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The Global Breakfast Cereals Market and the Impact of COVID-19 in the Medium Term

  • ID: 5000918
  • Report
  • October 2020
  • Region: Global
  • 320 pages
  • Williams & Marshall Strategy

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FEATURED COMPANIES

  • Abbott Nutrition
  • Attune Foods
  • Bagrrys India Ltd.
  • Dr. Oetker
  • Kellogg Company
  • Nestlé S.A.
This report presents a strategic analysis of the global breakfast cereals market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is the most detailed (COVID-19 updated) and comprehensive report about the global breakfast cereals market, covering all global regions and 151 single countries. The report presents information on each indicator for each of the 151 countries covered, offering unmatched value, accuracy and expert insights.



Report Purpose

The purpose of the report is to describe the state of the global breakfast cereals market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.

Questions This Report Answers

The report on the global breakfast cereals market covers:
  • Market volume, value and dynamics for the last five years
  • Market segmentation (by region and each covered country; by product groups, etc.) for the last five years
  • Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term
  • Value chain analysis and structure of price formation
  • Analysis of retail price levels and their dynamics for the last five years (broken down by region and each covered country)
  • Analysis of the major international trade flows
  • Volume, value, dynamics, segmentation (by region and each covered country) and analysis of imports for the last five years
  • Volume, value, dynamics, segmentation (by region and each covered country) and analysis of exports for the last five years
  • Volume and dynamics of the average import and export prices for the last five years (broken down by region and each covered country)
  • Volume, value, dynamics, segmentation and analysis of per capita consumption for the last five years (broken down by region and each covered country)
  • Forecast for market development in the medium term (volume, value and segmentation by region and each covered country)
  • Characteristics of the main players on the market
  • Analysis of the competitive landscape
  • Five Forces analysis
  • Analysis and forecast for the global economy and demographics.
How Can You Benefit from This Report?

With the help of this report you can:
  • Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward
  • Track market data, including volume, value, segmentation, forecasts, dynamics and structure – past, present and future
  • Quickly and cost-effectively own a strategic analysis and gain competitive intelligence about the market
  • Track and identify key market trends and insights and key drivers behind recent market changes
  • Strategically assess growth potential, opportunities, demand drivers and challenges on the market and see what impact COVID-19 has and will have on the market in both the short and the medium term
  • Own and compare information at both aggregate level (globally and regionally) and for each individual country, covered in the report
  • Discover the top-performing markets (strongest and weakest performers) as well as the markets, that are forecast to grow the most in the medium term (rising stars vs. yesterday’s news) in each global region
  • Build and execute upon a strong strategy based on verified market data and expert insights
  • Explore and identify new market opportunities in the countries and regions within the market
  • Discover how each of the markets performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years)
  • Strategically assess the competitive position of the main market players
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats
  • Make important strategic decisions safely and with confidence
  • Discover data your competitors might already have and be acting upon
  • Evaluate your position on the market, choose a new market to enter or get to know a completely new market
  • Receive professional expertise on the market and everything important, connected with its development
  • Save your time and resources by not having to compile the whole research by yourself
  • Save money by not having to invest in 151 country reports separately
  • Get all the data you need in one place
  • Empower your marketing, branding, strategy, product and business development, consumption and supply functions with valuable market insights
  • Build your investment strategy by assessing market attractiveness, regional/country attractiveness or company attractiveness
  • Build your own market entry or market expansion strategy or evaluate your current strategy
  • Add value to pitches and presentations by using verified market data and expert insights
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics.
What Kind of Data is Presented in This Report?

This report presents data, which is:
  • Reliable (the report is prepared using a proven methodology, including both primary and secondary research)
  • Expert-verified (the data is cross-checked and confirmed by more than 50 global and local experts, representatives of the main market players)
  • Real (allowing you to confidently make smarter business and strategic decisions)
  • Comprehensive (breaks down the overall global data into separate data for 151 countries)
  • Comparable (the report covers information, which has been calculated in the same units for each indicator, making it comparable among all global countries and regions but still taking into account the local differences of the markets)
  • Easy to read, perceive and understand (you do not have to be a market expert to understand what really is happening on the market and how it works)
  • Valuable (the value you get from this report is much higher than the investment you make for it)
  • Quick and hassle-free to get
  • Commercially feasible - you do not have to invest in 151 country reports separately
  • All in one place
  • Easy to get - just a few clicks away!.
What Kind of Decisions You Can Make Based on the Data in This Report?

This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
  • Strategic planning
  • Marketing and sales
  • Market and industry evaluation
  • Evaluation of market opportunities, risks and challenges
  • Regional and country evaluation and opportunity analysis
  • Market entry
  • Market growth
  • Pricing and promotion
  • New product development
  • Distribution
  • Sourcing and supply chain management
  • Company evaluation
  • Mergers and acquisitions.
Who is This Report For?

This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
  • Industry C Level executives
  • Directors
  • Industry strategists
  • Marketing professionals
  • Business development professionals
  • Product developers
  • Product marketers and strategists
  • Product managers
  • Project managers
  • Suppliers
  • Traders
This report is also for people, not directly and actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
  • Management consultants
  • Investment managers
  • Financial professionals
  • Bank managers
  • M&A managers.
Short Methodology

This research report has been prepared using the publisher's methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 50 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.

Regional Coverage

The report on the global breakfast cereals market breaks down the world into the following regions and countries and covers every single one of them:
  • Africa (Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Republic of the Congo, Egypt, Equatorial Guinea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Ivory Coast, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Sierra Leone, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe)
  • Asia and Pacific (Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Fiji, India, Indonesia, Laos, Malaysia, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand, Timor-Leste, Vietnam)
  • The CIS countries (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russian Federation, Tajikistan, Turkmenistan, Ukraine, Uzbekistan)
  • Europe (Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, The Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Montenegro, The Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, The United Kingdom)
  • The Middle East (Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, The United Arab Emirates)
  • North America (Canada, Mexico, The United States of America)
  • North East Asia (China, Hong Kong, Japan, South Korea)
  • South and Central America (Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay).
Besides the fact that this report provides data on each indicator for each and every covered country, the report also breaks down the world into more regions than any other report. For example, North East Asia has been presented separately from Asia and Pacific due to the economic importance of China, Japan and South Korea and their cultural differences from the other countries in Asia and Pacific.

Product Coverage

This report covers the following product groups:
  • Breakfast cereals (including cereals, muesli, breakfast cereals; excluding other cereal based products)).
Recap

This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the global breakfast cereals market currently available, covering all global regions and 151 single countries! The publisher also offers similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the global breakfast cereals market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!

This report is the most in-depth publicly available business analysis that exists on this particular market. And it is all here in one place, just a few clicks away! The report will be dispatched in up to 5 working days after order confirmation.

Report Customization

If the report as is does not work for you, you can get it customized, according to your own specific requirements and criteria.


This report will be delivered within 3-5 business days.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Abbott Nutrition
  • Attune Foods
  • Bagrrys India Ltd.
  • Dr. Oetker
  • Kellogg Company
  • Nestlé S.A.
1. Introduction

2. Research Methodology

3. Executive Summary

4. Product Description

5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2015-2019
5.2. Characteristics of the Global Economy in 2015-2019
5.3. Forecast for the Development of the Global Economy in the Short Term

6. Overview, Segmentation and Analysis of the Global Breakfast Cereals Market
6.1. Volume, Value and Dynamics of the Global Breakfast Cereals Market in 2015-2019
6.2. Segmentation of the Global Breakfast Cereals Market in 2015-2019 by Main Regions
6.3. Segmentation of the Global Breakfast Cereals Market in 2015-2019 by Countries
6.4. Trends and Insights of the Global Breakfast Cereals Market
6.5. Profiles of the Main Players on the Global Breakfast Cereals Market
6.6. Five Forces Analysis
6.7. Competitive Landscape on the Global Breakfast Cereals Market
6.8. Drivers and Challenges That Will Affect the Future Development of the Global Breakfast Cereals Market

7. Characteristics and Analysis of the Global Prices of Breakfast Cereals in 2015-2019
7.1 Value Chain Analysis
7.2. Structure of Price Formation
7.3. Segmentation of the Average Retail Prices of Breakfast Cereals Globally in 2015-2019 by Main Regions
7.4. Segmentation of the Average Retail Prices of Breakfast Cereals Globally in 2015-2019 by Countries

8. Global Foreign Trade Operations of Breakfast Cereals
8.1. Global Foreign Trade Operations of Breakfast Cereals in 2015-2019

9. Overview, Segmentation and Analysis of the Global Imports of Breakfast Cereals
9.1. Volume, Value and Dynamics of the Global Imports of Breakfast Cereals in 2015-2019
9.2. Segmentation of the Global Imports of Breakfast Cereals by Importing Regions in 2015-2019
9.3. Segmentation of the Global Imports of Breakfast Cereals by Importing Countries in 2015-2019
9.4. Segmentation of the Average Import Prices of Breakfast Cereals by Importing Countries in 2015-2019

10. Overview, Segmentation and Analysis of the Global Exports of Breakfast Cereals
10.1. Volume, Value and Dynamics of the Global Exports of Breakfast Cereals in 2015-2019
10.2. Segmentation of the Global Exports of Breakfast Cereals by Exporting Regions in 2015-2019
10.3. Segmentation of the Global Exports of Breakfast Cereals by Exporting Countries in 2015-2019
10.4. Segmentation of the Average Export Prices of Breakfast Cereals by Exporting Countries in 2015-2019

11. Characteristics and Segmentation of the Global Consumption of Breakfast Cereals per Capita
11.1. Segmentation of the Global Breakfast Cereals Consumption per Capita by Main Regions in 2015-2019
11.2. Segmentation of the Global Breakfast Cereals Consumption per Capita by Countries in 2015-2019

12. Forecast for Development of the Global Breakfast Cereals Market in 2020-2024
12.1. Forecast for Development of the Global Breakfast Cereals Market in 2020-2024 in Three Possible Scenarios
12.2. Forecast for Development of the Global Breakfast Cereals Market, Broken down by Main Regions in 2020-2024
12.3. Forecast for Development of the Global Breakfast Cereals Market, Broken down by Countries in 2020-2024
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Abbott Nutrition
  • Attune Foods
  • Bagrrys India Ltd.
  • Dr. Oetker
  • Kellogg Company
  • Nestlé S.A.
The global breakfast cereals market was equal to 49.41 billion USD (calculated in retail prices) in 2015. Until 2025, the breakfast cereals market in the world is forecast to reach 71.44 billion USD (in retail prices), thus increasing at a CAGR of 3.37% per annum for the period 2020-2024. This is a decrease, compared to the growth of about 4.01% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 8.56 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 2.97% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 2.26% per annum.

One of the most important breakfast cereals purchase considerations includes the sugar content. In recent years, consumers, especially millennials and generation Z, have become more conscious regarding the levels of sugar in cereal products. This means that a larger number of them is increasingly looking for breakfast cereal options with no added sugar or with lower sugar content. In response, breakfast cereals manufacturers are launching more variants with honey, dried fruit or coconut sugar.

Furthermore, people are also searching for more convenient breakfast options. Due to the increasingly hectic character of modern lifestyle, most consumers already eat their breakfast in transit. This puts pressure on market players, which need to provide more convenient solutions in packaging that is more portable. Furthermore, most of the leading companies are making efforts to position cereals as suitable for snacking. At the same time, most people are holding the belief that breakfast is the most important meal of the day. So, buyers are usually choosing breakfast cereals that are not only filling, but also more energizing. As a result, the market has seen more product options with added protein and fibers, offering additional health benefits.

Nowadays, younger generations are more prone to explore unique and uncommon flavor combinations. In order to meet the ever-changing customer expectations, breakfast cereal manufacturers are focusing on offering various ranges of products with new and intriguing flavors. Some of the examples include healthy breakfast variants made of legumes such as peas and chickpeas, infused with different types of spice mixes.
Note: Product cover images may vary from those shown
  • General Mills, Inc.
  • Alara Whole Foods Ltd.
  • Nestlé S.A.
  • Kellogg Company
  • Pepsico, Inc.
  • Bagrrys India Ltd.
  • B&G Foods Inc.
  • Marico Limited
  • Bobs Red Mill Natural Foods Inc.
  • Abbott Nutrition
  • Attune Foods
  • Dr. Oetker
  • Back to Nature’s Food Company, LLC
  • Carman's Fine Foods
  • Food for Life Baking Co. Inc.
Note: Product cover images may vary from those shown

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