Europe Beta-Glucan Market - Growth, Trends and Forecasts (2020 - 2025)

Europe Beta Glucan Market is projected to grow at a CAGR of 5.35% during the forecast period.

Food and beverage companies are continuously looking for nutraceutical ingredients that have not only documented health benefits, but also better industrial applications to food products.

Beta-glucan has many potential applications in the food and beverage industry due to widespread awareness and demand for functional food and beverages. The different sources of beta-glucan, including yeast and oats, have potential applications, such as food thickeners, fat replacers, or as a source of dietary fiber.

Key Market Trends

Increased Demand for Healthcare and Dietary Supplements

In the healthcare industry, beta-glucans are used for improving immune response and are used as oral medicines or injections for treating a range of medical diseases and disorders including high cholesterol, Crohn’s disease, diabetes, cancer, and high blood pressure. Moreover, increasing number of research studies have been carried out using beta-glucans to treat a range of chronic inflammatory skin diseases and other health conditions. Consumers following a healthy and active lifestyle are opting for dietary supplements to increase vitality, physical endurance, and boost their metabolism rate. This demand has led to food companies use beta-glucan to create solutions that improve overall health of consumers. Ingredient manufacturers are focusing on offering compounds that can improve health of consumers due to widespread awareness and higher demand for dietary supplements, including sports nutrition products.

Germany Holds a Major Share in the Market

The rising birth rate (~4% in 2018) over the last few years has created a demand for fortified infant nutrition products. According to Statistisches Bundesamt, there was around 4.58 million population under five years of age in 2017, which was about 6% of the overall population in Germany. Though Germany is largest barley producer after Russia, key players operating in Germany are focusing on other sources, specifically on yeast, algae for beta-glucan extraction, as the major part of barley produced in Germany is used for malting or animal feeding. In Germany, cardiovascular diseases are the most common cause of death, accounting for 40% of all deaths followed by cancer, which accounts for 25% of all death cases. This factor is driving the application of beta-glucan in dietary supplement segment.

Competitive Landscape

Europe beta-glucan market is fragmented owing to the presence of both major as well as local players. The key strategies adopted by the major players are product innovation, mergers and acquisitions, partnership and expansion to meet the demand of growing consumers. The key players in the market are Kerry Group, Givaudan, Tate & Lyle PLC, Koninklijke DSM N.V.

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