+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

E-Commerce in Turkey

  • ID: 5018752
  • Report
  • February 2021
  • Region: Turkey
  • 53 pages
  • Euromonitor International
E-commerce was the star performer of 2020, seeing triple-digit growth. Over the review period, e-commerce was already growing fast but, in 2020, as consumers spent more time at home and shied away from brick-and-mortar stores, they ended up increasing the frequency of online purchases and also the product categories which they normally did not purchase through e-commerce. E-commerce penetration jumped from 6.1% in 2019 to 13.

The E-Commerce in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-border E-Commerce, E-Commerce by Product Category, Mobile E-Commerce.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • E-commerce is the star performer, thanks to myriad COVID-19 factors enhancing channel popularity and development
  • Limited company capacity to handle such unprecedented demand kept sales lower than they would have been otherwise
3rd party merchants continue to hold the largest shares, due to trajectory of trend seeing global giants acquiring smaller local players

RECOVERY AND OPPORTUNITIES
  • Meteoric rate of growth will fall back to more sustainable levels, but the significant channel switch to e-commerce is set to stay
  • Players rapidly increase their capacities, strategies and logistics networks, in order to keep up with the game
  • Online marketplaces tipped to be a channel to watch
CHANNEL DATA
  • Table 1 E-Commerce by Channel and Category: Value 2015-2020
  • Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • Company response
  • COVID-19 country impact
  • Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting
  • Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2020
  • Physical retail landscape
  • Cash and carry
  • Table 7 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • New Year’s Eve
  • Back to School
  • Other seasonal events
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 10 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 12 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 20 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 24 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 26 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 30 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 32 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 34 Retailing GBO Company Shares: % Value 2016-2020
  • Table 35 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 36 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 37 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 38 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 39 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 40 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 41 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 42 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 43 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 49 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 50 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 51 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll