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Autonomous Checkout: Brick-and-Mortar Retail Goes Full Digital

  • ID: 5011292
  • Report
  • April 2020
  • Region: United States
  • 18 Pages
  • Mercator Advisory Group
Autonomous Checkout Finds Its Market Despite the COVID-19 Crisis


  • Ahold Delhaize
  • Albert Heijn
  • Carrefour
  • Grabango
  • Loop Neighborhood
  • Trigo

This research report discusses why cashierless stores will expand even after the novel coronavirus subsides.

U.S. consumers continue to seek convenience and immediacy in their daily shopping habits, whether in person or online. Self-service shopping strikes a chord with consumers especially in convenience stores and small grocery venues. Mobile scan and pay apps or hands-free, autonomous point-of-sale (POS) checkout systems are becoming more available across the retail landscape. A new research report, Autonomous Checkouts: Brick-and-Mortar Retail Goes Full Digital, provides analysis and insight on the current state of autonomous POS checkout systems, supported by results from primary survey data on consumer behavior in the United States.

“Amazon Go has achieved a proof of concept for autonomous checkout since its start in January 2018. Now other systems developers are entering the market anticipating growing acceptance of auto checkout by both merchants and consumers. Rising store labor and overhead costs, and now consumers’ changing shopping habits driven by the COVID-19 pandemic, can position autonomous checkout on a rising path to higher market presence,” commented Raymond Pucci, Director, Merchant Services, the author of this report.

Highlights of this research report include:

  • The publisher's definition of autonomous store checkout, which explain the elements that distinguish it from self-checkout
  • U.S. consumer behavior and the mobile payment experience
  • Expansion of autonomous checkout developers beyond Amazon Go
  • Strategic checklist for merchants considering autonomous checkout
  • Future direction of autonomous checkout systems
Note: Product cover images may vary from those shown


  • Ahold Delhaize
  • Albert Heijn
  • Carrefour
  • Grabango
  • Loop Neighborhood
  • Trigo

1. Executive Summary  

2. Introduction  

3. Are Consumers Ready? Evidence from the Mobile Payments Experience  

4. Auto Checkout Technology Comes to Market

  • It’s About the Lines  
  • One Experience, or Many  

5. The Emerging Developer Marketplace  

  • Developers Take Ownership  
  • From the Outside, a Lot in Common, but on the Inside?  

6. Is There a Winning Business Case for Autonomous Checkout?  

7. Strategic Questions for Merchants  

8. Conclusions and Implications  

9. References  

  • Related Research
  • Endnotes  

Figures and Tables
Figure 1: Definition of autonomous checkout  
Figure 2: Mobile payments in-store are motivated by convenience and speed, as auto checkout will be  
Figure 3: Use of retailer smartphone apps in-store has increased in the US These apps have features that characterize auto checkout as well  
Figure 4: Short checkout lines and, surprisingly, cash acceptance, are among the in-store experiences that US shoppers rank in the top 10  
Figure 5: Preference to pay with cards is strongest at supermarkets and big box retailers, while C-stores have many devoted cash users  
Figure 6: Waiting in line and paying consume 30% of an average transaction at a convenience store  
Figure 7: Customer experience functions of autonomous checkout  

Table 1: Profile of leading autonomous platform developers

Note: Product cover images may vary from those shown


  • Ahold Delhaize
  • AiFi
  • Albert Heijn
  • Amazon
  • Carrefour
  • Giant Eagle
  • Grabango
  • Lojas Americanas
  • Loop Neighborhood
  • Standard Cognition
  • Trigo
  • Valora
  • Zabka
  • Zippin
Note: Product cover images may vary from those shown