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Australia Air Purifiers Market By Filter Type, By End Use, By CADR, By Distribution Channels, By Region, By Company, Forecast & Opportunities, 2018 - 2028F

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    Report

  • 75 Pages
  • June 2023
  • Region: Australia
  • TechSci Research
  • ID: 5003987
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The Australia air purifiers market is expected to grow during the forecast period. Decreasing air quality and increasing concern about the dangers of VOCs (volatile organic compounds), such as smoke particles and other particulates, have boosted the market. Furthermore, air purifiers help to remove ultra-fine particles such as dust, mold spores, pollen, pet hair, and odors. Combined with rising consumer awareness of the benefits of air filtration, it is expected to boost the air purifier market in Australia in the forecast period.

Air purifiers are small, portable devices that use an internal filter and a fan to remove unwanted particles from the air in a specific room. The room is then recirculated with fresh air. The filtration process is repeated several times per hour, constantly improving indoor environmental quality. For instance, in 2022, Daikin Australia introduced the MC30 air purifier, the latest addition to its Streamer air purifier line, which provides an optimized pollution-free environment (IAQ) for healthy living. Streamer Technology is intended to capture, suppress, and degrade bacteria and pollutants that contribute to poor IAQ, such as allergens, formaldehyde, traffic pollution, and dust. It removes more than 99.6%1 of pollen in 2 hours, 99.9%2 of mold in 24 hours, and 99.61%1 of allergens in 24 hours.

Several factors, including changing lifestyle preferences, rising awareness about healthy living, and use in a variety of industries, including food and beverage, printing, power plants, chemical, and petrochemical, have contributed to increased sales of air purifiers in the market and are expected to fuel market growth in the coming years. Additionally, air purifiers are used in dental and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals to remove allergens, and airborne pathogens, from the air and maintain an indoor environment for patients and employees. Moreover, IBISWorld forecasts a 1.2% increase in household numbers to 9.99 million in 2022. Similarly, in 2022, there will be 9,170 commercial and industrial building construction businesses in Australia. It will increase the market demand in the projected years.

Furthermore, new product introductions and technological advancements will create opportunities for market expansion during the forecast period. Air purifiers improve indoor air quality by removing the most hazardous particles from the home. For instance, in 2022, LG Electronics Australia introduced its new commercial Air Purifier (AG16GBWX0), an air care solution designed to improve and maintain an indoor environment in commercial and industrial applications. This fresh air purifier uses an innovative Direct Air Circulation system, an allergen HEPA filter, and deodorizing filter to remove large-capacity filters and release clean air. The LG ThinQ platform and mobile app can remotely control the commercial LG Air Purifier. Furthermore, LG Electronics Australia provides a silent cleaning mode, which is ideal for quieter environments such as schools, libraries, and offices, with the lowest noise level being only 27d.

Growing Health Awareness Boost Market Growth

The relevance of using an air purifier is anticipated to drive market expansion in the upcoming years due to the health impacts of air pollution, including decreased lung function, increased respiratory symptoms, and risk of cardiovascular disease, lung cancer, shortened life expectancy, and premature death. For instance, in 2021, according to air quality analysis and statistics for Australia, exposure to air pollution is estimated to result in 4,880 premature deaths every year in Australia, which will lead to market growth of air purifiers. Additionally, using an air purifier to improve air quality and reduce potentially harmful circulating particles such as bacteria, viruses, and smoke, for example, according to GAMA Healthcare Australia Pty Ltd, 2022 Medical-grade HEPA 13 filters, will reduce 99.95% of airborne particles. While HEPA 14 filters will remove 99.99%.

Increasing Government Initiatives Will Boost Market Growth

The Australian government took the initiative towards managing the PM2.5 air pollution level in the country. Although PM2.5 is the most dangerous pollutant to Australian citizens' health, PM and ozone are Australia's primary contaminants of concern. PM2.5 refers to microscopic airborne particles 2.5 microns in diameter that are especially dangerous because their size allows them to penetrate deep into the human system and enter the bloodstream, causing various health side effects. As a result, Australia's Environment Ministers established the National Clean Air. Agreement to assist governments in improving national actions to address air quality issues and the responsibility for monitoring and managing air quality in their state and territories. It will lead the market demand for air purifiers during the forecast period.

Market Segmentation

The Australia air purifier market is segmented based on filter type, end-use, CADR, distribution channel, regional distribution, and competitive landscape. Based on filter type, the market is divided into HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, Pre + HEPA, HEPA, and Others (HEPA + Ion & zone, Pre-Filter, and HEPA + Electrostatic Precipitators). Based on end use, the market is divided into residential and commercial/industrial. Based on CADR, the market is divided into below 201 m^3/hr, 201 m^3/hr - 300 m^3/hr, 301 m^3/hr - 400 m^3/hr, and above 400 m^3/hr. Based on distribution channels, the market is fragmented into direct/institutional sales, exclusive brand outlets, multi-branded electronic stores, supermarkets/hypermarkets, and online channels.

Company Profiles

HoMedics Australia Pty. Ltd., Inovaair Australia Pty. Ltd., Philips Electronics Australia Limited, Blueair AB, Beurer GmbH, Winix Inc., Breville Group Limited, Daikin Australia Pty. Ltd., Sharp Corporation of Australia Pty. Ltd., and Andatech Pty. Ltd. are among the major market players in the Australia air purifier market.

Report Scope:

In this report, the Australia air purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Australia Air Purifiers Market, By Filter Type:

  • HEPA + Activated Carbon
  • HEPA + Activated Carbon + Ion & Ozone
  • Pre + HEPA
  • HEPA
  • Others

Australia Air Purifiers Market, By End Use:

  • Residential
  • Commercial/Industrial

Australia Air Purifiers Market, By CADR:

  • Below 201 m^3/hr
  • 201-300 m^3/hr
  • 301-400 m^3/hr
  • Above 400 m^3/hr

Australia Air Purifiers Market, By Distribution Channel:

  • Direct/Institutional Sales
  • Exclusive Brand Outlets
  • Multi-Branded Electronic Stores
  • Supermarkets/Hypermarkets
  • Online Channels

Australia Air Purifiers Market, By Region:

  • NSW
  • Victoria
  • Queensland
  • Western Australia
  • South Australia
  • Tasmania
  • Northern Territory

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australia air purifiers market.


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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Customer Satisfaction
5. Australia Air Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type Market Share Analysis (HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, Pre + HEPA, HEPA and Others (HEPA + Ion & zone, Pre-Filter, and HEPA + Electrostatic Precipitators).
5.2.2. By End Use Market Share Analysis (Residential, Commercial/Industrial)
5.2.3. By CADR Market Share Analysis (Below 201m^3/hr, 201-300 m^3/hr, 301-400 m^3/hr, Above 400 m^3/hr)
5.2.4. By Distribution Channel Market Share Analysis (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels).
5.2.5. By Region Market Share Analysis
5.2.5.1. NSW Market Share Analysis
5.2.5.2. Victoria Market Share Analysis
5.2.5.3. Queensland Market Share Analysis
5.2.5.4. Western Australia Market Share Analysis
5.2.5.5. South Australia Market Share Analysis
5.2.5.6. Tasmania Market Share Analysis
5.2.5.7. Northern Territory Market Share Analysis
5.2.6. By Company Market Share Analysis
5.3. Australia Air Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Filter Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By CADR Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Region Market Mapping & Opportunity Assessment
6. Australia HEPA + Activated Carbon Air Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By End Use Market Share Analysis
6.2.2. By CADR Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
7. Australia HEPA + Activated Carbon Air + Ion & Ozone Air Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By End Use Market Share Analysis
7.2.2. By CADR Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
8. Australia Pre + HEPA Air Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By End Use Market Share Analysis
8.2.2. By CADR Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
9. Australia HEPA Air Purifiers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By End Use Market Share Analysis
9.2.2. By CADR Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
10. Pricing Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Rising Awareness regarding Heath Issues
11.1.2. Increasing Government Initiatives
11.1.3. Increasing Pollution Rate
11.2. Challenge
11.2.1. High Maintenance Required
11.2.2. High level of Competition
12. Impact of COVID-19 on Australia Air Purifiers Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Growing Technology Advancement
13.2. Increasing Marketing and Promotional Activities
13.3. Increasing Purchases Through Online Platforms
13.4. Rising Environmental Awareness
14. Import & Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.2. Top 5 Importing Countries
14.2.1. By Value
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. SWOT Analysis
16.1. Strengths
16.2. Weaknesses
16.3. Opportunities
16.4. Threats
17. Policy & Regulatory Landscape18. Australia Economic Profile
19. Competitive Landscape
19.1. Company Profiles
19.1.1. HoMedics Australia Pty. Ltd.
19.1.1.1. Company Details
19.1.1.2. Product & Services
19.1.1.3. Financials (As Reported)
19.1.1.4. Key Market Focus & Geographical Presence
19.1.1.5. Recent Developments
19.1.1.6. Key Management Personnel
19.1.2. Inovaair Australia Pty. Ltd.
19.1.2.1. Company Details
19.1.2.2. Product & Services
19.1.2.3. Financials (As Reported)
19.1.2.4. Key Market Focus & Geographical Presence
19.1.2.5. Recent Developments
19.1.2.6. Key Management Personnel
19.1.3. Philips Electronics Australia Limited
19.1.3.1. Company Details
19.1.3.2. Product & Services
19.1.3.3. Financials (As Reported)
19.1.3.4. Key Market Focus & Geographical Presence
19.1.3.5. Recent Developments
19.1.3.6. Key Management Personnel
19.1.4. Blueair AB
19.1.4.1. Company Details
19.1.4.2. Product & Services
19.1.4.3. Financials (As Reported)
19.1.4.4. Key Market Focus & Geographical Presence
19.1.4.5. Recent Developments
19.1.4.6. Key Management Personnel
19.1.5. Beurer GmbH
19.1.5.1. Company Details
19.1.5.2. Product & Services
19.1.5.3. Financials (As Reported)
19.1.5.4. Key Market Focus & Geographical Presence
19.1.5.5. Recent Developments
19.1.5.6. Key Management Personnel
19.1.6. Winix Inc
19.1.6.1. Company Details
19.1.6.2. Product & Services
19.1.6.3. Financials (As Reported)
19.1.6.4. Key Market Focus & Geographical Presence
19.1.6.5. Recent Developments
19.1.6.6. Key Management Personnel
19.1.7. Breville Group Limited
19.1.7.1. Company Details
19.1.7.2. Product & Services
19.1.7.3. Financials (As Reported)
19.1.7.4. Key Market Focus & Geographical Presence
19.1.7.5. Recent Developments
19.1.7.6. Key Management Personnel
19.1.8. Daikin Australia Pty. Ltd.
19.1.8.1. Company Details
19.1.8.2. Product & Services
19.1.8.3. Financials (As Reported)
19.1.8.4. Key Market Focus & Geographical Presence
19.1.8.5. Recent Developments
19.1.8.6. Key Management Personnel
19.1.9. Sharp Corporation of Australia Pty. Ltd.
19.1.9.1. Company Details
19.1.9.2. Product & Services
19.1.9.3. Financials (As Reported)
19.1.9.4. Key Market Focus & Geographical Presence
19.1.9.5. Recent Developments
19.1.9.6. Key Management Personnel
19.1.10. Andatech Pty. Ltd.
19.1.10.1. Company Details
19.1.10.2. Product & Services
19.1.10.3. Financials (As Reported)
19.1.10.4. Key Market Focus & Geographical Presence
19.1.10.5. Recent Developments
19.1.10.6. Key Management Personnel
20. Strategic Recommendations/Action Plan
20.1. Key Focus Areas
20.2. Target Regions
20.3. Target Filter Type
20.4. Target Distribution Channel
21. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • HoMedics Australia Pty. Ltd.
  • Inovaair Australia Pty. Ltd.
  • Philips Electronics Australia Limited
  • Blueair AB
  • Beurer GmbH
  • Winix Inc
  • Breville Group Limited
  • Daikin Australia Pty. Ltd.
  • Sharp Corporation of Australia Pty. Ltd.
  • Andatech Pty. Ltd.