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Asia Pacific Tortilla Market to 2027 - Regional Analysis and Forecasts by Nature; Source; Product type; Distribution Channel

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    Report

  • 114 Pages
  • February 2020
  • Region: Asia Pacific
  • The Insight Partners
  • ID: 5006330
The Asia Pacific tortilla market is accounted to US$ 1,995.2 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 - 2027, to account to US$ 2,972.2 Mn by 2027.

The tortilla is a thin and flatbread made up of wheat and corn. Different types of tortillas are available in the market, including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with a tortilla is expected to fuel the market growth. The Asia Pacific tortilla market is segmented on the basis of product type as - tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. The tortilla chips segment in the Asia Pacific tortilla market is estimated to be the fastest-growing segment in the market. The tortilla chips are made of yellow corn usually, but they can also be made of white, blue, or red corn. But since with the trend of wheat tortillas in the market, the tortilla chip is also made of whole wheat. Some manufacturers include many other ingredients, including wheat, sugar, food coloring, and monosodium glutamate to enhance the color and flavor of the product. The tortilla chip, after being manufactured, processed goes to various retailers in different parts of Asia Pacific. They are consumed by all category of people because of its taste and easy availability in the market.

The Asia Pacific tortilla market is segmented based on nature as conventional and organic. The conventional segment accounts for the largest share in the Asia Pacific tortilla market, while the organic segment also contributes a significant share in the market. A wide range of factors, from a fast-growing market to an influx of new organic and gluten-free options, less sodium and whole grain has been primed for growth in the tortilla segment over the next decade. The organic tortillas have taken up the market since they are much demanded by the consumers; they are grown by the farmers in an organic way without use of any chemicals and pesticides. The food industry is equally inclined towards selling organic products, as the people in the current era are more concerned about health benefits. These tortillas are made using organic raw material; they don’t have any pesticides and have a premium quality along with its goodness in taste and innovative flavors. Multigrain and multi nutrition is the major key which is driving the organic tortilla market. Seeing the consumption of the healthy product, even the companies are producing the organic tortilla at a larger scale.

The Asia Pacific tortilla market is segmented based on the source of wheat and corn. The corn segment accounts for the largest share in the Asia Pacific tortilla market, while the wheat segment is estimated to be the fastest segment in the market. The wheat flour tortillas technology was developed in northern Mexico during the seventeenth century. The fact that all-purpose meal comes from wheat is the main reason why flour tortillas are also known as whole wheat tortillas. The whole wheat has multiple health benefits of high fiber and is known to be helpful in lowering chronic diseases. The nutrients of wheat like vitamin B6, iron, etc. has increased the wheat tortilla consumption at a significant growth in the Asia Pacific market.

The Asia Pacific tortilla market is segmented based on distribution channel as hypermarkets/supermarkets, convenience stores, online, and food service. The hypermarkets/supermarkets segment holds the largest share in the Asia Pacific tortilla market, while the foodservice segment also contributes a significant share in the market. The foodservice segment includes restaurants, food chains, hotels, cafes, etc. Tortilla manufacturers sell their products to these food service networks. The foodservice segment is offering various types of tortillas, including tortilla chips, taco shells, tostadas, flour tortilla, and corn-based tortilla. Restaurants and hotels offer tortilla wraps and tacos coupled with different fillings, including cheese, spinach, veggie, pesto, sundried-tomato, jalapeño cheese, and black bean, salsa, and many more.

Asia Pacific tortilla market is segmented based on country as - Australia, China, India, Japan, Rest of Asia Pacific. China holds the largest share in the Asia Pacific tortilla market, which is followed by Japan. China has a huge market potential for the tortilla products and Chinese consumers are willing to taste multi-regional international cuisines. This has further propelled the demand for tortillas in China. In recent years, the tortilla manufacturers in the US and Mexico have attracted attention to expanding in various Asian countries. The number of Mexican food restaurants is increasing in China.

Some of the players present in Asia Pacific tortilla market are Gruma, S.A.B. de C.V, PepsiCo Inc., Aranda’s Tortilla Company, Inc., and Conagra Brands Inc. amongst the others.

The overall Asia Pacific tortilla market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Asia Pacific tortilla market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Asia Pacific tortilla market.

Reasons to Buy:
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific tortilla market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 Asia Pacific Tortilla Market - By Product Type
1.3.2 Asia Pacific Tortilla Market - By Nature
1.3.3 Asia Pacific Tortilla Market - By Source
1.3.4 Asia Pacific Tortilla Market - By Distribution Channel
1.3.5 Asia Pacific Tortilla Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Tortilla Market Landscape
4.1 Market Overview
4.1.1 Asia Pacific PEST Analysis
5. Tortilla Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing Demand for Plant-Based Products Offered by Manufacturers
5.1.2 High Nutritive Properties Associated with Tortilla
5.2 Key Market Restraints
5.2.1 Availability of Substitutes
5.3 Key Market Opportunities
5.3.1 Growing Demand for Organic, Non-GMO, and Gluten-Free Food Items
5.3.2 Product Promotion through E-Commerce
5.4 Future Trends
5.4.1 Increasing Inclination Toward Ready-to-Eat and Ready-to-Cook Food Items
5.5 Impact Analysis of Drivers and Restraints
6. Tortilla - Asia Pacific Market Analysis
6.1 Asia Pacific Tortilla Market Overview
6.2 Asia Pacific Tortilla Market Forecast and Analysis
7. Asia Pacific Tortilla Market Analysis - By Product Type
7.1 Overview
7.2 Asia Pacific Tortilla Market Breakdown, By Product Type, 2018 & 2027
7.3 Tortilla Chips
7.3.1 Overview
7.3.2 Asia Pacific Tortilla chips Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Taco shells
7.4.1 Overview
7.4.2 Asia Pacific Tortilla Taco Shells Market Revenue Forecasts to 2027 (US$ Mn)
7.5 Tostadas
7.5.1 Overview
7.5.2 Asia Pacific Tostadas Market Revenue and Forecasts to 2027 (US$ Mn)
7.6 Flour Tortilla
7.6.1 Overview
7.6.2 Asia Pacific Flour Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.7 Corn Tortilla
7.7.1 Overview
7.7.2 Asia Pacific Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.8 Others
7.8.1 Overview
7.8.2 Asia Pacific Others Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
8. Asia Pacific Tortilla Market Analysis - By Nature
8.1 Overview
8.2 Asia Pacific Tortilla Market Breakdown, By Nature, 2018 & 2027
8.3 Conventional
8.3.1 Overview
8.3.2 Asia Pacific Conventional Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
8.4 Organic
8.4.1 Overview
8.4.2 Asia Pacific Organic Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9. Asia Pacific Tortilla Market Analysis - By Source
9.1 Overview
9.2 Asia Pacific Tortilla Market Breakdown, By Source, 2018 & 2027
9.3 Wheat
9.3.1 Overview
9.3.2 Asia Pacific Wheat Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9.4 Corn
9.4.1 Overview
9.4.2 Asia Pacific Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10. Asia Pacific Tortilla Market Analysis - By Distribution Channel
10.1 Overview
10.2 Asia Pacific Tortilla Market Breakdown, By Distribution channel, 2018 & 2027
10.3 Hypermarkets/Supermarkets
10.3.1 Overview
10.3.2 Asia Pacific Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Asia Pacific Tortilla Market in Convenience Store Revenue Forecasts to 2027 (US$ Mn)
10.5 Online
10.5.1 Overview
10.5.2 Asia Pacific Online Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
10.6 Food Service
10.6.1 Overview
10.6.2 Asia Pacific Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
11. Tortilla Market - Country Analysis
11.1 Overview
11.1.1 Asia Pacific Tortilla Market Breakdown, by Key Countries
11.1.1.1 Australia Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.1.1 Australia Tortilla Market Breakdown, by Nature
11.1.1.1.2 Australia Tortilla Market Breakdown, by Source
11.1.1.1.3 Australia Tortilla Market Breakdown, by Product Type
11.1.1.1.4 Australia Tortilla Market Breakdown, by Distribution Channel
11.1.1.2 China Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.2.1 China Tortilla Market Breakdown, by Nature
11.1.1.2.2 China Tortilla Market Breakdown, by Source
11.1.1.2.3 China Tortilla Market Breakdown, by Product Type
11.1.1.2.4 China Tortilla Market Breakdown, by Distribution Channel
11.1.1.3 India Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.3.1 India Tortilla Market Breakdown, by Nature
11.1.1.3.2 India Tortilla Market Breakdown, by Source
11.1.1.3.3 India Tortilla Market Breakdown, by Product Type
11.1.1.3.4 India Tortilla Market Breakdown, by Distribution Channel
11.1.1.4 Japan Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.4.1 Japan Tortilla Market Breakdown, by Nature
11.1.1.4.2 Japan Tortilla Market Breakdown, by Source
11.1.1.4.3 Japan Tortilla Market Breakdown, by Product Type
11.1.1.4.4 Japan Tortilla Market Breakdown, by Distribution Channel
11.1.1.5 Rest of Asia Pacific Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.5.1 Rest of APAC Tortilla Market Breakdown, by Nature
11.1.1.5.2 Rest of APAC Tortilla Market Breakdown, by Source
11.1.1.5.3 Rest of APAC Tortilla Market Breakdown, by Product Type
11.1.1.5.4 Rest of APAC Tortilla Market Breakdown, by Distribution Channel
12. COMPANY PROFILES
12.1 GRUMA, S.A.B. de C.V
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 PepsiCo Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Aranda’s Tortilla Company, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conagra Brands Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Glossary

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Gruma, S.A.B. de C.V
  • PepsiCo Inc.
  • Aranda’s Tortilla Company, Inc.
  • Conagra Brands Inc.