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India Bathing Soap Market Overview, 2020-2025

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    Report

  • 104 Pages
  • April 2020
  • Region: India
  • Bonafide Research
  • ID: 5018072
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The report provides an all-round analysis of India’s bathing soap market. Indian people prefer bathing soaps as it has been traditionally used among millions of consumers. The market for traditional bathing soap is considered mature, while the market for newer bath products and natural and anti-bacterial soaps presents significant growth potential. Traditional bathing soap and bath product companies are striving to meet the need of these new types of consumers. Bathing soap retailers that are previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry. Companies have been rolling out the products with cheap price value is attracting the largest consumer base especially the rural regions. This report focuses on all the segments in bathing soap along with its historical and forecasted value, details of all top profiled companies present in this segment of the market.

Bathing soap products is a prominent segment of countries' overall bathing products market. The market has been segmented in various ranges of soap types like premium, Standard, Herbal, Deo and Baby soaps. Due to this varied range of products the market has been growing leaps and bounds and further expected to show healthy and positive growth with an Expected CAGR of above 7% in the coming years. In the last couple of years bathing soap, the market has got a boost with the government of India's swachh Bharat mission. Every soap maker in the country has gained from the initiative and encroached on the category to capitalize on growth current market scenario. Brands like Dettol have actively participated in the initiative by making the rural peoples aware of their range of cheap products. The bathing soap products have their availability in pan India irrespective of urban or rural and have flexible pricing which ranges from as low as Rs 10/piece, Rs 11/piece - Rs 20/piece to more than Rs 100/piece. Such reasons have played a huge role in increasing the adaption of products. Another reason for its adaption is that bathing soaps are distributed widely through the general retail stores as such products are easy to afford and have high availability. Standard soap segment dominates the market as these soaps are of the lowest price range which values not more than Rs 20 – 24/piece Lifebuoy, santoor, lux, etc are some of the prominent brands in this category. Whereas the market has the fastest growing product in the form of baby soaps such as Johnson & Johnson, Himalaya with a CAGR of over 18%. To attract more sets of consumers the companies have been manufacturing the soap products with a range of fragrances such as Lemon, sandal, glycerine, menthol, rose, lavender, etc.

Major Companies And Their Brands
  • ITC Limited - Vivel, Fiama Di Wills, Superia
  • Hindustan Unilever Limited - Lux, Lifebuoy, Dove
  • Godrej Consumer Products Limited (GCPL) - Cinthol, Godrej No.1
  • Reckitt Benckiser (India) limited - Dettol
  • Karnataka Soaps and Detergents Limited - Mysore Sandal

Considered in this report:
  • Geography: India & Global
  • Base Year: FY 2018-19
  • Estimated Year: FY 2019-20
  • Forecast Year: FY 2024-25

Aspects Covered in this report:
  • Global bath and shower market with its value and forecast along with its segments
  • India Bathing and shower market with the segment (premium, Standard, Herbal, Deo and Baby soaps) along with value and forecast
  • Product price and variant analysis
  • Top profiled companies

Segment Covered In the report:
  • Bathing Soap Market
  • Premium Soap
  • Standard Soap
  • Herbal & Health Soap
  • Deo Soap
  • Baby soap

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bath and shower gel industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary2. Report Methodology3. India Demographic Insight
4. Global Bath and Shower Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. By Segment
4.2. Market Share By Region
5. India Bath and Shower Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.3. Market Share
5.3.1. By Company
5.3.2. By Brand
5.3.3. By Segment
5.3.4. By Sales Channel
5.3.5. By Demographic
5.3.6. By Tier
6. India Bathing Soap Market Outlook
6.1. Market Size By Value
6.2. Market Size By Volume
6.3. Market Share
6.3.1. By Product Type
6.3.2. By Price Range
6.3.3. By Type of Fragrance
6.3.4. By Sales Channel
6.3.5. By Demographic
6.3.6. By Tier
6.4. India Premium Soap Market Outlook
6.4.1. Market Size By Value
6.4.2. Market Size By Volume
6.4.3. Market Share By Brand
6.5. India Standard Beauty Soap Market Outlook
6.5.1. Market Size By Value
6.5.2. Market Size By Volume
6.5.3. Market Share By Brand
6.6. India Herbal & Health Soap Market Outlook
6.6.1. Market Size By Value
6.6.2. Market Size By Volume
6.6.3. Market Share By Brand
6.7. India Deo Soap Market Outlook
6.7.1. Market Size By Value
6.7.2. Market Size By Volume
6.7.3. Market Share By Brand
6.8. India Baby Soap Market Outlook
6.8.1. Market Size By Value
6.8.2. Market Size By Volume
6.9. Product, Price & Variant Analysis
7. India Economic Snapshot
8. Company Profile
8.1. ITC Limited
8.2. Hindustan Unilever Limited
8.3. Godrej Consumer Products Limited
8.4. Reckitt Benckiser (India) Private Limited
8.5. Karnataka Soaps & Detergents Limited
9. Disclaimer
List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: Global Bath and Shower Market Size – By Value 2014 to 2019 (USD Billion)
Figure 5: Global Bath and Shower Market Size Forecast – By Value 2020F to 2025F (USD Billion)
Figure 6: Global Bath and Shower Market Size – By Segment By Value 2014 To 2019 (USD Billion)
Figure 7: Global Bath and Shower Market Size Forecast – By Segment By Value 2020F to 2025F (USD Billion)
Figure 8: Global Bath and Shower Market Share – By Region By Value 2019 & 2025F
Figure 9: India Bath and Shower Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 10: India Bath and Shower Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 11: India Bath and Shower Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 12: India Bath and Shower Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
Figure 13: India Bath and Shower Market Share – By Company By Value 2018-19
Figure 14: India Bath and Shower Market Share – By Brand By Value 2018-19
Figure 15: India Bath and Shower Market Share – By Segment By Value 2018-19 & 2024-25F
Figure 16: India Bath and Shower Market Share – By Segment By Volume 2018-19 & 2024-25F
Figure 17: India Bath and Shower Market Share – By Sales Channel 2018-19
Figure 18: India Bath and Shower Market Share – By Demographics 2018-19
Figure 19: India Bath and Shower Market Share – By Tier 2018-19
Figure 20: India Bathing Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 21: India Bathing Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 22: India Bathing Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 23: India Bathing Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure 24: India Bathing Soap Market Share – By Product Type 2018-19
Figure 25: India Bathing Soap Market Share – By Price Range By Value 2018-19
Figure 26: India Bathing Soap Market Share – By Type of Fragrance 2018-19
Figure 27: India Bathing Soap Market Share – By Sales Channel 2018-19
Figure 28: India Bathing Soap Market Share – By Demographics 2018-19
Figure 29: India Bathing Soap Market Share – By Tier 2018-19
Figure 30: India Premium Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 31: India Premium Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 32: India Premium Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 33: India Premium Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
Figure 34: India Premium Soap Market Share – By Brand By Value 2018-19
Figure 35: India Standard Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 36: India Standard Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 37: India Standard Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 38: India Standard Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
Figure 39: India Standard Soap Market Share – By Brand By Value 2018-19
Figure 40: India Herbal & Health Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 41: India Herbal & Health Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 42: India Herbal & Health Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 43: India Herbal & Health Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
Figure 44: India Herbal & Health Soap Market Share – By Brand By Value 2018-19
Figure 45: India Deo Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 46: India Deo Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 47: India Deo Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 48: India Deo Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
Figure 49: India Deo Soap Market Share – By Brand By Value 2018-19
Figure 50: India Baby Soap Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 51: India Baby Soap Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 52: India Baby Soap Market Size – By Volume 2013-14 To 2018-19 (Thousand Tonnes)
Figure 53: India Baby Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes)
List of Tables
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: Product, Price & Variant Analysis of Various Bar Soaps Available in Indian Market 2018-19
Table 4: India Economic Profile – 2015 to 2018
Table 5: ITC Limited
Table 6: Hindustan Unilever Limited
Table 7: Godrej Consumer Products Limited
Table 8: Reckitt Benckiser (India) Private Limited
Table 9: Karnataka Soaps & Detergents Limited

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ITC Limited
  • Hindustan Unilever Limited
  • Godrej Consumer Products Limited
  • Reckitt Benckiser (India) Private Limited
  • Karnataka Soaps & Detergents Limited