Ready Meals in Western Europe

Market maturity is likely to limit the growth of ready meals in Western Europe, however there is still potential to increase per capita spend. In biggest markets premiumisation via subscription models, as well as catering to a growing number of flexitarians and vegetarians will be a key to sustaining growth. In less developed markets, brands have a potential to grow sales by familiarising consumers with ready meals by offering convenient solutions for traditional dishes.

The Ready Meals in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.