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Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity

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    Report

  • 103 Pages
  • March 2020
  • Region: Asia Pacific
  • GMD Research
  • ID: 5006435
Asia Pacific automotive AR and VR market will grow by 84.4% over 2020-2026 with a total addressable market cap of $34.93 billion driven by the rising need for AR and VR technology in automotive industry in the region.

Highlighted with 39 tables and 40 figures, this 103-page report “Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026.

In-depth qualitative analyses include identification and investigation of the following aspects:
  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country.

Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

Hardware
  • Sensors
  • Semiconductor Component
  • Displays and Projectors
  • Position Trackers
  • Cameras
  • Others

Software

Software Developer Kits
  • Cloud Services

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

Augmented Reality (AR) by Technology
  • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
  • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

Augmented Reality (AR) by Device
  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Handheld Device

Virtual Reality (VR) by Technology
  • Nonimmersive Technology
  • Semi-Immersive and Fully Immersive Technology

Virtual Reality (VR) by Device
  • Head-Mounted Display (HMD)
  • Gesture-Tracking Device
  • Projector & Display Wall

Based on Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
  • Manufacturing & Supply
  • Research & Development
  • Marketing & Sales
  • Aftermarket Service
  • Support Functions & Training
  • Other Applications

Based on Vehicle Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
  • Passenger Vehicles
  • Commercial Vehicles

Based on Driving Autonomy, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
  • Conventional Driving
  • Autonomous & Semi-autonomous Driving

Geographically, the following national/local markets are fully investigated:
  • Japan
  • China
  • South Korea
  • Australia
  • India
  • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)

For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Asia Pacific automotive AR and VR market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):
  • Bosch
  • Continental
  • DENSO
  • Garmin
  • General Motors (GM)
  • HARMAN International
  • HTC
  • Hyundai Motor Company
  • Jaguar
  • Mercedes-Benz
  • Microsoft
  • Nippon Seiki
  • NVIDIA
  • Panasonic
  • Unity
  • Visteon
  • Volkswagen

(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table of Contents

1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary
2 Market Overview and Dynamics
2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis
3 Segmentation of Asia Pacific Market by Component
3.1 Market Overview by Component
3.2 Hardware
3.3 Software
4 Segmentation of Asia Pacific Market by Technology
4.1 Market Overview by Technology
4.2 Augmented Reality (AR)
4.3 Virtual Reality (VR)
5 Segmentation of Asia Pacific Market by Application
5.1 Market Overview by Application
5.2 Manufacturing & Supply
5.3 Research & Development
5.4 Marketing & Sales
5.5 Aftermarket Service
5.6 Support Functions & Training
5.7 Other Applications
6 Segmentation of Asia Pacific Market by Vehicle Type
6.1 Market Overview by Vehicle Type
6.2 Passenger Vehicles
6.3 Commercial Vehicles
7 Segmentation of Asia Pacific Market by Driving Autonomy
7.1 Market Overview by Driving Autonomy
7.2 Conventional Driving
7.3 Autonomous & Semi-autonomous Driving
8 Asia-Pacific Market 2019-2026 by Country
8.1 Overview of Asia-Pacific Market
8.2 China
8.3 Japan
8.4 India
8.5 Australia
8.6 South Korea
8.7 Rest of APAC Region
9 Competitive Landscape
9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
  • Bosch
  • Continental
  • DENSO
  • Garmin
  • General Motors (GM)
  • HARMAN International
  • HTC
  • Hyundai Motor Company
  • Jaguar
  • Mercedes-Benz
  • Microsoft
  • Nippon Seiki
  • NVIDIA
  • Panasonic
  • Unity
  • Visteon
  • Volkswagen

10 Investing in Asia Pacific Market: Risk Assessment and Management
10.1 Risk Evaluation of Asia Pacific Market
10.2 Critical Success Factors (CSFs)
List of Tables:
Table 1. Snapshot of Asia Pacific Automotive AR and VR Market, 2019-2026
Table 2. Main Product Trends and Market Opportunities in Asia Pacific Automotive AR and VR Market
Table 3. Asia Pacific Automotive AR and VR Market by Component, 2015-2026, $ mn
Table 4. Asia Pacific Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn
Table 5. Asia Pacific Automotive AR and VR Market: Software by Type, 2015-2026, $ bn
Table 6. Asia Pacific Automotive AR and VR Market by Technology, 2015-2026, $ mn
Table 7. Asia Pacific Automotive AR Market by Technology, 2015-2026, $ mn
Table 8. Asia Pacific Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn
Table 9. Asia Pacific Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn
Table 10. Asia Pacific Automotive AR Market by Device Type, 2015-2026, $ mn
Table 11. Asia Pacific Automotive VR Market by Technology, 2015-2026, $ mn
Table 12. Asia Pacific Automotive VR Market by Device Type, 2015-2026, $ mn
Table 13. Asia Pacific Automotive AR and VR Market by Application, 2015-2026, $ mn
Table 14. Asia Pacific Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn
Table 15. Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn
Table 16. APAC Automotive AR & VR Market by Country, 2015-2026, $ mn
Table 17. China Augmented Reality Market by Technology, 2015-2026, $ mn
Table 18. China Automotive AR & VR Market by Application, 2015-2026, $ mn
Table 19. China Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn
Table 20. Japan Augmented Reality Market by Technology, 2015-2026, $ mn
Table 21. Japan Automotive AR & VR Market by Application, 2015-2026, $ mn
Table 22. Japan Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn
Table 23. India Augmented Reality Market by Technology, 2015-2026, $ mn
Table 24. India Automotive AR & VR Market by Application, 2015-2026, $ mn
Table 25. India Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn
Table 26. Australia Augmented Reality Market by Technology, 2015-2026, $ mn
Table 27. Australia Automotive AR & VR Market by Application, 2015-2026, $ mn
Table 28. Australia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn
Table 29. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn
Table 30. South Korea Automotive AR & VR Market by Application, 2015-2026, $ mn
Table 31. South Korea Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn
Table 32. Automotive AR & VR Market in Rest of APAC by Country, 2015-2026, $ mn
Table 33. Bosch: Company Snapshot
Table 34. Bosch: Business Segmentation
Table 35. Bosch: Product Portfolio
Table 36. Bosch: Revenue, 2016-2018, $ mn
Table 37. Bosch: Recent Developments
Table 38. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026
Table 39. Critical Success Factors and Key Takeaways
List of Figures:
Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026
Figure 4. Asia Pacific Automotive AR and VR Market, 2019-2026, $ mn
Figure 5. Primary Drivers and Impact Factors of Asia Pacific Automotive AR and VR Market
Figure 6. Primary Restraints and Impact Factors of Asia Pacific Automotive AR and VR Market
Figure 7. Porter’s Fiver Forces Analysis of Asia Pacific Automotive AR and VR Market
Figure 8. Breakdown of Asia Pacific Automotive AR and VR Market by Component, 2019-2026, % of Revenue
Figure 9. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)
Figure 10. Asia Pacific Automotive AR and VR Market: Hardware, 2015-2026, $ mn
Figure 11. Asia Pacific Automotive AR and VR Market: Software, 2015-2026, $ mn
Figure 12. Breakdown of Asia Pacific Automotive AR and VR Market by Technology, 2019-2026, % of Revenue
Figure 13. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)
Figure 14. Asia Pacific Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn
Figure 15. Asia Pacific Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn
Figure 16. Breakdown of Asia Pacific Automotive AR and VR Market by Application, 2019-2026, % of Revenue
Figure 17. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%)
Figure 18. Asia Pacific Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn
Figure 19. Asia Pacific Automotive AR and VR Market: Research & Development, 2015-2026, $ mn
Figure 20. Asia Pacific Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn
Figure 21. Asia Pacific Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn
Figure 22. Asia Pacific Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn
Figure 23. Asia Pacific Automotive AR and VR Market: Other Applications, 2015-2026, $ mn
Figure 24. Breakdown of Asia Pacific Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue
Figure 25. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%)
Figure 26. Asia Pacific Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn
Figure 27. Asia Pacific Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn
Figure 28. Breakdown of Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue
Figure 29. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%)
Figure 30. Asia Pacific Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn
Figure 31. Asia Pacific Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn
Figure 32. Breakdown of APAC Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue
Figure 33. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 34. Automotive AR & VR Market in China, 2015-2026, $ mn
Figure 35. Automotive AR & VR Market in Japan, 2015-2026, $ mn
Figure 36. Automotive AR & VR Market in India, 2015-2026, $ mn
Figure 37. Automotive AR & VR Market in Australia, 2015-2026, $ mn
Figure 38. Automotive AR & VR Market in South Korea, 2015-2026, $ mn
Figure 39. Automotive AR & VR Market in Rest of APAC, 2015-2026, $ mn
Figure 40. Growth Stage of Asia Pacific Automotive AR and VR Industry over the Forecast Period

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Bosch
  • Continental
  • DENSO
  • Garmin
  • General Motors (GM)
  • HARMAN International
  • HTC
  • Hyundai Motor Company
  • Jaguar
  • Mercedes-Benz
  • Microsoft
  • Nippon Seiki
  • NVIDIA
  • Panasonic
  • Unity
  • Visteon
  • Volkswagen

Methodology

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