IFA 2019 Report Series: Auto-Alchemy and Mass Customisation

Auto-Alchemy has seven key technology trends, which in combination have all the ingredients required to tackle some of the biggest challenges in domestic laundry, such as cold water and quick washing, as well as providing a platform for in-home fashion care. The has been tracking and commenting on the progress of these trends since 2016; this briefing provides the very latest update, illustrating how the seven technologies have evolved, through the lens of the IFA19 trade show.

The IFA 2019 Report Series: Auto-Alchemy and Mass Customisation global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.