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Stevia Market by Form, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026

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    Report

  • 252 Pages
  • February 2020
  • Region: Global
  • Allied Market Research
  • ID: 5019920
Stevia is a natural sweetener with low or no calorie, low glycemic index, and is non-cariogenic. It is approximately 200 to 300 times sweeterthan table sweeteners. It has wide application in different industries such as food & beverages, pharmaceutical, and cosmetics industry.Stevia is becoming one of the popular ingredients & food additives in the food & beverages industry, as it has many astounding properties such as it enhances flavor, prevents fermentation &discoloration, has high heat resistance, and reduces stickiness in beverages. Thus, it is used to manufacture products such as soft drinks, pickles, pastries, jam, chewing gum, candy, yogurt, and sorbets.

The growth of the stevia market is driven by increase in demand for stevia by diabetic and obese consumers globally. This is attributed to the fact that stevia has low or no calorie, low glycemic index, and is non cariogenic, which helping management of diabetes and weight.However, the availability of substitutes for stevia such as erythritol, thaumatin, and luo han guo (monk fruit) is expected to hamper the growth of the global market during the forecast period.On the contrary, an increase in demand for natural sweeteners over artificial sweeteners is anticipated to offer immense opportunities for market expansion during the forecast period.

The global stevia market is segmented into form, end user, distribution channel, and region. Depending on form, the market is classified into liquid, powder, and others. By end user, it is divided into food & beverages industry, pharmaceutical industry, retail industry, and others. On the basis of distribution channel, it is categorized into direct channel and indirect channel. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the stevia industry are Archer Daniels Midland Company, BENEO (SUDZUCKER Group), Cargill, Incorporated. Foodchem International Corporation, FRAKEN BIOCHEM CO. LTD, Haihang Industry Co., Ltd, Ingredion Incorporated, PureCircle, Tate & Lyle PLC., and Van Wankum Ingredients.

KEY BENEFITS FOR STAKEHOLDERS
  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global stevia market from 2019 to 2026 to identify the prevailing market opportunities.
  • The key countries in all the major regions are mapped on the basis of their market share.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.

KEY MARKET SEGMENTS

By Form
  • Liquid
  • Powder
  • Others
  • By End User
  • Food & Beverages
  • Pharmaceuticals
  • Retail
  • Others

By Distribution Channel
  • Direct Channel
  • Indirect Channel

By Region
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Australia
  • Japan
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitution
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Various application of stevia in food and beverages industry
3.4.1.2. Increasing demand by diabetics and obese consumers
3.4.1.3. Increasing number of product launched using stevia
3.4.2. Restraint
3.4.2.1. Potential threat of substitution
3.4.3. Opportunities
3.4.3.1. Increasing demand for natural sweeteners
3.4.3.2. Increasing adoption of stevia for animal feed
3.5. Value chain Analysis
3.6. Parent Market Analysis
CHAPTER 4: STEVIA MARKET, BY FORM
4.1. Overview
4.1.1. Market size and forecast
4.2. POWDER
4.2.1. Overview
4.2.2. Key market trends, growth factors, and opportunities
4.2.3. Market size and forecast
4.2.4. Market analysis by country
4.3. LIQUID
4.3.1. Overview
4.3.2. Key market trends, growth factors, and opportunities
4.3.3. Market size and forecast
4.3.4. Market analysis by country
4.4. Others
4.4.1. Overview
4.4.2. Key market trends, growth factors, and opportunities
4.4.3. Market size and forecast
4.4.4. Market analysis by country
CHAPTER 5: STEVIA MARKET, BY END - USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Food & Beverages Industry
5.2.1. Overview
5.2.2. Key market trends, growth factors, and opportunities
5.2.3. Market size and forecast
5.2.4. Market analysis by country
5.3. Pharmaceutical Industry
5.3.1. Overview
5.3.2. Key market trends, growth factors, and opportunities
5.3.3. Market size and forecast
5.3.4. Market analysis by country
5.4. Retail Industry
5.4.1. Overview
5.4.2. Key market trends, growth factors, and opportunities
5.4.3. Market size and forecast
5.4.4. Market analysis by country
5.5. Others
5.5.1. Overview
5.5.2. Key market trends, growth factors, and opportunities
5.5.3. Market size and forecast
5.5.4. Market analysis by country
CHAPTER 6: STEVIA MARKET, BY DISTRIBUTON CHANNELS
6.1. Overview
6.1.1. Market size and forecast
6.2. Direct channel
6.2.1. Overview
6.2.2. Key market trends, growth factors, and opportunities
6.2.3. Market size and forecast
6.2.4. Market analysis by country
6.3. Indirect channel
6.3.1. Overview
6.3.2. Key market trends, growth factors, and opportunities
6.3.3. Market size and forecast
6.3.4. Market analysis by country
CHAPTER 7: STEVIA MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast
7.2. North America
7.2.1. Overview
7.2.2. Key market trends, growth factors and opportunities
7.2.3. Market size and forecast by form
7.2.4. Market size and forecast by end - user
7.2.5. Market size and forecast by distribution channel
7.2.6. Market size and forecast by country
7.2.7. U.S.
7.2.7.1. Market size and forecast, by Form
7.2.7.2. Market size and forecast, by End – user
7.2.7.3. Market size and forecast, by distribution channel
7.2.8. Canada
7.2.8.1. Market size and forecast, by form
7.2.8.2. Market size and forecast, by End - user
7.2.8.3. Market size and forecast, by distribution channel
7.2.9. Mexico
7.2.9.1. Market size and forecast, by form
7.2.9.2. Market size and forecast, by End - user
7.2.9.3. Market size and forecast, by distribution channel
7.3. Europe
7.3.1. Overview
7.3.2. Key market trends, growth factors and opportunities
7.3.3. Market size and forecast by form
7.3.4. Market size and forecast by End - user
7.3.5. Market size and forecast by distribution channel
7.3.6. Market size and forecast by country
7.3.7. UK
7.3.7.1. Market size and forecast, by form
7.3.7.2. Market size and forecast, by End - user
7.3.7.3. Market size and forecast, by distribution channel
7.3.8. Germany
7.3.8.1. Market size and forecast, by form
7.3.8.2. Market size and forecast, by End - user
7.3.8.3. Market size and forecast, by distribution channel
7.3.9. France
7.3.9.1. Market size and forecast, by form
7.3.9.2. Market size and forecast, by End - user
7.3.9.3. Market size and forecast, by distribution channel
7.3.10. Italy
7.3.10.1. Market size and forecast, by form
7.3.10.2. Market size and forecast, by End - user
7.3.10.3. Market size and forecast, by distribution channel
7.3.11. Spain
7.3.11.1. Market size and forecast, by form
7.3.11.2. Market size and forecast, by End - user
7.3.11.3. Market size and forecast, by distribution channel
7.3.12. Rest of Europe
7.3.12.1. Market size and forecast, by form
7.3.12.2. Market size and forecast, by End - user
7.3.12.3. Market size and forecast, by distribution channel
7.4. Asia-Pacific
7.4.1. Overview
7.4.2. Key market trends, growth factors and opportunities
7.4.3. Market size and forecast by form
7.4.4. Market size and forecast by End - user
7.4.5. Market size and forecast by distribution channel
7.4.6. Market size and forecast by country
7.4.7. China
7.4.7.1. Market size and forecast, by form
7.4.7.2. Market size and forecast, by End - user
7.4.7.3. Market size and forecast, by distribution channel
7.4.8. Japan
7.4.8.1. Market size and forecast, by form
7.4.8.2. Market size and forecast, by End - user
7.4.8.3. Market size and forecast, by distribution channel
7.4.9. India
7.4.9.1. Market size and forecast, by form
7.4.9.2. Market size and forecast, by End - user
7.4.9.3. Market size and forecast, by distribution channel
7.4.10. Australia
7.4.10.1. Market size and forecast, by form
7.4.10.2. Market size and forecast, by End - user
7.4.10.3. Market size and forecast, by distribution channel
7.4.11. Rest of Asia-Pacific
7.4.11.1. Market size and forecast, by form
7.4.11.2. Market size and forecast, by End - user
7.4.11.3. Market size and forecast, by distribution channel
7.5. LAMEA
7.5.1. Overview
7.5.2. Key market trends, growth factors and opportunities
7.5.3. Market size and forecast by form
7.5.4. Market size and forecast by End - user
7.5.5. Market size and forecast by distribution channel
7.5.6. Market size and forecast by country
7.5.7. Latin America
7.5.7.1. Market size and forecast, by form
7.5.7.2. Market size and forecast, by End - user
7.5.7.3. Market size and forecast, by distribution channel
7.5.8. Middle East
7.5.8.1. Market size and forecast, by form
7.5.8.2. Market size and forecast, by End - user
7.5.8.3. Market size and forecast, by distribution channel
7.5.9. Africa
7.5.9.1. Market size and forecast, by form
7.5.9.2. Market size and forecast, by End - user
7.5.9.3. Market size and forecast, by distribution channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Competitive Dashboard
8.2. Heat Map Overview
8.3. Top Winning Strategies
CHAPTER 9: COMPANY PROFILES
9.1. Archer-Daniels-Midland Company (ADM)
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. BENEO GmbH
9.2.1. Company overview
9.2.2. Key Executive
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. R&D Expenditure
9.2.7. Business performance
9.3. CARGILL INC.
9.3.1. Company overview
9.3.2. Key Executive
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Foodchem International Corporation
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.5. FRAKEN BIOCHEM CO. LTD
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.6. Haihang Industry Co., Ltd
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.7. Ingredion Incorporated
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. PureCircle
9.8.1. Company overview
9.8.2. Key Executive
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments
9.9. TATE & LYLE PLC. (TATE & LYLE)
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments
9.10. Van Wankum Ingredients
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio

Executive Summary

According to the report titled 'Stevia Market by Form, End Users and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global stevia market was valued at $637.1 million in 2018, and is projected to reach $1,169.4 million by 2026, registering a CAGR of 8.0% from 2019 to 2026. Stevia is a non-nutritive natural sweetener, which has low or no calorie, low glycemic index, and is non-cariogenic. It has wide application in different industries such as food & beverages, pharmaceutical, and cosmetics. This is attributed to different properties offered by stevia. For instance, it acts as an antioxidant, stabilizer, flavor enhancer, prevents fermentation & discoloration, has high heat resistance, and. Furthermore, it is available in liquid, powder, and other forms in the market through different distribution channels that include direct channels online stores, and medical stores.

The retail segment is anticipated to garner the highest market share during the forecast period, due to rise in consumer awareness about stevia as a natural zero calorie sweetener, which is non-cariogenic sweetener with low glycemic index. Furthermore, health benefits associated with stevia has made it popular in the household sector. Thus, the demand for stevia especially among the diabetic and obese consumers is expected to increase significantly, thereby driving the growth of the global market.

Moreover, rise in number of consumers adopting a healthy lifestyle has propelled the adoption of free form product. This, in turn, has triggered the trend of reducing the consumption of sugar in their diet, which encourages consumers to seek for healthy alternatives of sugar. This factor has urged food & beverages manufacturers to use stevia in their products, which is expected to offer potential growth opportunity for market expansion during the forecast period. In addition, stevia has been also known for improving the palatability of animal feeds, resulting in enhancing the appetite of livestock. This is anticipated to boost the demand for stevia in the animal feed industry. Furthermore, the food service industry, including cafes, restaurants, and hotels are increasingly adopting stevia as table top sweetener for tea and coffee. This, in turn, is anticipated to provide immense opportunity for stevia market in the food service industry during the forecast period.

According to Shankar Bhandalkar, Senior Research Analyst, Consumer Goods, “The global demand for stevia market is expected to increase due to rise in need for natural sweeteners among consumers, owing to rise in health concern. This has propped food & beverages manufacturers to use stevia in their products to meet the rising demands of consumers. “
The global stevia market is segmented into form, end user, distribution channel, and region. On the basis of form, the market is classified into liquid, powder, and others. By end user, it is divided into food & beverages industry, pharmaceutical industry, retail industry, and others. Depending on distribution channel, it is bifurcated into direct channel and indirect channel. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key findings of the study
  • By form, the powder segment accounted for the highest stevia market share in 2018, growing at a CAGR of 7.2% from 2019 to 2026.
  • Depending on end user, the food &beverages segment occupied the maximum share in stevia market analysis in 2018, and is expected to dominate the market forecast.
  • On the basis of distribution channel, the direct channel was the highest contributor to the market in 2018, and is estimated to register a CAGR of 7.5%from 2019 to 2026.
  • Region wise, Asia-Pacific accounted for about34.8% in 2018 of the stevia market by share and is expected to grow at a CAGR of 7.0%.

The key players operating in the stevia industry are Archer Daniels Midland Company, BENEO (SUDZUCKER Group), Cargill, Incorporated., Foodchem International Corporation, FRAKEN BIOCHEM CO. LTD, Haihang Industry Co., Ltd, Ingredion Incorporated, PureCircle, Tate & Lyle PLC., and Van Wankum Ingredients.

Companies Mentioned

  • Archer Daniels MidlCompany
  • BENEO (SUDZUCKER Group)
  • Cargill Inc.rporated.
  • Foodchem International Corporation
  • FRAKEN BIOCHEM CO. LTD
  • Haihang Industry Co. Ltd
  • Ingredion Incorporated
  • PureCircle
  • Tate & Lyle PLC.
  • Van Wankum Ingredients.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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