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Global Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Region 2020-2026: Trend Forecast and Growth Opportunity

  • ID: 5006448
  • Report
  • March 2020
  • Region: Global
  • 161 pages
  • GMD Research

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FEATURED COMPANIES

  • Apple Inc.
  • Facebook Inc
  • Intellectsoft LLC
  • Microsoft Corp.
  • Popar Co Ltd
  • Total Immersion
Global augmented reality market is expected to grow by 48.8% annually in the forecast period and reach $231.34 billion by 2026.

Highlighted with 85 tables and 75 figures, this 161-page report “Global Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Region 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026.

In-depth qualitative analyses include identification and investigation of the following aspects:
  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Region.

Based on Component, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

Hardware
  • Sensors
  • Semiconductor Component
  • Displays and Projectors
  • Position Trackers
  • Cameras
  • Others
Software

Software Developer Kits
  • Cloud Services
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

Marker-based Augmented Reality
  • Passive Marker
  • Active Marker
Markerless Augmented Reality
  • Model based Tracking
  • Image based Processing
Based on Device, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Handheld Device
Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
  • Gaming
  • Entertainment & Media
  • Aerospace & Defense
  • Healthcare
  • Education
  • Automotive
  • Retail & Marketing
  • Other Verticals
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

Consumer

Enterprise
  • Large Enterprises
  • Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
  • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
  • Europe (Germany, UK, France, Italy, Russia, Spain, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania)
  • North America (U.S. and Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • RoW (Saudi Arabia, UAE, South Africa)
For each of the aforementioned regions and countries, market analysis and revenue data are available for 2015-2026. The breakdown of all regional markets by country and split of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global augmented reality market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):
  • Apple Inc.
  • Atheer, Inc.
  • Blippar Ltd.
  • Catchoom Technologies, S.L.
  • Facebook Inc
  • Google, LLC
  • HP Development Co., L.P.
  • Intellectsoft LLC
  • Lumus Ltd.
  • Magic Leap, Inc
  • Microsoft Corp.
  • Niantic Inc.
  • Optinvent S.A.
  • Popar Co Ltd
  • Qualcomm Technologies Inc.
  • Samsung Co Ltd.
  • Sony Corporation
  • Total Immersion
  • Universal mCloud Corp. (NGRAIN)
  • Vuzix Corp.
  • Wayray AG
  • Wikitude GmbH
  • Zugara, Inc.
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Apple Inc.
  • Facebook Inc
  • Intellectsoft LLC
  • Microsoft Corp.
  • Popar Co Ltd
  • Total Immersion
1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary

2 Market Overview and Dynamics
2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 Segmentation of Global Market by Component
3.1 Market Overview by Component
3.2 Hardware
3.3 Software

4 Segmentation of Global Market by Technology
4.1 Market Overview by Technology
4.2 Marker-based Augmented Reality
4.3 Markerless Augmented Reality

5 Segmentation of Global Market by Device
5.1 Market Overview by Device
5.2 Head-Mounted Display (HMD)
5.3 Head-Up Display (HUD)
5.4 Handheld Device

6 Segmentation of Global Market by Industry Vertical
6.1 Market Overview by Industry Vertical
6.2 Gaming
6.3 Entertainment & Media
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education
6.7 Automotive
6.8 Retail & Marketing
6.9 Other Verticals

7 Segmentation of Global Market by End User
7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise

8 Segmentation of Global Market by Region
8.1 Geographic Market Overview 2019-2026
8.2 North America Market 2019-2026 by Country
8.2.1 Overview of North America Market
8.2.2 U.S. Market
8.2.3 Canadian Market
8.3 European Market 2019-2026 by Country
8.3.1 Overview of European Market
8.3.2 UK
8.3.3 France
8.3.4 Germany
8.3.5 Spain
8.3.6 Italy
8.3.7 Russia
8.3.8 Rest of European Market
8.4 Asia-Pacific Market 2019-2026 by Country
8.4.1 Overview of Asia-Pacific Market
8.4.2 China
8.4.3 Japan
8.4.4 India
8.4.5 Australia
8.4.6 South Korea
8.4.7 Rest of APAC Region
8.5 Latin America Market 2019-2026 by Country
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Mexico
8.5.4 Rest of Latin America Market
8.6 Rest of World Market 2019-2026 by Country
8.6.1 UAE
8.6.2 Saudi Arabia
8.6.3 South Africa
8.6.4 Other National Markets

9 Competitive Landscape
9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
  • Apple Inc.
  • Atheer, Inc.
  • Blippar Ltd.
  • Catchoom Technologies, S.L.
  • Facebook Inc
  • Google, LLC
  • HP Development Co., L.P.
  • Intellectsoft LLC
  • Lumus Ltd.
  • Magic Leap, Inc
  • Microsoft Corp.
  • Niantic Inc.
  • Optinvent S.A.
  • Popar Co Ltd
  • Qualcomm Technologies Inc.
  • Samsung Co Ltd.
  • Sony Corporation
  • Total Immersion
  • Universal mCloud Corp. (NGRAIN)
  • Vuzix Corp.
  • Wayray AG
  • Wikitude GmbH
  • Zugara, Inc.
10 Investing in Global Market: Risk Assessment and Management
10.1 Risk Evaluation of Global Market
10.2 Critical Success Factors (CSFs)

List of Tables:
Table 1. Snapshot of Global Augmented Reality Market, 2019-2026
Table 2. Main Product Trends and Market Opportunities in Global Augmented Reality Market
Table 3. Global Augmented Reality Market by Component, 2015-2026, $ mn
Table 4. Global Augmented Reality Market: Hardware by Type, 2015-2026, $ mn
Table 5. Global Augmented Reality Market: Software by Type, 2015-2026, $ mn
Table 6. Global Augmented Reality Market by Technology, 2015-2026, $ mn
Table 7. Global Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ mn
Table 8. Global Augmented Reality Market: Markerless AR by Type, 2015-2026, $ mn
Table 9. Global Augmented Reality Market by Device, 2015-2026, $ mn
Table 10. Global Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 11. Global Augmented Reality Market by End User, 2015-2026, $ mn
Table 12. Global Augmented Reality Market: Enterprise by Size, 2015-2026, $ mn
Table 13. Global Augmented Reality Market by Region, 2015-2026, $ mn
Table 14. Leading National Augmented Reality Market, 2019 and 2026, $ mn
Table 15. North America Augmented Reality Market by Country, 2015-2026, $ mn
Table 16. U.S. Augmented Reality Market by Technology, 2015-2026, $ mn
Table 17. U.S. Augmented Reality Market by Device, 2015-2026, $ mn
Table 18. U.S. Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 19. Canada Augmented Reality Market by Technology, 2015-2026, $ mn
Table 20. Canada Augmented Reality Market by Device, 2015-2026, $ mn
Table 21. Canada Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 22. Europe Augmented Reality Market by Country, 2015-2026, $ mn
Table 23. UK Augmented Reality Market by Technology, 2015-2026, $ mn
Table 24. UK Augmented Reality Market by Device, 2015-2026, $ mn
Table 25. UK Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 26. France Augmented Reality Market by Technology, 2015-2026, $ mn
Table 27. France Augmented Reality Market by Device, 2015-2026, $ mn
Table 28. France Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 29. Germany Augmented Reality Market by Technology, 2015-2026, $ mn
Table 30. Germany Augmented Reality Market by Device, 2015-2026, $ mn
Table 31. Germany Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 32. Spain Augmented Reality Market by Technology, 2015-2026, $ mn
Table 33. Spain Augmented Reality Market by Device, 2015-2026, $ mn
Table 34. Spain Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 35. Italy Augmented Reality Market by Technology, 2015-2026, $ mn
Table 36. Italy Augmented Reality Market by Device, 2015-2026, $ mn
Table 37. Italy Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 38. Russia Augmented Reality Market by Technology, 2015-2026, $ mn
Table 39. Russia Augmented Reality Market by Device, 2015-2026, $ mn
Table 40. Russia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 41. Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ mn
Table 42. APAC Augmented Reality Market by Country, 2015-2026, $ mn
Table 43. China Augmented Reality Market by Technology, 2015-2026, $ mn
Table 44. China Augmented Reality Market by Device, 2015-2026, $ mn
Table 45. China Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 46. Japan Augmented Reality Market by Technology, 2015-2026, $ mn
Table 47. Japan Augmented Reality Market by Device, 2015-2026, $ mn
Table 48. Japan Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 49. India Augmented Reality Market by Technology, 2015-2026, $ mn
Table 50. India Augmented Reality Market by Device, 2015-2026, $ mn
Table 51. India Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 52. Australia Augmented Reality Market by Technology, 2015-2026, $ mn
Table 53. Australia Augmented Reality Market by Device, 2015-2026, $ mn
Table 54. Australia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 55. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn
Table 56. South Korea Augmented Reality Market by Device, 2015-2026, $ mn
Table 57. South Korea Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 58. Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ mn
Table 59. Latin America Augmented Reality Market by Country, 2015-2026, $ mn
Table 60. Argentina Augmented Reality Market by Technology, 2015-2026, $ mn
Table 61. Argentina Augmented Reality Market by Device, 2015-2026, $ mn
Table 62. Argentina Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 63. Brazil Augmented Reality Market by Technology, 2015-2026, $ mn
Table 64. Brazil Augmented Reality Market by Device, 2015-2026, $ mn
Table 65. Brazil Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 66. Mexico Augmented Reality Market by Technology, 2015-2026, $ mn
Table 67. Mexico Augmented Reality Market by Device, 2015-2026, $ mn
Table 68. Mexico Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 69. RoW Augmented Reality Market by Country, 2015-2026, $ mn
Table 70. UAE Augmented Reality Market by Technology, 2015-2026, $ mn
Table 71. UAE Augmented Reality Market by Device, 2015-2026, $ mn
Table 72. UAE Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 73. Saudi Arabia Augmented Reality Market by Technology, 2015-2026, $ mn
Table 74. Saudi Arabia Augmented Reality Market by Device, 2015-2026, $ mn
Table 75. Saudi Arabia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 76. South Africa Augmented Reality Market by Technology, 2015-2026, $ mn
Table 77. South Africa Augmented Reality Market by Device, 2015-2026, $ mn
Table 78. South Africa Augmented Reality Market by Industry Vertical, 2015-2026, $ mn
Table 79. Apple Inc.: Company Snapshot
Table 80. Apple Inc.: Business Segmentation
Table 81. Apple Inc.: Product Portfolio
Table 82. Apple Inc.: Revenue, 2016-2018, $ mn
Table 83. Apple Inc.: Recent Developments
Table 84. Risk Evaluation for Investing in Global Market, 2019-2026
Table 85. Critical Success Factors and Key Takeaways

List of Figures:
Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026
Figure 4. Global Augmented Reality Market, 2015-2026, $ mn
Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality Market
Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality Market
Figure 7. Porter’s Fiver Forces Analysis of Global Augmented Reality Market
Figure 8. Breakdown of Global Augmented Reality Market by Component, 2019-2026, % of Revenue
Figure 9. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)
Figure 10. Global Augmented Reality Market: Hardware, 2015-2026, $ mn
Figure 11. Global Augmented Reality Market: Software, 2015-2026, $ mn
Figure 12. Breakdown of Global Augmented Reality Market by Technology, 2019-2026, % of Revenue
Figure 13. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)
Figure 14. Global Augmented Reality Market: Marker-based Augmented Reality, 2015-2026, $ mn
Figure 15. Global Augmented Reality Market: Markerless Augmented Reality, 2015-2026, $ mn
Figure 16. Breakdown of Global Augmented Reality Market by Device, 2019-2026, % of Revenue
Figure 17. Contribution to Global 2020-2026 Cumulative Revenue by Device, Value ($ mn) and Share (%)
Figure 18. Global Augmented Reality Market: Head-Mounted Display (HMD), 2015-2026, $ mn
Figure 19. Global Augmented Reality Market: Head-Up Display (HUD), 2015-2026, $ mn
Figure 20. Global Augmented Reality Market: Handheld Device, 2015-2026, $ mn
Figure 21. Breakdown of Global Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue
Figure 22. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%)
Figure 23. Global Augmented Reality Market: Gaming, 2015-2026, $ mn
Figure 24. Global Augmented Reality Market: Entertainment & Media, 2015-2026, $ mn
Figure 25. Global Augmented Reality Market: Aerospace & Defense, 2015-2026, $ mn
Figure 26. Global Augmented Reality Market: Healthcare, 2015-2026, $ mn
Figure 27. Global Augmented Reality Market: Education, 2015-2026, $ mn
Figure 28. Global Augmented Reality Market: Automotive, 2015-2026, $ mn
Figure 29. Global Augmented Reality Market: Retail & Marketing, 2015-2026, $ mn
Figure 30. Global Augmented Reality Market: Other Verticals, 2015-2026, $ mn
Figure 31. Breakdown of Global Augmented Reality Market by End User, 2019-2026, % of Revenue
Figure 32. Contribution to Global 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%)
Figure 33. Global Augmented Reality Market: Consumer, 2015-2026, $ mn
Figure 34. Global Augmented Reality Market: Enterprise, 2015-2026, $ mn
Figure 35. Global Market Snapshot by Region
Figure 36. Geographic Spread of Worldwide Augmented Reality Market, 2019-2026, % of Revenue
Figure 37. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%)
Figure 38. North American Augmented Reality Market, 2015-2026, $ mn
Figure 39. Breakdown of North America Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 40. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 41. U.S. Augmented Reality Market, 2015-2026, $ mn
Figure 42. Canada Augmented Reality Market, 2015-2026, $ mn
Figure 43. European Augmented Reality Market, 2015-2026, $ mn
Figure 44. Breakdown of European Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 45. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 46. Augmented Reality Market in UK, 2015-2026, $ mn
Figure 47. Augmented Reality Market in France, 2015-2026, $ mn
Figure 48. Augmented Reality Market in Germany, 2015-2026, $ mn
Figure 49. Augmented Reality Market in Spain, 2015-2026, $ mn
Figure 50. Augmented Reality Market in Italy, 2015-2026, $ mn
Figure 51. Augmented Reality Market in Russia, 2015-2026, $ mn
Figure 52. Augmented Reality Market in Rest of Europe, 2015-2026, $ mn
Figure 53. Asia-Pacific Augmented Reality Market, 2015-2026, $ mn
Figure 54. Breakdown of APAC Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 55. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 56. Augmented Reality Market in China, 2015-2026, $ mn
Figure 57. Augmented Reality Market in Japan, 2015-2026, $ mn
Figure 58. Augmented Reality Market in India, 2015-2026, $ mn
Figure 59. Augmented Reality Market in Australia, 2015-2026, $ mn
Figure 60. Augmented Reality Market in South Korea, 2015-2026, $ mn
Figure 61. Augmented Reality Market in Rest of APAC, 2015-2026, $ mn
Figure 62. Latin America Augmented Reality Market, 2015-2026, $ mn
Figure 63. Breakdown of Latin America Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 64. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 65. Augmented Reality Market in Argentina, 2015-2026, $ mn
Figure 66. Augmented Reality Market in Brazil, 2015-2026, $ mn
Figure 67. Augmented Reality Market in Mexico, 2015-2026, $ mn
Figure 68. Augmented Reality Market in Rest of Latin America, 2015-2026, $ mn
Figure 69. Augmented Reality Market in Rest of the World (RoW), 2015-2026, $ mn
Figure 70. Breakdown of RoW Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 71. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 72. Augmented Reality Market in UAE, 2015-2026, $ mn
Figure 73. Augmented Reality Market in Saudi Arabia, 2015-2026, $ mn
Figure 74. Augmented Reality Market in South Africa, 2015-2026, $ mn
Figure 75. Growth Stage of Global Augmented Reality Industry over the Forecast Period
Note: Product cover images may vary from those shown
  • Apple Inc.
  • Atheer, Inc.
  • Blippar Ltd.
  • Catchoom Technologies, S.L.
  • Facebook Inc
  • Google, LLC
  • HP Development Co., L.P.
  • Intellectsoft LLC
  • Lumus Ltd.
  • Magic Leap, Inc
  • Microsoft Corp.
  • Niantic Inc.
  • Optinvent S.A.
  • Popar Co Ltd
  • Qualcomm Technologies Inc.
  • Samsung Co Ltd.
  • Sony Corporation
  • Total Immersion
  • Universal mCloud Corp. (NGRAIN)
  • Vuzix Corp.
  • Wayray AG
  • Wikitude GmbH
  • Zugara, Inc.
Note: Product cover images may vary from those shown

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