The publisher has revised down its forecasts for growth across a number of markets, including China, the US, as well as oil prices. The resulting slowdown in global growth will have ripple effects across a range of markets, hamper multinationals’ ability to hit targets for 2020 and upend corporate forecasts and business plans for the year.
In addition to the demand, confidence, and supply chain disruptions caused by the spread of COVID-19, companies will now also have to address the currency depreciation caused by the combination of oil prices collapsing and global finical markets driving a flight to safety. As a result, pricing strategies and customer price sensitivity will be challenge firms need to address over the coming months, irrespective of the level of COVID-related problems in individual countries.
Firms will need to revise targets and expectations for the year, address supply chain disruptions, re-prioritize markets that have resilient demand, and tackle credit and liquidity challenges of customers and distributors. Longer-term, companies will need to pressure test their investment strategies and investigate their supply chains to improve their resilience to shocks.
Table of Contents
- Oil Price Expectations
- US Outlook
- China Outlook
- APAC Outlook
- Middle East and Africa Outlook
- Western Europe Outlook
- Central and Eastern Europe Outlook
- LATAM Outlook