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Global Expectations - COVID-19: Simultaneous Drops in Supply & Demand, Plus Oil Price Crash Create a Uniquely Challenging Crisis for MNCs

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  • 11 Pages
  • March 2020
  • Region: Global
  • FrontierView
  • ID: 5005535

The publisher has revised down its forecasts for growth across a number of markets, including China, the US, as well as oil prices. The resulting slowdown in global growth will have ripple effects across a range of markets, hamper multinationals’ ability to hit targets for 2020 and upend corporate forecasts and business plans for the year.

In addition to the demand, confidence, and supply chain disruptions caused by the spread of COVID-19, companies will now also have to address the currency depreciation caused by the combination of oil prices collapsing and global finical markets driving a flight to safety. As a result, pricing strategies and customer price sensitivity will be challenge firms need to address over the coming months, irrespective of the level of COVID-related problems in individual countries.

Firms will need to revise targets and expectations for the year, address supply chain disruptions, re-prioritize markets that have resilient demand, and tackle credit and liquidity challenges of customers and distributors. Longer-term, companies will need to pressure test their investment strategies and investigate their supply chains to improve their resilience to shocks.

Table of Contents

  1. Oil Price Expectations
  2. US Outlook
  3. China Outlook
  4. APAC Outlook
  5. Middle East and Africa Outlook
  6. Western Europe Outlook
  7. Central and Eastern Europe Outlook
  8. LATAM Outlook




The author’s strengths include global management topics and country level analysis tailored for a senior executive audience. The research focuses on cross-industry implications of macroeconomic, geopolitical risk, and emerging trends that impact the strategic decisions of business decisionmakers.


Research analysts:

Almost all have advanced degrees in economics, international affairs, or political science, and are multilingual. Researchers have lived and worked in the markets they cover and are based in regional hubs close to market

  • Analysts cover:
  • Economic trends and indicators (near-term volatility, long-term forecasts); political developments (election results, post-election policy, regulations, spending, monetary policy), outlook for market demand and cost of doing business, upside and downside scenarios, MNC investment sentiment, business practices
  • Quality control:

    • Research workflows supported by standard, proprietary process maps, tools and templates for analysis and writing, forecast admin tool, and content management system
    • Research managers pressure-test quality, consistency and usefulness of outlooks, scenarios, and suggested actions
    • Analyst interactions with clients (>1500/year) provide ongoing feedback loops from on-the-ground operators to c-suite
  • Research inputs include:

    • Primary: Multinational and local executives (interviews, surveys, analyst consultations), international and local experts (NGO officials, academics, consultants), international and local government officials
    • Secondary: Local-language news and international media, public/official data sources, government/association reports, Bloomberg
  • Research outputs include:
  • Forecast economic data, country/region outlooks and scenarios, market intelligence reports (monthly/quarterly for key countries as well as occasional Market Spotlights), as-needed analyst commentary alerts