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Web Analytics Market by Deployment, Application and End User ; Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026

  • ID: 5019904
  • Report
  • February 2020
  • Region: Global
  • 292 pages
  • Allied Analytics LLP

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FEATURED COMPANIES

  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • MORE
Web analytics is a set of analytical processes that gather, structure, analyze, and report the analyzed outcomes depending on the web data.It measures, collects, analyzes, and presents the data from the Internet to comprehend and optimize how websites engage end users. The primary goal of web analytics is to analyze customer behavior on one’s website, and other sources such as mobile sites and mobile applications. Web analytics tools are widely used to monitor the way users interact with website of their businesses through tracking their behaviors and activities. Thus, businesses that operate digitally are leading consumers of web analytics platforms and services that are thriving to gain insights from customers and web data. This in turn is one of the major factors expected to drive the market growth in the coming years.

Rise in e-commerce businesses has increased the volume of online data generated. Rise in need to analyze this web data has increased among digital businesses, which in turn is a major factor expected to drive the growth of the global market.Plethora of smart devices has proliferated the BOYDconcepts,which has supported the growth of mobile analytics.Smart devices such as smartphones provide ease of accessibility and convenience of delivery services, which in turn has paved its way for high growth of the global web analytics market. However, rise in data breaches and concerns associated with data privacy has compelled governments to develop stringent data privacy laws and regulations that could hamper the market growth.Moreover, emergence of cloud technologies and rise in adoption of cloud marketing are anticipated to provide lucrative opportunity for the market growth.

The web analytics market is segmented on the basis of deployment, application, end user, and region. By deployment, it is categorized into on-premise and cloud. On the basis of application, it is divided into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others.Depending on end user, it is categorized into banking, financial services, and insurance (BFSI), retail, healthcare, government, travel &hospitality, IT &telecommunications, media &entertainment, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the web analytics market include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc.

KEY BENEFITS FOR STAKEHOLDERS
  • The study provides an in-depth analysis of the market current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global web analytics market size is provided.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global web analytics industry.
  • The quantitative analysis of the market from 2018 to 2026 is provided to determine the global web analytics market potential.
KEY MARKET SEGMENTS

By Deployment
  • On-premise
  • Cloud
By Application
  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others
By End User
  • Banking, Financial Services and Insurance (BFSI)
  • Retail
  • Healthcare
  • Government
  • Travel &Hospitality
  • IT &Telecommunications
  • Media &Entertainment
  • Others
By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • UK
  • Rest of Europe
  • Asia-Pacific
  • Japan
  • China
  • India
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
KEY MARKET PLAYERS
  • Adobe Systems Incorporated
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute Inc.
  • Splunk Inc.
  • Webtrends Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • MORE
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. KEY FINDINGS
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO PERSPECTIVE

CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FORCES SHAPING THE GLOBAL WEB ANALYTICS MARKET
3.3. MARKET DYNAMICS
3.3.1. Drivers
3.3.1.1. Increase in the demand of mobile analytics
3.3.1.2. Increase in shift to data driven businesses
3.3.1.3. Growing marketing automation
3.3.2. Restraints
3.3.2.1. Shortage of skilled labor
3.3.2.2. Data privacy and cyber security
3.3.3. Opportunities
3.3.3.1. Increasing cloud adoption trend
3.3.3.2. Predictive web analytics
3.4. INDUSTRY ROADMAP OF WEB ANALYTICS
3.5. WEB ANALYTICS PROCESS
3.6. IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL WEB ANALYTICS MARKET

CHAPTER 4: GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT
4.1. OVERVIEW
4.2. ON-PREMISE
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. CLOUD
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL WEB ANALYTICS MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. SOCIAL MEDIA MANAGEMENT
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. TARGETING AND BEHAVIORAL ANALYSIS
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. DISPLAY ADVERTISING OPTIMIZATION
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. MULTICHANNEL CAMPAIGN ANALYSIS
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
5.6. ONLINE MARKETING
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country
5.7. OTHERS
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country

CHAPTER 6: GLOBAL WEB ANALYTICS MARKET, BY END USER
6.1. OVERVIEW
6.2. BFSI
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. RETAIL
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. HEALTHCARE
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. GOVERNMENT
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
6.6. TRAVEL AND HOSPITALITY
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country
6.7. IT AND TELECOMMUNICATIONS
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country
6.8. MEDIA AND ENTERTAINMENT
6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country
6.9. OTHERS
6.9.1. Key market trends, growth factors, and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market analysis, by country

CHAPTER 7: GLOBAL WEB ANALYTICS MARKET, BY REGION
7.1. OVERVIEW
7.1.1. Market size and forecast, by region
7.2. NORTH AMERICA
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by application
7.2.3. Market size and forecast, by deployment
7.2.4. Market size and forecast, by end user
7.2.5. Market analysis, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by application
7.2.5.1.2. Market size and forecast, by deployment
7.2.5.1.3. Market size and forecast, by end user
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by application
7.2.5.2.2. Market size and forecast, by deployment
7.2.5.2.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by application
7.3.3. Market size and forecast, by deployment
7.3.4. Market size and forecast, by end user
7.3.5. Market analysis, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by application
7.3.5.1.2. Market size and forecast, by deployment
7.3.5.1.3. Market size and forecast, by end user
7.3.5.2. UK
7.3.5.2.1. Market size and forecast, by application
7.3.5.2.2. Market size and forecast, by deployment
7.3.5.2.3. Market size and forecast, by end user
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by application
7.3.5.3.2. Market size and forecast, by deployment
7.3.5.3.3. Market size and forecast, by end user
7.3.5.4. Rest of Europe
7.3.5.4.1. Market size and forecast, by application
7.3.5.4.2. Market size and forecast, by deployment
7.3.5.4.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by application
7.4.3. Market size and forecast, by deployment
7.4.4. Market size and forecast, by end user
7.4.5. Market analysis, by country
7.4.5.1. Japan
7.4.5.1.1. Market size and forecast, by application
7.4.5.1.2. Market size and forecast, by deployment
7.4.5.1.3. Market size and forecast, by end user
7.4.5.2. China
7.4.5.2.1. Market size and forecast, by application
7.4.5.2.2. Market size and forecast, by deployment
7.4.5.2.3. Market size and forecast, by end user
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by application
7.4.5.3.2. Market size and forecast, by deployment
7.4.5.3.3. Market size and forecast, by end user
7.4.5.4. Rest of Asia-Pacific
7.4.5.4.1. Market size and forecast, by application
7.4.5.4.2. Market size and forecast, by deployment
7.4.5.4.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by application
7.5.3. Market size and forecast, by deployment
7.5.4. Market size and forecast, by end user
7.5.5. Market analysis, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by application
7.5.5.1.2. Market size and forecast, by deployment
7.5.5.1.3. Market size and forecast, by end user
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by application
7.5.5.2.2. Market size and forecast, by deployment
7.5.5.2.3. Market size and forecast, by end user
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by application
7.5.5.3.2. Market size and forecast, by deployment
7.5.5.3.3. Market size and forecast, by end user

CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. KEY PLAYERS POSITIONING ANALYSIS, 2018
8.2. TOP WINNING STRATEGIES
8.3. COMPETITIVE DASHBOARD
8.4. KEY DEVELOPMENTS
8.4.1. Product launches
8.4.2. Collaboration
8.4.3. Partnership
8.4.4. Product development
8.4.5. Business expansion
8.4.6. Acquisition
8.5. PATENT ANALYSIS
8.5.1. By region (2016-2019)
8.5.2. By applicant
8.6. CASE STUDIES
8.6.1. Ryanair DAC partnered with AT Internet as a solution partner for web analytics
8.6.2. GoPro adopted Google Analytics

CHAPTER 9: COMPANY PROFILE
9.1. ADOBE INC.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D Expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments
9.2. AT INTERNET
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments
9.3. FACEBOOK, INC.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Product portfolio
9.3.5. R&D Expenditure
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. GOOGLE INC.
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. R&D expenditure
9.4.7. Business performance
9.4.8. Key strategic moves and developments
9.5. HOTJAR LTD
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.6. INTERNATIONAL BUSINESS MACHINES CORPORATION
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. R&D Expenditure
9.6.7. Business performance
9.6.8. Key strategic moves and developments
9.7. MICROSOFT CORPORATION
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D Expenditure
9.7.7. Business performance
9.7.8. Key strategic moves and developments
9.8. SAS INSTITUTE INC.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments
9.9. SPLUNK INC.
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. R&D Expenditure
9.9.7. Business performance
9.9.8. Key strategic moves and developments
9.10. WEBTRENDS INC.
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • MORE
According to the report titled, 'Web Analytics Market by Deployment, Application, and End User: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the web analytics market size was valued at $2.63 billion in 2018, and is projected to reach $10.73billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026.

Web analytics tools and application has gained tremendous popularity among the digital businesses. With need to improve and gain new revenue opportunities digital businesses, such as e-commerce, have adopted web analytics, which in turn has positive impact on the web analytics market growth. In addition, industries are evolving in terms of data generation and analysis to help them aid their offering among other competitors, marketers, and businesses. This need has garnered high adoption of web analytics to gain critical business insights and form effective sales and marketing as well as other online strategies. Enhancement of marketing strategies helps businesses to remain at par with the competitors in the stiff competitive environment, which in turn is compelling businesses to optimize Websites; thereby, increasing the efficiency and ad revenue generating capacity of Websites through analytics.

Rise in number of applications that resides on smartphones has driven the demand for analytical software that are capable to gather data from smart devices and provide insights on the user’s behavior. This in turn helps companies to optimize their product offerings and target their ads depending upon the user location. Web analytics plays a crucial role in offering demographics marketing depending upon the aforementioned data, which in turn is expected to boost the growth of the web analytics market.

By application, the targeting and behavioral analysis segment is expected to anticipate high revenue growth during the forecast period in the overall web analytics market. Advent of internet technologies and evolution of web technologies have enhanced the way digital businesses operate. Demand for customer and behavioral analytics has grown from the recent past to gain comprehensive understanding of consumer demand, which in turn is expected to drive the growth of the segment in the global web analytics market.

Moreover, the online marketing segment witnessed a significant growth in the market, in terms of CAGR during the forecast period. This is attributed to increase in number of internet users across the globe, and instant access benefit of internet to one’s product portfolio.

The web analytics market trends in North America dominated in 2018, and is expected to continue this trend during the forecast period, owing to high adoption of analytics solutions and presence of players in
the countries such as U.S. and Canada. Asia-Pacific is expected to anticipate high CAGR in the web analytics industry in the coming years.

According to Market and Sinnarkar, Research Analyst, ICT “Rise in number of Internet users and proliferation of e-commerce activities across the globe are major factors that anticipate high revenue opportunities for the growth of global web analytics market during the forecast period. North American countries contributed highest market share, and Asia-Pacific countries are expected to boost the growth of the market in terms of CAGR in the coming years.”

KEY FINDINGS OF THE STUDY
  • By deployment, the cloud segment dominated the web analytics market share in 2018. However, the on-premise segment is expected to exhibit significant growth during the forecast period.
  • By application, the online marketing segment accounted for the highest revenue in 2018, owing to rise in demand for optimized clicks from e-commerce sector.
  • Depending on end user, the retail & ecommerce industry generated the highest revenue in 2018. However, the retail sector is expected to witness a considerable growth in the near future, owing to rise in e-commerce activities across the globe.
  • Region wise, Asia-Pacific is expected to witness significant growth in terms of CAGR in the coming years.
Web analytics market analysis profiled in the report include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc. The major players operating in this market have witnessed massive increase in the demand for web analytics, especially due to increase in adoption of Internet and its related services among businesses across the globe. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.
Note: Product cover images may vary from those shown
  • Adobe Systems Incorporated
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute Inc.
  • Splunk Inc.
  • Webtrends Inc.
Note: Product cover images may vary from those shown

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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