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Mobile Marketing - Global Market Outlook (2018-2027)

  • ID: 5008345
  • Report
  • February 2020
  • Region: Global
  • 180 pages
  • Stratistics Market Research Consulting Pvt Ltd
10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

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FEATURED COMPANIES

  • Acoustic
  • Airship
  • FollowAnalytics
  • Localytics
  • Oracle
  • Salesforce
  • MORE
The Global Mobile Marketing Market accounted for $8.83 billion in 2018 and is expected to reach $48.71 billion by 2027 growing at a CAGR of 20.9% during the forecast period. Increased popularity of mobile web and applications, robust internet penetration in developing countries, and growth of social media and advertising are the factors driving market growth. However, security concerns for confidential information may hinder market growth.

Mobile marketing is a multi-channel digital marketing scheme aimed at reaching a particular type of audience on their smartphones, tablets, or any other associated devices through websites, E-mail, messages, social media, or mobile applications for product news and promotions.

By component, the services segment is likely to have a huge demand during the forecast period due to the integration of various marketing applications. Services help organizations in making successful customer relationships by constantly supporting them through their business term. They also promote organizations by enhancing marketing project implementation and streamlining marketing operations. Based on geography, North America is going to have a lucrative growth during the forecast period due to the fast acceptance of mobile marketing platform and services among enterprises in this region. A considerable number of mobile marketing platform vendors, including the giant players, have their presence in this region.

Some of the key players profiled in the Mobile Marketing Market include Oracle, SAP, Airship, FollowAnalytics, Adobe, Swrve, Marketo, Imimobile, Acoustic, Salesforce, Xtremepush, Localytics, Vibes, Braze, and Pyze.

Organization Sizes Covered:
  • Large Enterprises
  • Small and Medium-Sized Enterprises
Components Covered:
  • Services
  • Platform
Solutions Covered:
  • Mobile E-mails
  • Mobile Web
  • Bluetooth Mobile Marketing
  • Push Notifications
  • Short Message Service (SMS)
  • Quick Response Code
  • Mobile Banner Advertisements
  • Location-based Marketing
  • In-app Messages
  • Multimedia Messaging Service (MMS)
  • Interactive voice response (IVR)
Distribution Channels Covered:
  • Affiliate Marketing
  • Content Marketing
  • Omni-channel Marketing
  • Online Public Relations
  • Social Media Marketing
End Users Covered:
  • Energy and Utilities
  • Banking, Financial Services, and Insurance
  • Media and Entertainment
  • Travel and Logistics
  • Telecom and IT
  • Education
  • Government
  • Retail and eCommerce
  • Healthcare
  • Automotive
Regions Covered:

North America
  • US
  • Canada
  • Mexico
Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa
What the report offers:
  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements
Free Customization Offerings:

Purchasers of this report will be entitled to receive one of the following free customization options:

1. Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
2. Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
3. Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

This report will be delivered within 2 business days.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Acoustic
  • Airship
  • FollowAnalytics
  • Localytics
  • Oracle
  • Salesforce
  • MORE
1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mobile Marketing Market, By Organization Size
5.1 Introduction
5.2 Large Enterprises
5.3 Small and Medium-Sized Enterprises

6 Global Mobile Marketing Market, By Component
6.1 Introduction
6.2 Services
6.3 Platform

7 Global Mobile Marketing Market, By Solution
7.1 Introduction
7.2 Mobile E-mails
7.3 Mobile Web
7.4 Bluetooth Mobile Marketing
7.5 Push Notifications
7.6 Short Message Service (SMS)
7.7 Quick Response Code
7.8 Mobile Banner Advertisements
7.9 Location-based Marketing
7.10 In-app Messages
7.11 Multimedia Messaging Service (MMS)
7.12 Interactive voice response (IVR)

8 Global Mobile Marketing Market, By Distribution Channel
8.1 Introduction
8.2 Affiliate Marketing
8.3 Content Marketing
8.4 Omni-channel Marketing
8.5 Online Public Relations
8.6 Social Media Marketing

9 Global Mobile Marketing Market, By End User
9.1 Introduction
9.2 Energy and Utilities
9.3 Banking, Financial Services, and Insurance
9.4 Media and Entertainment
9.5 Travel and Logistics
9.6 Telecom and IT
9.7 Education
9.8 Government
9.9 Retail and eCommerce
9.10 Healthcare
9.11 Automotive

10 Global Mobile Marketing Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Oracle
12.2 SAP
12.3 Airship
12.4 FollowAnalytics
12.5 Adobe
12.6 Swrve
12.7 Marketo
12.8 Imimobile
12.9 Acoustic
12.10 Salesforce
12.11 Xtremepush
12.12 Localytics
12.13 Vibes
12.14 Braze
12.15 Pyze

List of Tables
Table 1 Global Mobile Marketing Market Outlook, By Region (2017-2027) ($MN)
Table 2 Global Mobile Marketing Market Outlook, By Organization Size (2017-2027) ($MN)
Table 3 Global Mobile Marketing Market Outlook, By Large Enterprises (2017-2027) ($MN)
Table 4 Global Mobile Marketing Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
Table 5 Global Mobile Marketing Market Outlook, By Component (2017-2027) ($MN)
Table 6 Global Mobile Marketing Market Outlook, By Services (2017-2027) ($MN)
Table 7 Global Mobile Marketing Market Outlook, By Platform (2017-2027) ($MN)
Table 8 Global Mobile Marketing Market Outlook, By Solution (2017-2027) ($MN)
Table 9 Global Mobile Marketing Market Outlook, By Mobile E-mails (2017-2027) ($MN)
Table 10 Global Mobile Marketing Market Outlook, By Mobile Web (2017-2027) ($MN)
Table 11 Global Mobile Marketing Market Outlook, By Bluetooth Mobile Marketing (2017-2027) ($MN)
Table 12 Global Mobile Marketing Market Outlook, By Push Notifications (2017-2027) ($MN)
Table 13 Global Mobile Marketing Market Outlook, By Short Message Service (SMS) (2017-2027) ($MN)
Table 14 Global Mobile Marketing Market Outlook, By Quick Response Code (2017-2027) ($MN)
Table 15 Global Mobile Marketing Market Outlook, By Mobile Banner Advertisements (2017-2027) ($MN)
Table 16 Global Mobile Marketing Market Outlook, By Location-based Marketing (2017-2027) ($MN)
Table 17 Global Mobile Marketing Market Outlook, By In-app Messages (2017-2027) ($MN)
Table 18 Global Mobile Marketing Market Outlook, By Multimedia Messaging Service (MMS) (2017-2027) ($MN)
Table 19 Global Mobile Marketing Market Outlook, By Interactive voice response (IVR) (2017-2027) ($MN)
Table 20 Global Mobile Marketing Market Outlook, By Distribution Channel (2017-2027) ($MN)
Table 21 Global Mobile Marketing Market Outlook, By Affiliate Marketing (2017-2027) ($MN)
Table 22 Global Mobile Marketing Market Outlook, By Content Marketing (2017-2027) ($MN)
Table 23 Global Mobile Marketing Market Outlook, By Omni-channel Marketing (2017-2027) ($MN)
Table 24 Global Mobile Marketing Market Outlook, By Online Public Relations (2017-2027) ($MN)
Table 25 Global Mobile Marketing Market Outlook, By Social Media Marketing (2017-2027) ($MN)
Table 26 Global Mobile Marketing Market Outlook, By End User (2017-2027) ($MN)
Table 27 Global Mobile Marketing Market Outlook, By Energy and Utilities (2017-2027) ($MN)
Table 28 Global Mobile Marketing Market Outlook, By Banking, Financial Services, and Insurance (2017-2027) ($MN)
Table 29 Global Mobile Marketing Market Outlook, By Media and Entertainment (2017-2027) ($MN)
Table 30 Global Mobile Marketing Market Outlook, By Travel and Logistics (2017-2027) ($MN)
Table 31 Global Mobile Marketing Market Outlook, By Telecom and IT (2017-2027) ($MN)
Table 32 Global Mobile Marketing Market Outlook, By Education (2017-2027) ($MN)
Table 33 Global Mobile Marketing Market Outlook, By Government (2017-2027) ($MN)
Table 34 Global Mobile Marketing Market Outlook, By Retail and eCommerce (2017-2027) ($MN)
Table 35 Global Mobile Marketing Market Outlook, By Healthcare (2017-2027) ($MN)
Table 36 Global Mobile Marketing Market Outlook, By Automotive (2017-2027) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
Note: Product cover images may vary from those shown
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  • Oracle
  • SAP
  • Airship
  • FollowAnalytics
  • Adobe
  • Swrve
  • Marketo
  • Imimobile
  • Acoustic
  • Salesforce
  • Xtremepush
  • Localytics
  • Vibes
  • Braze
  • Pyze
Note: Product cover images may vary from those shown
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