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Ghana: Processed Fruits Market and the Impact of COVID-19 in the Medium Term

  • ID: 4999275
  • Report
  • October 2020
  • Region: Ghana
  • 80 pages
  • Williams & Marshall Strategy
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FEATURED COMPANIES

  • Agrana
  • B & G Foods
  • Dole Food Company
  • Kroger
  • Pinnacle Foods
  • Sysco Corporation
  • MORE
This report presents a strategic analysis of the Ghanaian processed fruits market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Ghanaian processed fruits market, offering unmatched value, accuracy and expert insights.

Report Purpose

The purpose of the report is to describe the state of the Ghanaian processed fruits market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.

Questions This Report Answers

The report on the Ghanaian processed fruits market covers:
  • Market volume, value and dynamics for the last five years
  • Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term
  • Value chain analysis and structure of price formation
  • Analysis of retail price levels and their dynamics for the last five years
  • Analysis of the major international trade flows
  • Volume, value, dynamics, and analysis of imports for the last five years
  • Volume, value, dynamics, and analysis of exports for the last five years
  • Volume and dynamics of the average import and export prices for the last five years
  • Volume, value, dynamics, and analysis of per capita consumption for the last five years
  • Forecast for market development in the medium term
  • Characteristics of the main players on the market
  • Analysis of the competitive landscape
  • Importance of the HoReCa channel (on-trade vs. off-trade consumption)
  • Market shares of the main market players
  • Distribution channels for retail sales
  • Five Forces analysis
  • Analysis and forecast for the global economy and demographics.
How Can You Benefit from This Report?

With the help of this report you can:
  • Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward
  • Track market data, including volume, value, forecasts, dynamics and structure – past, present and future
  • Quickly and cost–effectively own a strategic analysis and gain competitive intelligence about the market
  • Track and identify key market trends and insights and key drivers behind recent market changes
  • Strategically assess growth potential, opportunities, demand drivers and challenges on the market and see what impact COVID-19 has and will have on the market in both the short and the medium term
  • Strategically assess the importance of the HoReCa channel on the market
  • Discover the importance of each distribution channel for the retail market
  • Build and execute upon a strong strategy based on verified market data and expert insights
  • Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years)
  • Strategically assess the competitive position of the main market players and their respective market shares
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats
  • Make important strategic decisions safely and with confidence
  • Discover data your competitors might already have and be acting upon
  • Evaluate your position on the market, choose a new market to enter or get to know a completely new market
  • Receive professional expertise on the market and everything important, connected with its development
  • Save your time and resources by not having to compile the whole research by yourself
  • Get all the data you need in one place
  • Empower your marketing, branding, strategy, product and business development, consumption and supply functions with valuable market insights
  • Build your investment strategy by assessing market attractiveness, country attractiveness or company attractiveness
  • Build your own market entry or market expansion strategy or evaluate your current strategy
  • Add value to pitches and presentations by using verified market data and expert insights
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics.
What Kind of Data Is Presented in This Report?

This report presents data, which is:
  • Reliable (the report is prepared using a proven methodology, including both primary and secondary research)
  • Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players)
  • Real (allowing you to confidently make smarter business and strategic decisions)
  • Comprehensive
  • Easy to read, perceive and understand (you do not have to be a market expert to understand what really is happening on the market and how it works)
  • Valuable (the value you get from this report is much higher than the investment you make for it)
  • Quick and hassle-free to get
  • Commercially feasible
  • All in one place
  • Easy to get - just a few clicks away!.
What Kind of Decisions You Can Make Based on the Data in This Report?

This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
  • Strategic planning
  • Marketing and sales
  • Market and industry evaluation
  • Evaluation of market opportunities, risks and challenges
  • Regional and country evaluation and opportunity analysis
  • Market entry
  • Market growth
  • Pricing and promotion
  • New product development
  • Distribution
  • Sourcing and supply chain management
  • Company evaluation
  • Mergers and acquisitions.
Who Is This Report for?

This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
  • Industry C Level executives
  • Directors
  • Industry strategists
  • Marketing professionals
  • Business development professionals
  • Product developers
  • Product marketers and strategists
  • Product managers
  • Project managers
  • Suppliers
  • Traders
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
  • Management consultants
  • Investment managers
  • Financial professionals
  • Bank managers
  • M&A managers.
Short Methodology

This research report has been prepared using the publisher's methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.

Product Coverage

This report covers the following product groups:
  • Processed fruits (including processed fruits, frozen fruits and preserved fruits; excluding fresh fruits or jams and marmalades)).
Recap

This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Ghanaian processed fruits market currently available! The publisher also offers similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Ghanaian processed fruits market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!

This report is one of the most in-depth publicly available business analyses that exists on this particular market. And it is all here in one place, just a few clicks away! The report will be dispatched in up to 5 working days after order confirmation.

Report Customization

If the report as is does not work for you, you can get it customized, according to your own specific requirements and criteria.


This report will be delivered within 3-5 business days.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agrana
  • B & G Foods
  • Dole Food Company
  • Kroger
  • Pinnacle Foods
  • Sysco Corporation
  • MORE
1. Introduction

2. Research Methodology

3. Executive Summary

4. Product Description

5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2015-2019
5.2. Characteristics of the Global Economy in 2015-2019
5.3. Forecast for the Development of the Global Economy in the Short Term

6. Overview, Segmentation and Analysis of the Ghanaian Processed Fruits Market
6.1. Volume, Value and Dynamics of the Ghanaian Processed Fruits Market in 2015-2019
6.2. Trends and Insights of the Ghanaian Processed Fruits Market
6.3. Profiles of the Main Players on the Ghanaian Processed Fruits Market
6.4. Five Forces Analysis
6.5. Competitive Landscape on the Ghanaian Processed Fruits Market
6.6. Drivers and Challenges That Will Affect the Future Development of the Ghanaian Processed Fruits Market

7. Characteristics and Analysis of the Ghanaian Prices of Processed Fruits in 2015-2019
7.1. Value Chain Analysis
7.2. Structure of Price Formation
7.3. Value and Dynamics of the Average Ghanaian Retail Prices of Processed Fruits in 2015-2019

8. Ghanaian Foreign Trade Operations of Processed Fruits
8.1. Ghanaian Foreign Trade Operations of Processed Fruits in 2015-2019

9. Overview, Segmentation and Analysis of the Imports of Processed Fruits to Ghana
9.1. Volume, Value and Dynamics of the Imports of Processed Fruits to Ghana in 2015-2019
9.2. Major Trade Inflows - Segmentation of the Imports of Processed Fruits to Ghana by Exporting Countries in 2015-2019
9.3. Average Import Prices of the Processed Fruits, Imported to Ghana in 2015-2019

10. Overview, Segmentation and Analysis of the Ghanaian Exports of Processed Fruits
10.1. Volume, Value and Dynamics of the Ghanaian Exports of Processed Fruits in 2015-2019
10.2. Major Trade Outflows - Segmentation of the Ghanaian Exports of Processed Fruits by Importing Countries in 2015-2019
10.3. Average Export Prices of the Processed Fruits, Exported from Ghana in 2015-2019

11. Characteristics of the Ghanaian Consumption of Processed Fruits per Capita
11.1. Volume, Value and Dynamics of the Ghanaian Processed Fruits Consumption per Capita in 2015-2019

12. Forecast for Development of the Ghanaian Processed Fruits Market in 2020-2024
12.1. Forecast for Development of the Ghanaian Processed Fruits Market in 2020-2024 in Three Possible Scenarios
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agrana
  • B & G Foods
  • Dole Food Company
  • Kroger
  • Pinnacle Foods
  • Sysco Corporation
  • MORE
The processed fruits market in Ghana was equal to 181.00 million USD (calculated in retail prices) in 2015. Until 2025, the processed fruits market in Ghana is forecast to reach 708.43 million USD (in retail prices), thus increasing at a CAGR of 10.35% per annum for the period 2020-2024. This is a decrease, compared to the growth of about 20.21% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 6.70 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 17.66% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 8.09% per annum.

One of the most important factors is the urbanization of the population – more and more people are moving from rural areas to urban ones. All these trends tend towards a busier and more active lifestyle, in which the consumers do not have that much free time. Consequently, most of the people, nowadays, are more likely to eat snacks throughout the day, rather than eating three meals a day. At the same time, people are also looking for healthy varieties of snacking. Dried fruit has natural sugar, that is considered healthier, which is why the use of fruit as a replacement for sugar has been considerably growing. Meanwhile, dried fruit use in snacking is also gaining traction and companies are exploiting this trend by offering “snackable” dried fruit, nuts and seeds, most frequently in the form of bars. In addition, fruit-based snacking and bars are usually packaged into convenient individual items and are being redefined as somewhere between healthy and indulgent. What is more, canned and frozen fruit and vegetables are very convenient to use. They not only have a long shelf life, but can be also purchased in handy portion sizes. Thus, consumers are able to plan their meals effectively and reduce food waste.

As consumers are becoming increasingly aware of healthy eating, their food preference is changing towards nutritionally rich, high-quality and natural foods without questionable ingredients. Due to this, one of the main factors driving the purchase decisions has been quality. When it comes to food, people usually use their five senses to evaluate the quality of products, thus making quality attributes such as color, texture, flavor, and nutrient content increasingly important. In the fruits and vegetables processing industry companies aim to maximize all of the quality aspects, which is why they have started to invest in advanced processing technologies like high pressure processing, pulsed electric fields and microwaves. Traditional technology, including thermal processing, sterilization, and fermentation, usually relies on heat, which, however, affects the quality parameters of fruits and vegetables. Ultimately, heat can change color, texture and flavor of a product, as well as to reduce its nutrient content, making it highly unattractive for customers. Therefore, companies are actively using advanced technologies, thus being able to improve the nutrient content, as well as color flavor, and the texture of the processed fruits and vegetables. While high pressure processing is more frequently used for the production of high-quality juices and jams, pulsed electric field processing and microwave processing find application in the potato industry. Potato processors are using pulsed electric field processing to pre-treat their potatoes before frying, which reduces the oil uptake, resulting in lower-fat chips.
Note: Product cover images may vary from those shown
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  • Dole Food Company
  • SVZ
  • Archer Daniels Midland Company
  • Sysco Corporation
  • Conagra Foods
  • Nestle
  • B & G Foods
  • Pinnacle Foods
  • Agrana
  • Greencore group
  • Kroger
  • The Kraft Heinz Company
  • Albertsons
Note: Product cover images may vary from those shown
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