In SnapShot 150 Telecoms Pricing considers 28 Loyalty Programmes around the world provided by the MNO. It identifies the main types of loyalty programme available. At the simplest, it includes points provided for mobile usage which can be redeemed against more mobile services or a mobile bill but most Loyalty Programmes are becoming more ambitious.
The other forms of loyalty programme include:
- Discounts are offered for selected partner goods or services (non-mobile)
- MNOs have introduced a VIP programme with extra benefits for high value users.
- Finally, MNOs are offering free goods or services to users as an extra benefit – with examples including Orange CineDay (France) with a 2 for 1 e use of ticket on Tuesdays.
What is a loyalty programme?
Loyalty programmes are offered as a way to attract and retain customers. These offer rewards, discounts or other special incentives and are designed as a reward for the brand. The programmes benefit companies not only by developing customer loyalty but by providing crucial information on how customers are spending and what products or types of offers are most appealing. Sir Terry Leahy, a British businessman, previously the CEO of Tesco, once said: “The true source of loyalty is to create benefits for people… Sometimes people concentrate too much on devices like a loyalty card”. This statement demonstrates the need for schemes to evolve with changing consumer expectations.
PowerPoint: 33 slides packed with information and detailed information on Loyalty programmes offered by the surveyed operators.
1. Introduction - Types of MNO Loyalty Programmes
2. Loyalty Programmes by Region worldwide
3. Conclusions - The importance of Loyalty Programmes
- 3 (UK)
- AT&T (USA)
- Airtel (India)
- dtac (Thailand)
- HKT (Hong Kong)
- Jordan and Spain)
- Movistar (Spain)
- NTT DoCoMo (Japan)
- O2 Telefonica (UK)
- Ooredoo (Oman and Qatar)
- Orange (Egypt)
- Rogers (Canada)
- Sky Mobile (UK)
- Spain and UK)
- Sprint (USA)
- T-Mobile (USA)
- TIM (Italy)
- Telstra (Australia)
- Verizon (USA)
- Vodafone (Italy
- Wind/Tre (Italy)
- Yoigo (Spain)
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.