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Portugal: Clothing & Footwear - Market Shares, Summary & Forecasts to 2023

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  • 48 Pages
  • January 2020
  • Region: Portugal
  • GlobalData
  • ID: 5006486
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Portugal: Clothing & Footwear - Market Shares, Summary & Forecasts to 2023


Portugal: Clothing & Footwear - Market Shares Summary Forecasts to 2023, provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal clothing and footwear industry

Clothing & footwear sales in the country grew 2.8% in 2019 to reach €8.0 billion and the sector is expected to reach €9.0 billion by 2023, growing at a CAGR of 3.0%. Growth in the sector is driven by fast fashion trend and retailers such as Zara, H&M and Primark
What else does this report offer?
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in clothing and footwear category group with their product proposition analysis and market positioning in 2018 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in clothing and footwear sector
  • Qualitative and quantitative insights of changing retail dynamics in clothing and footwear sector

  • Increasing consumer confidence post economic recovery to propel growth
  • International young fashion brands support five year outlook
  • Athleisure trend supports sales of branded sports footwear
  • Increasing online penetration hinders specialists’ share
  • Heavy discounts and promotional campaigns drive online growth
  • Inditex dominates top 10 in Portugal
  • Massimo Dutti justifies premium prices through product fit, quality and store experience

Reasons to buy:
  • Gain a comprehensive knowledge on clothing and footwear sector in the Portugal retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in clothing and footwear category to identify the best opportunities to exploit
  • Understand the fastest growing categories in the market
  • Analysis of key international and domestic players operating in the clothing and footwear market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the clothing and footwear market

Table of Contents

Key Findings
The State of the Nation
The State of Retail
Clothing & footwear

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Zara
  • Sports Zone
  • Massimo Dutti
  • Bershka
  • H&M
  • Primark
  • Pull&Bear
  • Ecco