The Europe vitamin fortified and mineral enriched food and beverage market is anticipated to register a CAGR of 4.23%, during the forecast period, 2020–2025.
Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry, and because it reaches large numbers of consumers through retail.
Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns regarding health among consumers.
Key Market Trends
Growing Demand for Functional Food
The increasing consumers’ interest, and a better understanding of the immunity enhancing property of proper diet and food habits are some of the key factors driving the growth of the Europe vitamin fortified and mineral enriched food and beverage market. In many countries, strict regulations are imposed on advertisements and labelling of products. Functional food ingredients are not easily available in supermarkets and grocery stores, and often tend to be expensive. Many consumers are unaware of how these products can be incorporated into their daily dietary intake. These factors, collectively, are obstructing the growth of the market.
Increasing demand for breakfast cereals
Breakfast cereals holds a prominient market share owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals.
Competitive Landscape
The Europe vitamin fortified and mineral enriched food and beverage market is fragmented and competitive in nature having large number of domestic and multinational player competing for market share. Companies are focusing on new product launch with healthier ingredients/organic claim, along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.
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Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry, and because it reaches large numbers of consumers through retail.
Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns regarding health among consumers.
Key Market Trends
Growing Demand for Functional Food
The increasing consumers’ interest, and a better understanding of the immunity enhancing property of proper diet and food habits are some of the key factors driving the growth of the Europe vitamin fortified and mineral enriched food and beverage market. In many countries, strict regulations are imposed on advertisements and labelling of products. Functional food ingredients are not easily available in supermarkets and grocery stores, and often tend to be expensive. Many consumers are unaware of how these products can be incorporated into their daily dietary intake. These factors, collectively, are obstructing the growth of the market.
Increasing demand for breakfast cereals
Breakfast cereals holds a prominient market share owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals.
Competitive Landscape
The Europe vitamin fortified and mineral enriched food and beverage market is fragmented and competitive in nature having large number of domestic and multinational player competing for market share. Companies are focusing on new product launch with healthier ingredients/organic claim, along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
This product will be delivered within 2 business days.
Table of Contents
1 INTRODUCTION
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
Companies Mentioned
A selection of companies mentioned in this report includes:
- Abbott Laboratories
- Kellogg Company
- Nestle SA
- PepsiCo Inc.
- Amway Corporation
- The Coca-Cola Company
- The Hain Celestial Group Inc.
- Fulfil
Methodology
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