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Global Pasta And Noodles Market- Growth, Trend And Forecast (2020 - 2025)

  • ID: 5012464
  • Report
  • April 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence

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  • Barilla Holding S.p.A.
  • Ebro Foods, S.A.
  • ITC Limited
  • Mr Lees Noodles
  • Nestle S.A.
  • The Campbell Soup Company
  • MORE
The global pasta and noodles market is projected to grow at a CAGR ~4% during the forecast period (2020- 2025).

The global pasta and noodles market is being driven by a number of favourable factors. On account of hectic lifestyles, consumers are shifting towards RTD meals. Since pasta is a convenient and healthy product, the demand for pasta, particularly for products such as vermicelli, fusilli and macaroni, has been on a rise.

Pasta and noodles are staple food of few countries and are consumed on regular basis. Noodle is the staple food in many cultures such as Japan, Korea, and China. According to World Instant Noodles Association in 2018, the per capita consumption of noodles in Korea, Indonesia and India is 74.6, 53.9 and 53 servings respectively. The increasing consumption of noodles and past coupled with wide availability of these products in different flavors and packaging through robust distribution channel are strongly driving the market across the globe.

Key Market Trends

Increasing Demand For Gluten Free Pasta and Noodles

The United States is one of the most-developed markets for gluten-free products including gluten-free pasta and noodles. Apart from United States the other countries in different region possess consumers who have been lately shifting toward healthy eating. This trend has been assisting the sales of gluten-free products market in developing region. Thus, the manufacturers are expanding their product offering to meet the burgeoning demand for gluten free products and gain competitive advantage in the market. For instance: The Barilla group launched a range of gluten-free pasta in the United Arab Emirates in four varieties which includes spaghetti, penne rigate, fusilli, and tortiglioni. The United Arab Emirates is yet another country that has registered a significant change in consumers’ choice of food, particularly a high interest in gluten-free products.

Asia Pacific Emerges As The Fastest Growing Market

According to an article published by world instant noodles association, about 103.6 billion servings of instant noodles were eaten in 2018. The high consumption of instant noodles was led by 15 major countries, out of which 10 were Asian countries. Thus, the market studied has experienced phenomenal success since its inception, with the launch of customized flavor variants that suit regional taste preferences by many global manufacturers such as Nestle, Campbell and others. In terms of packaging, packet instant noodles and pasta is the most dominant category. Also, the cup/bowl instant noodles category and frozen pasta is expected to grow substantially due to enhanced convenience. In terms of size, single pack is a leading category. The retail players have also adopted bundling strategy to drive the sales of larger units of noodles and pasta. Such strategies have yielded promising results in the region.

Competitive Landscape

The global pasta and noodles market is a highly fragmented market and comprises of regional and international competitors. Companies compete on different factors, including product offerings, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, in order to gain competitive advantage in the market. Key players are now focusing on social media platform and online distribution channels for their online marketing and branding of their products to attract more customers. Major players focus extensively on providing consumers with innovative and exotic flavors as well as attractive packaging. The, sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the globe.instance:

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Barilla Holding S.p.A.
  • Ebro Foods, S.A.
  • ITC Limited
  • Mr Lees Noodles
  • Nestle S.A.
  • The Campbell Soup Company
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Form
5.1.1 Ambient/ Canned
5.1.2 Dried
5.1.3 Chilled/ Frozen
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle S.A.
6.4.2 The Campbell Soup Company
6.4.3 Unilever
6.4.4 Ebro Foods, S.A.
6.4.5 ITC Limited
6.4.6 Mr Lees Noodles
6.4.7 Nissin Food Products Co., Ltd
6.4.8 Barilla Holding S.p.A.


Note: Product cover images may vary from those shown


  • Nestle S.A.
  • The Campbell Soup Company
  • Unilever
  • Ebro Foods, S.A.
  • ITC Limited
  • Mr Lees Noodles
  • Nissin Food Products Co., Ltd
  • Barilla Holding S.p.A.
Note: Product cover images may vary from those shown