Trends and Forecasts 2019-2024

  • ID: 4991605
  • Report
  • February 2020
  • Region: North America
  • 11 Pages
  • Analysys Mason Group
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One Out of Every Three Dollars Spent on Security by SMBs Worldwide comes from Those in North America

This report provides cyber-security spending forecasts for the small and medium-sized business (SMB) market in North America. It quantifies the opportunity for security vendors and service providers in 7 key security categories and 20 sub-categories.

This report provides:

  • SMB spending forecasts for 7 different high-level security categories and 20 sub-categories for 2019-2024
  • a comparison of the revenue growth for cloud and on-premises security solutions
  • an outlook for security spending across businesses with varying numbers of employees
  • security revenue forecasts split by routes to market: channel partners (CPs), managed service providers (MSPs), service providers (SPs), system integrators (SIs), direct market resellers (DMRs)/retail and directly from security vendors.

Spending categories

Endpoint security:

  • encryption (on-premises)
  • secure content management (on-premises)
  • web/messaging security (cloud + on-premises)

Mobile security:

  • mobile application management (cloud + on-premises)
  • mobile device management (cloud + on-premises)

Network security:

  • firewall (on-premises)
  • identity and access management (cloud + on-premises)
  • intrusion detection/prevention (on-premises)
  • other security and vulnerability management
  • security information and event management (cloud + on-premises)

Security hardware:

  • dedicated security appliances
  • unified threat management appliances

Cloud security:

  • hosted security software

Product support services:

  • security support

Remotely managed IT services security:

  • remotely managed security services

Who Should Read this Report

  • Security vendors that want to identify key areas for revenue growth, both in terms of enterprise segments and individual services.
  • Security vendors are considering targeting the SMB market.
  • Third-party service providers (such as MSPs and operators) that are seeking partnerships with security vendors.
Note: Product cover images may vary from those shown
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Chapter Nos.

6. Executive summary
7. Worldwide trends
8. Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019
9. Trends by security category
10. Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending
11. Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth
12. Mobile security: increasingly complex mobile infrastructure is fuelling double-digit growth rates for mobile security spending
13. Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud
14. Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management
15. Trends by business size
16. Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors
17. Firm size and spending category: SB security spending will grow faster than that for MBs due to a stronger forecast for new adoption in key sectors
18. Trends by routes to market
19. Security channels: SMBs’ security spending is shifting from traditional channels to MSPs
20. Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions
21. Forecast methodology and assumptions
22. Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook
23. Analyst's ICT Global Model: metrics included in this report [1]
24. Analyst’s ICT Global Model: metrics included in this report [2]
25. Definitions: security [1]
26. Definitions: security [2]
27. Definitions: security [3]
28. Definitions: IT and managed services
29. About the author

List of Figures
Figure 1: Overview of SMB security spending in North America
Figure 2: SMB security spending in North America and the rest of the world,  and the worldwide CAGR, 2019–2024
Figure 3: SMB security spending by category, North America, 2019–2024
Figure 4: SMB spending on endpoint security, by category, North America, 2019–2024
Figure 5: SMB spending on network security, by category, North America, 2019–2024
Figure 6: SMB spending on mobile security, by category, North America, 2019–2024
Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024
Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024
Figure 9: SMB spending on security services, by category, North America, 2019–2024
Figure 10: SMB security spending, by number of employees, North America, 2019–2024
Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019
Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024
Figure 13: SMB security spending, by route to market, North America, 2019–2024
Figure 14: SMB security spending, by deployment method,  North America,2019–2024
Figure 15: Definitions and key drivers for security solutions
Figure 16: Definitions and key drivers for security solutions
Figure 17: Definitions and key drivers for security solutions
Figure 18: Definitions and key drivers for IT and managed services

Note: Product cover images may vary from those shown
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