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Europe Web Analytics Market, by Application, by End User, by Country, Industry Analysis and Forecast, 2019 - 2025

  • ID: 5006152
  • Report
  • February 2020
  • Region: Europe
  • 137 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • Adobe, Inc.
  • At Internet Ltd.
  • Facebook, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
The Europe Web Analytics Market is expected to witness market growth of 18.7% CAGR during the forecast period (2019-2025).

Enhancing marketing efforts to stay at the same level as competitors in the current competitive landscape is one of the key drivers for the growth of the web analytics industry. Organizations need to monitor the success of their websites and boost their marketing. Organizations are also keen on considering the geographic distribution of their customers in order to modify their marketing strategies accordingly.

Web analytics helps to better understand the demographics of users. The increased demand for mobile analytics solutions has become another critical driving factor of the market's growth. The proliferation of smartphones has led to an increase in traffic to websites from mobile devices. Most advertisers use smartphones in their campaigns, which ultimately boost web traffic. Apple's iPhones, however, guide customers to applications instead of websites that may lead to a slight decline in mobile analytics. There is a shortage of skilled labor which can be a constraint on the growth of the web analytics industry. The analysis and interpretation of the results obtained from web analytics requires a high level of experience and skill.

Small businesses should rely on web analytics to gain new tools for generating revenue. For fast-paced digital companies, web-based decision-making machines are projected to seize the majority of the market share in the near future. Divergence in consumer demand, combined with the proliferation of digital consumer data, help companies build up and understand a large consumer base for their marketing strategies, which has gained prominence in the recent years.

Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.

Scope of the Study

Market Segmentation:

By Deployment Type
  • On-premise
  • Cloud
By Application
  • Targeting & Behavioral Analysis
  • Social Media Management
  • Online Marketing
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Others
By End User
  • Retail & ecommerce
  • IT & Telecom
  • Media & Entertainment
  • BFSI
  • Government & Defense
  • Travel & Hospitality
  • Healthcare
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  • Salesforce.com, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe, Inc.
  • At Internet Ltd.
  • Facebook, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Web Analytics Market, by Deployment Type
1.4.2 Europe Web Analytics Market, by Application
1.4.3 Europe Web Analytics Market, by End User
1.4.4 Europe Web Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan - 2015-Mar) Leading Players

Chapter 4. Europe Web Analytics Market by Deployment Type
4.1 Europe On-premise Web Analytics Market by Country
4.2 Europe Cloud Web Analytics Market by Country

Chapter 5. Europe Web Analytics Market by Industry Vertical
5.1 Europe Retail & ecommerce Web Analytics Market by Country
5.2 Europe IT & Telecom Web Analytics Market by Country
5.3 Europe Media & Entertainment Web Analytics Market by Country
5.4 Europe BFSI Web Analytics Market by Country
5.5 Europe Government & Defense Web Analytics Market by Country
5.6 Europe Travel & Hospitality Web Analytics Market by Country
5.7 Europe Healthcare Web Analytics Market by Country
5.8 Europe Other Industry Vertical Web Analytics Market by Country

Chapter 6. Europe Web Analytics Market by Application
6.1 Europe Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 Europe Social Media Management Web Analytics Market by Country
6.3 Europe Online Marketing Web Analytics Market by Country
6.4 Europe Display Advertising Optimization Web Analytics Market by Country
6.5 Europe Multichannel Campaign Analysis Web Analytics Market by Country
6.6 Europe Others Web Analytics Market by Country

Chapter 7. Europe Web Analytics Market by Country
7.1 Germany Web Analytics Market
7.1.1 Germany Web Analytics Market by Deployment Type
7.1.2 Germany Web Analytics Market by Industry Vertical
7.1.3 Germany Web Analytics Market by Application
7.2 UK Web Analytics Market
7.2.1 UK Web Analytics Market by Deployment Type
7.2.2 UK Web Analytics Market by Industry Vertical
7.2.3 UK Web Analytics Market by Application
7.3 France Web Analytics Market
7.3.1 France Web Analytics Market by Deployment Type
7.3.2 France Web Analytics Market by Industry Vertical
7.3.3 France Web Analytics Market by Application
7.4 Russia Web Analytics Market
7.4.1 Russia Web Analytics Market by Deployment Type
7.4.2 Russia Web Analytics Market by Industry Vertical
7.4.3 Russia Web Analytics Market by Application
7.5 Spain Web Analytics Market
7.5.1 Spain Web Analytics Market by Deployment Type
7.5.2 Spain Web Analytics Market by Industry Vertical
7.5.3 Spain Web Analytics Market by Application
7.6 Italy Web Analytics Market
7.6.1 Italy Web Analytics Market by Deployment Type
7.6.2 Italy Web Analytics Market by Industry Vertical
7.6.3 Italy Web Analytics Market by Application
7.7 Rest of Europe Web Analytics Market
7.7.1 Rest of Europe Web Analytics Market by Deployment Type
7.7.2 Rest of Europe Web Analytics Market by Industry Vertical
7.7.3 Rest of Europe Web Analytics Market by Application

Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
Note: Product cover images may vary from those shown
  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  • Salesforce.com, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation
Note: Product cover images may vary from those shown

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