Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). North America XR market is expected to grow by 42.5% annually in the forecast period and reach $132.39 billion by 2026.
Highlighted with 70 tables and 62 figures, this 161-page report “North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026.
In-depth qualitative analyses include identification and investigation of the following aspects:
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
Augmented Reality (AR)
Virtual Reality (VR)
Mixed Reality (MR)
Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
Hardware
Software
Content Creation
Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Augmented Reality Devices
Virtual Reality Devices
Mixed Reality Devices
Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Geographically, the following listed national markets are fully investigated:
For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
(Please Note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Highlighted with 70 tables and 62 figures, this 161-page report “North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026.
In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
Augmented Reality (AR)
- Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
- Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
- Nonimmersive Technology
- Semi-Immersive and Fully Immersive Technology
Mixed Reality (MR)
Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
Hardware
- Sensors
- Semiconductor Component
- Displays and Projectors
- Position Trackers
- Cameras
- Others
Software
- Software Developer Kits
- Cloud Services
Content Creation
Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Augmented Reality Devices
- Head-Mounted Display (HMD)
- Head-Up Display (HUD)
- Handheld Device
Virtual Reality Devices
- Head-Mounted Display (HMD)
- Gesture-Tracking Device
- Projector & Display Wall
Mixed Reality Devices
- Wireless Head Mounted Display
- Wired Head Mounted Display
Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
- Gaming
- Entertainment & Media
- Aerospace & Defense
- Healthcare
- Education
- Manufacturing
- Retail
- Others
Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
- Consumer
- Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)
Geographically, the following listed national markets are fully investigated:
- U.S.
- Canada
- Mexico
For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
- Acer Inc.
- Augmedix
- Aurasma
- Blippar.com Limited
- Catchoom
- DAQR
- Dell Technologies Inc.
- EON. Reality Inc.
- HP Development Company LP
- HTC Corporation
- Koninklijke Philips N.V.
- MAGIC LEAP, INC.
- Medical Realities
- Metaio
- Microsoft
- Niantic, Inc.
- Nintendo Co., Ltd.
- Psious
- Samsung
- Seiko Epson
- Sony
- Total Immersion
- Vuzix Corporation
- Wikitude GMBH
- Zappar
(Please Note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction
2 Market Overview and Qualitative Analysis
3 Segmentation of North America Market by Technology
4 Segmentation of North America Market by Component
5 Segmentation of North America Market by Device Type
6 Segmentation of North America Market by Industry Vertical
7 Segmentation of North America Market by End-user
8 North America Market 2015-2026 by Country
9 Competitive Landscape
10 Investing in North America Market: Risk Assessment and Management
List of Tables:
List of Figures:
Companies Mentioned
A selection of companies mentioned in this report includes:
- Acer Inc.
- Augmedix
- Aurasma
- Blippar.com Limited
- Catchoom
- DAQR
- Dell Technologies Inc.
- EON. Reality Inc.
- HP Development Company LP
- HTC Corporation
- Koninklijke Philips N.V.
- MAGIC LEAP, INC.
- Medical Realities
- Metaio
- Microsoft
- Niantic, Inc.
- Nintendo Co., Ltd.
- Psious
- Samsung
- Seiko Epson
- Sony
- Total Immersion
- Vuzix Corporation
- Wikitude GMBH
- Zappar
Methodology
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