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Impact of COVID 19 on the Hygiene Industry

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  • March 2020
  • Region: Global
  • Orion Market Research Private Limited
  • ID: 5013569
The global hygiene product industry is related to the manufacturing of products that are used to maintain personal cleanliness and to safeguard one from the contagious diseases. The factors that were fueling the growth of the market before pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health globally. Additionally, factors such as recent trends in social media influence and advertisement also contributed significantly to the global hygiene product market growth.

However, with the outbreak of COVID-19 since January 2020, the demand for hygiene products has grown with an exemplary growth rate. The COVID-19 virus was novel and hence the government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soaps more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper and so on.

The global hygiene product industry is segmented based on product type into sanitizer, soap, and tissues. Out of which sanitizer segment and tissue are ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.

Effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific and Rest of the World. In the US people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.

Key companies getting affected in the market include 3M Co., Byotrol PLC, Essity AB, Fujian Heng Group Co., Ltd., Unilever PLC, and ITC Ltd., Johnson & Johnson, and Procter & Gamble Co/The. Hygiene product companies such as Procter & Gamble Co/The have experienced record sales of their hygiene product including sanitizers. The company also launched its new line of sanitizing products called Microban 24. However, the company has experienced some major setbacks in China. One of the major effects was on the company’s global supply chain that was affected by halted factory work in China. In addition to this most of the company’s suppliers are also not returned to work, which is affecting its production output.

Research Methodology

The research team recently published a report addressing the impact of COVID-19 on the global hygiene industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior and macro-economic factors. The report includes analysis of different regions and countries and the effect of COVID-19 on the hygiene industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

Financial reports of companies involved in the market
Whitepapers, research-papers, and news blogs
Company websites and their product catalog
Government Organizations Reports
The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

Comprehensive research methodology of the global hygiene product Industry.

This report also includes a detailed and extensive market overview with key analyst insights.

An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

Analysis of regional regulations and other government policies impacting the global hygiene product Industry.

Insights about market determinants that are stimulating the global hygiene product Industry.

Detailed and extensive market segments with regional distribution of forecasted revenues.

Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary
1.1. Research Methods and Tools
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Government support/bailout packages for the hygiene product industry
2.4. Supply & Demand Analysis
3. Industry Overview
3.1. Historical market growth estimation in hygiene product industry excluding COVID-19 pandemic effect
3.2. Deviations in the hygiene product industry growth rate due to COVID-19 pandemic
4. Segmentation
4.1. Sanitizer
4.2. Soap
4.3. Tissue
5. Impact of COVID-19 on major economies
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. Japan
5.3.3. India
5.3.4. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. 3M Co.
6.2. ByotrolPLC
6.3. Essity AB
6.4. Fujian Heng Group Co., Ltd.
6.5. Georgia-Pacific LLC
6.6. Henkel AG & Co. KGaA
6.7. Hindustan Unilever Ltd.PLC
6.8. ITC Ltd.
6.9. Johnson & Johnson Private Ltd.
6.10. Kimberly-Clark Corp.
6.11. Procter & Gamble Co/TheProcter& Gamble
6.12. Reckitt Benckiser Group PLC
6.13. The Clorox Co.ompany
6.14. The Scott Paper Co.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • 3M Co.
  • ByotrolPLC
  • Essity AB
  • Fujian Heng Group Co., Ltd.
  • Georgia-Pacific LLC
  • Henkel AG & Co. KGaA
  • Hindustan Unilever Ltd.PLC
  • ITC Ltd.
  • Johnson & Johnson Private Ltd.
  • Kimberly-Clark Corp.
  • Procter & Gamble Co/TheProcter& Gamble
  • Reckitt Benckiser Group PLC
  • The Clorox Co.ompany
  • The Scott Paper Co.