Key Insights from the 2019 Q3 Global Survey
Summary
Key Insights from the 2019 Q3 Global Survey, contains insights from the 2019 Q3 survey. The survey covered over 29,000 respondents from 40 countries to explore consumer attitudes and shopping behavior, packaging preferences, general health concerns, and consumer views on the health impact of 50 food/drink ingredients, as well as the appeal of 25 beauty/grooming ingredients and 10 ingredients used in household care products.
How do consumers feel about plastic-free or brightly colored packaging? Which generation is most focused on having a germ-free home? Which three ingredients are seen as most positive or most negative in a region? The answers to these questions and more can be found in this report. Delving into consumer views on key topics such as ingredient appeal, health concerns and packaging are essential to understanding target groups and guiding marketing strategies and innovation development.
Scope
Reasons to buy
Summary
Key Insights from the 2019 Q3 Global Survey, contains insights from the 2019 Q3 survey. The survey covered over 29,000 respondents from 40 countries to explore consumer attitudes and shopping behavior, packaging preferences, general health concerns, and consumer views on the health impact of 50 food/drink ingredients, as well as the appeal of 25 beauty/grooming ingredients and 10 ingredients used in household care products.
How do consumers feel about plastic-free or brightly colored packaging? Which generation is most focused on having a germ-free home? Which three ingredients are seen as most positive or most negative in a region? The answers to these questions and more can be found in this report. Delving into consumer views on key topics such as ingredient appeal, health concerns and packaging are essential to understanding target groups and guiding marketing strategies and innovation development.
Scope
- Natural positioning is key for a wide consumer appeal, but consumer definitions of "natural" can vary wildly.
- Aloe vera is seen as the most healthy ingredient in all but one region.
- The three most appealing food and drink claims globally are: "no GMOs," "plant-based," and "sugar-free."
- Consumers in the Middle East and Africa region care most about packaging aesthetics.
- Three in 10 consumers somewhat or completely agree that color is an important indicator of nutritional value.
Reasons to buy
- Gain insight into consumer views on key topics covering ingredients, health concerns, packaging.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Topics Covered and Summary of Key InsightsConsumers' Ingredient-Attentiveness is Likely Rooted in Safety Concerns
Natural is an Umbrella Term for Consumers
100% Natural Ingredients are Especially Important to Millennials and Boomers
Strong Target Demographics can be Identified for Natural Ingredients
Almost Half of the Global Population Have Some Form of Dietary Restriction
Asia-Pacific is Home to the Largest Percentage of Meat-Avoiders
Generation Z is the Most Meat-Avoidant Generation
Perception of Health is the Deciding Factor for the Appeal of Food and Drink Claims
Ingredients' Perceived Healthiness Aligns Well With Natural Connotations
Aloe Vera is Seen as the Most Healthy Ingredient in all but One Region
Older Consumers are More Interested in Keeping Their Homes Germ-Free and Tidy
Natural Positioning is Key for a Wide Consumer Appeal
Oxygen and Plant-Based Ingredients are Appealing in Beauty and Household Care
Self-Consciousness Due to Social Media Underpins Consumers' Online Shopping Choices
Vitamins and Plant-Based Products are Very Appealing to Consumers
Consumer Education is Key for These Claims in Beauty and Grooming
Major Gender Differences Can be Seen in Attentiveness to Beauty and Grooming Claims
When it Comes to Packaging Opinions, Consumer Environmentalism is a Key Driver
Clear Regional Frontrunners can be Seen Across Grouped Packaging Features
Color is a Useful Tool to Attract and Communicate Information With Consumers
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