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North America Green Tea Market to 2027 - Regional Analysis and Forecasts by Type; Flavour; Distribution Channel, and Geography

  • ID: 5017988
  • Report
  • March 2020
  • Region: North America
  • 141 pages
  • The Insight Partners
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FEATURED COMPANIES

  • AriZona Beverage Co.
  • Finlays
  • ITO EN
  • Kirin Holdings Company
  • Nestle
  • Tata Global Beverages
  • MORE
The North American green tea market was valued at US$ 1,244.4 million in 2018 and is projected to reach to US$ 2,167.1 million by 2027; it is expected to grow at a CAGR of 6.4% from 2019 to 2027.

Green tea is prepared by pan-frying and steaming the leaf buds and dried leaves of the Camellia sinensis plant, followed by drying them. The manufacturing of green tea does not involve the process of withering and oxidation. The tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. The tea is known to be effective in managing various health issues, such as depression and various cancer types, such as lung cancer, liver cancer, colon cancer, and gastric cancer. A few of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills, and lowering cholesterol and triglycerides levels in the body. Moreover, its consumption known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. Several research studies have also proved that drinking green tea help to speed up metabolism and also helps to control weight. A drink made by combining green tea and lemon juice offers numerous health benefits through anti-inflammatory and antimicrobial properties. The availability of this tea in unique flavors, with rich aroma and taste is driving the demand for green tea. Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers.

The North American green tea market has been segmented on the basis of type into green tea bags, green tea instant mixes, iced green tea, loose leaves, and others. The green tea bag segment dominated the North American green tea market in 2018. Discovered in 1904, tea bags are thin porous bags filled with tea leaves. The green tea bags are generally made from filter paper, food-grade plastic, or silk cotton. The instant tea mixes were invented in the 1930's but not sold until the late 1950's. These instant mixes became popular with the introduction of flavored green tea products in the market. To make these mixes, once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as that of brewed green tea. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, in addition to certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually has fewer calories compared to soft drinks or juices. Loose tea leaves are soaked in liquid medium, where they get ample room to absorb water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas.

The North American green tea market is further segmented into the US, Canada, and Mexico. The US led the North America green tea market in 2018. Consumers in developed countries such as the US and Canada are shifting their preferences toward healthy lifestyle, and thus, they are more inclined toward products that provide health benefits. Moreover, green tea product manufacturing companies in North America are continuously increasing their product portfolio, in terms of variety and innovation, to meet the rising customer demand. The key factors attributing to the growth of green tea market in Mexico are rising health consciousness among the customers and increasing awareness related to the health benefits pertaining to the consumption of green tea.

Several green team market players present in North America include Finlays, Kirin Holdings Company, AriZona Beverage Co., Associated British Foods plc., Nestle, ITO EN, Tata Global Beverages, and Unilever.

The overall North American green tea market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North American green tea market.

Reasons to Buy:
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the North America green tea market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AriZona Beverage Co.
  • Finlays
  • ITO EN
  • Kirin Holdings Company
  • Nestle
  • Tata Global Beverages
  • MORE
1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 North America Green Tea Market - By Type
1.3.2 North America Green Tea Market - By Flavour
1.3.3 North America Green Tea Market - By Distribution Channel
1.3.4 North America Green Tea Market - By Country

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Green tea Market Landscape
4.1 Market Overview
4.1.1 North America PEST Analysis

5. Green tea Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Health Benefits of Flavored Green Tea
5.1.2 Cumulative M&A Activities and Product Launches
5.2 Market Restraints
5.2.1 Higher Price of Green Tea as Compared to Other Tea
5.3 Market Opportunities
5.3.1 Introduction of New Flavours and Attractive Packaging
5.4 Future Trends
5.4.1 Surge in Consumption of Premium RTD Green Tea Flavoured Beverages
5.5 Impact Analysis

6. Green tea- North America Market Analysis
6.1 North America Green Tea Market Overview
6.2 North America Green Tea Market Forecast and Analysis

7. North America Green Tea Market Analysis - By Type
7.1 Overview
7.2 Green Tea Bags
7.2.1 Overview
7.2.2 North America Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)
7.3 Green Tea Instant Mixes
7.3.1 Overview
7.3.2 North America Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.4 Iced Green Tea
7.4.1 Overview
7.4.2 North America Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.5 Loose Leaf
7.5.1 Overview
7.5.2 North America Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.6 Others
7.6.1 Overview
7.6.2 North America Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8. North America Green Tea Market Analysis - By Flavours
8.1 Overview
8.2 North America Green Tea Market Breakdown, by Flavours, 2018 & 2027
8.3 Lemon
8.3.1 Overview
8.3.2 North America Lemon in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)
8.4 Aloe Vera
8.4.1 Overview
8.4.2 North America Aloe Vera in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.5 Cinnamon
8.5.1 Overview
8.5.2 North America Cinnamon in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.6 Vanilla
8.6.1 Overview
8.6.2 North America Vanilla in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.7 Basil
8.7.1 Overview
8.7.2 North America Basil in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.8 Others
8.8.1 Overview
8.8.2 North America Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

9. North America Green Tea Market Analysis - By Distribution Channel
9.1 Overview
9.2 North America Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and Supermarkets
9.3.1 North America Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)
9.4 Convenience Store
9.4.1 North America Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)
9.5 Online Stores
9.5.1 North America Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)
9.6 Others
9.6.1 North America Green Tea Market Via Others Forecasts to 2027 (US$ Mn)

10. North America Green Tea Market - Country Analysis
10.1 Overview
10.1.1 North America Green tea Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2 North America Green Tea Market Breakdown, by Key Countries
10.1.2.1 US: Green Tea Market-Revenue and Forecast to 2027(US$ Million)
10.1.2.1.1 US: Green Tea Market by Type
10.1.2.1.2 US: Green Tea Market by Flavour
10.1.2.1.3 US: Green Tea Market by Distribution Channel
10.1.2.2 Canada: Green Tea Market-Revenue and Forecast to 2027(US$ Million)
10.1.2.2.1 Canada: Green Tea Market by Type
10.1.2.2.2 Canada: Green Tea Market by Flavour
10.1.2.2.3 Canada :Green Tea Market by Distribution Channel
10.1.2.3 Mexico: Green Tea Market-Revenue and Forecast to 2027(US$ Million)
10.1.2.3.1 Mexico: Green Tea Market by Type
10.1.2.3.2 Mexico: Green Tea Market by Flavour
10.1.2.3.3 Mexico: Green Tea Market by Distribution Channel

11. Company Profiles
11.1 TATA Global Beverages
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Finlays
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Unilever
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Nestlé
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products And Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Associated British Foods plc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Arizona Beverage Co.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Kirin Holdings Company Ltd
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 ITO EN
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments

12. Appendix
12.1 About the Publisher
12.2 Glossary
Note: Product cover images may vary from those shown
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  • Finlays
  • Kirin Holdings Company
  • AriZona Beverage Co.
  • Associated British Foods plc.
  • Nestle
  • ITO EN
  • Tata Global Beverages
  • Unilever
Note: Product cover images may vary from those shown
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