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Global Customer Data Platform Market Analysis & Trends - Industry Forecast to 2028

  • ID: 5017851
  • Report
  • March 2020
  • Region: Global
  • 132 pages
  • Accuray Research LLP
1 of 4

FEATURED COMPANIES

  • Adobe
  • Amperity
  • Bluevenn
  • Celebrus (D4t4 Solutions)
  • Ignitionone
  • Microsoft
  • MORE
The Global Customer Data Platform Market is poised to grow strong during the forecast period 2018 to 2028. Some of the prominent trends that the market is witnessing include increasing focus on development of real-time customer profiles, growing adoption of account-based marketing among enterprises and rising awareness regarding customer data platform among marketers.

Based on the type, the market is segregated into campaign, analytics and access.

By component, the market is bifurcated into services and solutions. The services segment is further classified into consulting services and support and maintenance services. The solutions segment is further divided into platform and software tools.

On the basis of the organization size, the market is segmented into large enterprises and small and medium-sized enterprises.

With respect to the deployment mode, the market is fragmented into on-premises and cloud.

On the contrary of the application, the market is segregated into security management, predictive analytics, personalized data recommendations, marketing data segmentation, customer engagement and retention, campaign management and other applications. The other applications segment is further divided into marketing automation, data monetization, data enrichment and customer analytics.

Based on the capability, the market is classified into real-time analytics, open access, identity management and audience management.

The end user, market is segmented into travel and hospitality, telecom and information technology (IT), retail and e-commerce, media and entertainment, healthcare & life sciences, energy & utilities, discrete manufacturing, banking, financial services, and insurance and other end users. The other end user segment is further fragmented into government, education, automobile and agriculture.

This industry report analyzes the market estimates and forecasts of all the given segments on global as well as regional levels presented in the research scope. The study provides historical market data for 2015, 2016 revenue estimations are presented for 2017 and forecasts from 2018 till 2028. The study focuses on market trends, leading players, supply chain trends, technological innovations, key developments, and future strategies. With comprehensive market assessment across the major geographies such as North America, Europe, Asia Pacific, Middle East, Latin America and Rest of the world the report is a valuable asset for the existing players, new entrants and the future investors.

The study presents detailed market analysis with inputs derived from industry professionals across the value chain. A special focus has been made on 23 countries such as U.S., Canada, Mexico, U.K., Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, South Africa, etc. The market data is gathered from extensive primary interviews and secondary research. The market size is calculated based on the revenue generated through sales from all the given segments and sub segments in the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

This report provides data tables, includes charts and graphs for visual analysis.

Regional Analysis:

North America
  • US
  • Canada
  • Mexico
Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe
Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • Rest of Asia Pacific
Middle East
  • Saudi Arabia
  • UAE
  • Rest of Middle East
Latin America
  • Argentina
  • Brazil
  • Rest of Latin America
Rest of the World
  • South Africa
  • Others
Report Highlights:
  • The report provides a detailed analysis on current and future market trends to identify the investment opportunities
  • Market forecasts till 2028, using estimated market values as the base numbers
  • Key market trends across the business segments, Regions and Countries
  • Key developments and strategies observed in the market
  • Market Dynamics such as Drivers, Restraints, Opportunities and other trends
  • In-depth company profiles of key players and upcoming prominent players
  • Growth prospects among the emerging nations through 2028
  • Market opportunities and recommendations for new investments
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Adobe
  • Amperity
  • Bluevenn
  • Celebrus (D4t4 Solutions)
  • Ignitionone
  • Microsoft
  • MORE
1 Market Outline
1.1 Research Methodology
1.1.1 Research Approach & Sources
1.2 Market Trends
1.3 Regulatory Factors
1.4 Application Analysis
1.5 End User Analysis
1.6 Strategic Benchmarking
1.7 Opportunity Analysis

2 Executive Summary

3 Market Overview
3.1 Current Trends
3.1.1 Increasing Focus on Development of Real-Time Customer Profiles
3.1.2 Growing Adoption of Account-Based Marketing among Enterprises
3.1.3 Rising Awareness regarding Customer Data Platform among Marketers
3.1.4 Growth Opportunities/Investment Opportunities
3.2 Drivers
3.3 Constraints
3.4 Industry Attractiveness
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of buyers
3.4.3 Threat of substitutes
3.4.4 Threat of new entrants
3.4.5 Competitive rivalry

4 Customer Data Platform Market, By Type
4.1 Campaign
  • DATA TABLE Campaign Market Forecast to 2028 (US$ MN)
4.2 Analytics
  • DATA TABLE Analytics Market Forecast to 2028 (US$ MN)
4.3 Access
  • DATA TABLE Access Market Forecast to 2028 (US$ MN)
5 Customer Data Platform Market, By Component
5.1 Services
  • DATA TABLE Services Market Forecast to 2028 (US$ MN)
5.1.1 Consulting Services
  • DATA TABLE Consulting Services Market Forecast to 2028 (US$ MN)
5.1.2 Support and Maintenance Services
  • DATA TABLE Support and Maintenance Services Market Forecast to 2028 (US$ MN)
5.2 Solutions
  • DATA TABLE Solutions Market Forecast to 2028 (US$ MN)
5.2.1 Platform
  • DATA TABLE Platform Market Forecast to 2028 (US$ MN)
5.2.2 Software Tools
  • DATA TABLE Software Tools Market Forecast to 2028 (US$ MN)
6 Customer Data Platform Market, By Organization Size
6.1 Large Enterprises
  • DATA TABLE Large Enterprises Market Forecast to 2028 (US$ MN)
6.2 Small and Medium-Sized Enterprises
  • DATA TABLE Small and Medium-Sized Enterprises Market Forecast to 2028 (US$ MN)
7 Customer Data Platform Market, By Deployment Mode
7.1 On-Premises
  • DATA TABLE On-Premises Market Forecast to 2028 (US$ MN)
7.2 Cloud
  • DATA TABLE Cloud Market Forecast to 2028 (US$ MN)
8 Customer Data Platform Market, By Application
8.1 Security Management
  • DATA TABLE Security Management Market Forecast to 2028 (US$ MN)
8.2 Predictive Analytics
  • DATA TABLE Predictive Analytics Market Forecast to 2028 (US$ MN)
8.3 Personalized Data Recommendations
  • DATA TABLE Personalized Data Recommendations Market Forecast to 2028 (US$ MN)
8.4 Marketing Data Segmentation
  • DATA TABLE Marketing Data Segmentation Market Forecast to 2028 (US$ MN)
8.5 Customer Engagement and Retention
  • DATA TABLE Customer Engagement and Retention Market Forecast to 2028 (US$ MN)
8.6 Campaign Management
  • DATA TABLE Campaign Management Market Forecast to 2028 (US$ MN)
8.7 Other Applications
  • DATA TABLE Other Applications Market Forecast to 2028 (US$ MN)
8.7.1 Marketing Automation
  • DATA TABLE Marketing Automation Market Forecast to 2028 (US$ MN)
8.7.2 Data Monetization
  • DATA TABLE Data Monetization Market Forecast to 2028 (US$ MN)
8.7.3 Data Enrichment
  • DATA TABLE Data Enrichment Market Forecast to 2028 (US$ MN)
8.7.4 Customer Analytics
  • DATA TABLE Customer Analytics Market Forecast to 2028 (US$ MN)
9 Customer Data Platform Market, By Capability
9.1 Real-Time Analytics
  • DATA TABLE Real-Time Analytics Market Forecast to 2028 (US$ MN)
9.2 Open Access
  • DATA TABLE Open Access Market Forecast to 2028 (US$ MN)
9.3 Identity Management
  • DATA TABLE Identity Management Market Forecast to 2028 (US$ MN)
9.4 Audience Management
  • DATA TABLE Audience Management Market Forecast to 2028 (US$ MN)
10 Customer Data Platform Market, By End User
10.1 Travel and Hospitality
  • DATA TABLE Travel and Hospitality Market Forecast to 2028 (US$ MN)
10.2 Telecom and Information Technology (IT)
  • DATA TABLE Telecom and Information Technology (IT) Market Forecast to 2028 (US$ MN)
10.3 Retail and E-Commerce
  • DATA TABLE Retail and E-Commerce Market Forecast to 2028 (US$ MN)
10.4 Media and Entertainment
  • DATA TABLE Media and Entertainment Market Forecast to 2028 (US$ MN)
10.5 Healthcare & Life Sciences
  • DATA TABLE Healthcare & Life Sciences Market Forecast to 2028 (US$ MN)
10.6 Energy & Utilities
  • DATA TABLE Energy & Utilities Market Forecast to 2028 (US$ MN)
10.7 Discrete Manufacturing
  • DATA TABLE Discrete Manufacturing Market Forecast to 2028 (US$ MN)
10.8 Banking, Financial Services, and Insurance
  • DATA TABLE Banking, Financial Services, and Insurance Market Forecast to 2028 (US$ MN)
10.9 Other End Users
  • DATA TABLE Other End Users Market Forecast to 2028 (US$ MN)
10.9.1 Government
  • DATA TABLE Government Market Forecast to 2028 (US$ MN)
10.9.2 Education
  • DATA TABLE Education Market Forecast to 2028 (US$ MN)
10.9.3 Automobile
  • DATA TABLE Automobile Market Forecast to 2028 (US$ MN)
10.9.4 Agriculture
  • DATA TABLE Agriculture Market Forecast to 2028 (US$ MN)
11 Customer Data Platform Market, By Geography
11.1 North America
  • DATA TABLE North America Market Forecast by Countries to 2028 (US$ MN)
11.1.1 US
11.1.2 Canada
11.1.3 Mexico
11.2 Europe
  • DATA TABLE Europe Market Forecast by Countries to 2028 (US$ MN)
11.2.1 Germany
11.2.2 U.K
11.2.3 Italy
11.2.4 France
11.2.5 Spain
11.2.6 Rest of Europe
11.3 Asia Pacific
  • DATA TABLE Asia Pacific Market Forecast by Countries to 2028 (US$ MN)
11.3.1 China
11.3.2 Japan
11.3.3 India
11.3.4 Australia
11.3.5 New Zealand
11.3.6 Rest of Asia Pacific
11.4 Middle East
  • DATA TABLE Middle East Market Forecast by Countries to 2028 (US$ MN)
11.4.1 Saudi Arabia
11.4.2 UAE
11.4.3 Rest of Middle East
11.5 Latin America
  • DATA TABLE Latin America Market Forecast by Countries to 2028 (US$ MN)
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Rest of Latin America
11.6 Rest of the World (RoW)
  • DATA TABLE Rest of the World (RoW) Market Forecast by Countries to 2028 (US$ MN)
11.6.1 South Africa
11.6.2 Others

12 Key Player Activities
12.1 Acquisitions & Mergers
12.2 Agreements, Partnerships, Collaborations and Joint Ventures
12.3 Product Launch & Expansions
12.4 Other Activities

13 Leading Companies
13.1 Amperity
13.2 Oracle
13.3 Zylotech
13.4 Blueconic
13.5 SAP
13.6 Bluevenn
13.7 Microsoft
13.8 Ignitionone
13.9 Tealium
13.10 Adobe
13.11 Agilone
13.12 Calibermind
13.13 SAS Institute
13.14 Celebrus (D4t4 Solutions)
13.15 Teradata
13.16 Dun & Bradstreet
13.17 Leadspace

List of Tables
Table 1 Global Customer Data Platform Market By Region, Market Forecast (2016-2028) (US $MN)
Table 2 Global Customer Data Platform Market By Type, Market Forecast (2016-2028) (US $MN)
Table 3 Global Customer Data Platform Market By Campaign, Market Forecast (2016-2028) (US $MN)
Table 4 Global Customer Data Platform Market By Analytics, Market Forecast (2016-2028) (US $MN)
Table 5 Global Customer Data Platform Market By Access, Market Forecast (2016-2028) (US $MN)
Table 6 Global Customer Data Platform Market By Component, Market Forecast (2016-2028) (US $MN)
Table 7 Global Customer Data Platform Market By Services, Market Forecast (2016-2028) (US $MN)
Table 8 Global Customer Data Platform Market By Consulting Services, Market Forecast (2016-2028) (US $MN)
Table 9 Global Customer Data Platform Market By Support and Maintenance Services, Market Forecast (2016-2028) (US $MN)
Table 10 Global Customer Data Platform Market By Solutions, Market Forecast (2016-2028) (US $MN)
Table 11 Global Customer Data Platform Market By Platform, Market Forecast (2016-2028) (US $MN)
Table 12 Global Customer Data Platform Market By Software Tools, Market Forecast (2016-2028) (US $MN)
Table 13 Global Customer Data Platform Market By Organization Size, Market Forecast (2016-2028) (US $MN)
Table 14 Global Customer Data Platform Market By Large Enterprises, Market Forecast (2016-2028) (US $MN)
Table 15 Global Customer Data Platform Market By Small and Medium-Sized Enterprises, Market Forecast (2016-2028) (US $MN)
Table 16 Global Customer Data Platform Market By Deployment Mode, Market Forecast (2016-2028) (US $MN)
Table 17 Global Customer Data Platform Market By On-Premises, Market Forecast (2016-2028) (US $MN)
Table 18 Global Customer Data Platform Market By Cloud, Market Forecast (2016-2028) (US $MN)
Table 19 Global Customer Data Platform Market By Application, Market Forecast (2016-2028) (US $MN)
Table 20 Global Customer Data Platform Market By Security Management, Market Forecast (2016-2028) (US $MN)
Table 21 Global Customer Data Platform Market By Predictive Analytics, Market Forecast (2016-2028) (US $MN)
Table 22 Global Customer Data Platform Market By Personalized Data Recommendations, Market Forecast (2016-2028) (US $MN)
Table 23 Global Customer Data Platform Market By Marketing Data Segmentation, Market Forecast (2016-2028) (US $MN)
Table 24 Global Customer Data Platform Market By Customer Engagement and Retention, Market Forecast (2016-2028) (US $MN)
Table 25 Global Customer Data Platform Market By Campaign Management, Market Forecast (2016-2028) (US $MN)
Table 26 Global Customer Data Platform Market By Other Applications, Market Forecast (2016-2028) (US $MN)
Table 27 Global Customer Data Platform Market By Marketing Automation, Market Forecast (2016-2028) (US $MN)
Table 28 Global Customer Data Platform Market By Data Monetization, Market Forecast (2016-2028) (US $MN)
Table 29 Global Customer Data Platform Market By Data Enrichment, Market Forecast (2016-2028) (US $MN)
Table 30 Global Customer Data Platform Market By Customer Analytics, Market Forecast (2016-2028) (US $MN)
Table 31 Global Customer Data Platform Market By Capability, Market Forecast (2016-2028) (US $MN)
Table 32 Global Customer Data Platform Market By Real-Time Analytics, Market Forecast (2016-2028) (US $MN)
Table 33 Global Customer Data Platform Market By Open Access, Market Forecast (2016-2028) (US $MN)
Table 34 Global Customer Data Platform Market By Identity Management, Market Forecast (2016-2028) (US $MN)
Table 35 Global Customer Data Platform Market By Audience Management, Market Forecast (2016-2028) (US $MN)
Table 36 Global Customer Data Platform Market By End User , Market Forecast (2016-2028) (US $MN)
Table 37 Global Customer Data Platform Market By Travel and Hospitality, Market Forecast (2016-2028) (US $MN)
Table 38 Global Customer Data Platform Market By Telecom and Information Technology (IT), Market Forecast (2016-2028) (US $MN)
Table 39 Global Customer Data Platform Market By Retail and E-Commerce, Market Forecast (2016-2028) (US $MN)
Table 40 Global Customer Data Platform Market By Media and Entertainment, Market Forecast (2016-2028) (US $MN)
Table 41 Global Customer Data Platform Market By Healthcare & Life Sciences, Market Forecast (2016-2028) (US $MN)
Table 42 Global Customer Data Platform Market By Energy & Utilities, Market Forecast (2016-2028) (US $MN)
Table 43 Global Customer Data Platform Market By Discrete Manufacturing, Market Forecast (2016-2028) (US $MN)
Table 44 Global Customer Data Platform Market By Banking, Financial Services, and Insurance, Market Forecast (2016-2028) (US $MN)
Table 45 Global Customer Data Platform Market By Other End Users, Market Forecast (2016-2028) (US $MN)
Table 46 Global Customer Data Platform Market By Government, Market Forecast (2016-2028) (US $MN)
Table 47 Global Customer Data Platform Market By Education, Market Forecast (2016-2028) (US $MN)
Table 48 Global Customer Data Platform Market By Automobile, Market Forecast (2016-2028) (US $MN)
Table 49 Global Customer Data Platform Market By Agriculture, Market Forecast (2016-2028) (US $MN)

NOTE: Tables for North America, Europe, Asia Pacific, Middle East, Latin America and Rest of the World are represented in the same manner above.
Note: Product cover images may vary from those shown
3 of 4
  • Amperity
  • Oracle
  • Zylotech
  • Blueconic
  • SAP
  • Bluevenn
  • Microsoft
  • Ignitionone
  • Tealium
  • Adobe
  • Agilone
  • Calibermind
  • SAS Institute
  • Celebrus (D4t4 Solutions)
  • Teradata
  • Dun & Bradstreet
  • Leadspace
Note: Product cover images may vary from those shown
4 of 4

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