New technologies are creating massive upheaval, with companies embarking on digital transformations in order to maintain relevancy. In order to better understand how companies are responding to this epochal shift, analysts conducted a Digital Consumer Voice of the Industry Survey of 840 industry professionals globally in November 2019. The survey asks industry professionals what technologies they see being important and for what particular use case today and in the future.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Introduction
- Navigating the Digital Transformation
- Planned Investment in Technologies
- Spotlights on Five Key Technologies
- What to Expect from New Tech
- About Voice of the Industry