New Business Models and Market Entrants Require Complete IT Overhaul to Remain Competitive
The overall research objective is to measure the current use and future decision-making behavior toward information technology (IT) around the globe, specifically: Enterprise Mobility Management, Digital Commerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Cloud Communications, Analytics, Digital Marketing Solutions, Customer Experience Management, Cyber Security, Artificial Intelligence, Internet of Things, Blockchain (DLT), and Enterprise Information Management.
The research aims to:
- Understand the IT-related challenges organizations face today
- Monitor the status of digital transformation
- Assess the current and future use of business communications technologies
- Evaluate factors that drive investments in communications technologies
- Gauge IT and communications trends
- Appraise available IT budgets
- Measure perceptions by CEO versus CIO
- Discover opportunities in different regions and business sizes
One of the largest pain points in the financial services industry is the continued need to serve customers with personalized and intelligent sales, marketing, advice, and service. Eliminating silos and creating a collaborative environment is essential to delivering consistent, efficient, and seamless customer service as well as improving brand loyalty. The latter is crucial for continued success in this increasingly competitive environment. In the near future, this battleground of banking will be its greatest opportunity as well as risk.
Research Benefits
- Identify key business objectives and challenges in this industry
- Discover IT investment opportunities to address these objectives and challenges; find technologies that have been proven to reduce costs and generate revenue
- Benchmark with competition and other industry leaders
- Learn new ways to improve customer experience
- Determine successful strategies to develop and retain a best-in-class workforce
- Facilitate your digital transformation journey
