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E-Commerce (Goods) in Estonia

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    Report

  • 40 Pages
  • April 2022
  • Region: Estonia
  • Euromonitor International
  • ID: 5018723
Sales through e-commerce continued to see a double-digit rise in growth in 2021. The temporary shutdown of non-essential retail outlets in 2020 and the restrictions on their operation during the first quarter of 2021 drove many more consumers than usual online.

This E-Commerce (Goods) in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce (Goods) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Appreciating the convenience, consumers continue to rely on e-commerce
  • Acceleration supported by Estonia’s digital infrastructure, local players emerge strongly
  • Grocery coverage grows thanks to crisis, still room for improvement
PROSPECTS AND OPPORTUNITIES
  • Strong local industry will see growth, but foreign threats emerging
  • Rush back to stores post-pandemic and experiential improvements may slow e-commerce in short term
  • Strong opportunities in retail innovation
CHANNEL DATA
  • Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN ESTONIA
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Convenience, sustainability helping shape retail models
  • Discounters finally set to arrive in Estonia
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Midsummer Festival
  • Payments
  • Delivery and collections
  • Emerging business models
MARKET DATA
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Retailing GBO Company Shares: % Value 2017-2021
  • Table 22 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources