Wi-Fi analytics Market by Component, Deployment, Application and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2019-2026

Wi-Fi Analytics is data depicted through Wi-Fi access points, which can be used to notify and improve business operations, marketing initiatives, and physical layouts. Wi-Fi analytics presents a bridge for companies attempting to minimize the difference between offline and online visibility into visitor behavior. There are two types of applications of Wi-Fi analytics - presence analytics and marketing analytics.
Increase in deployment of Wi-Fi devices, proliferation of smart phones, rise in adoption of big data analytics are the major factors that drive the growth of the Wi-Fi analytics market. However, lack of standardized regulatory compliance across the world and lack of analysis skills are expected to hinder the growth of the Wi-Fi analytics market. On the contrary, rise in adoption of Internet of Things (IoT) and mobile-connected smart objects are expected to provide lucrative opportunities for the market growth in the coming years.

The Wi-Fi analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, the market is categorized into solution and service. On the basis of deployment, it is classified into on-premise and cloud. By application, it bifurcated into Wi-Fi presence analytics and Wi-Fi marketing analytics. Depending on industry vertical, it is divided into retail, hospitality, sports & entertainment, transportation, healthcare and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The company profiles of Wi-Fi analytics market players included in this report are Cisco Systems Inc., Fortinet, Aruba, SkyFii, Blix, Ruckus Networks, Purple, Cloud4Wi, Yelp Wi-Fi Inc., and GoZone WiFi.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global Wi-Fi analytics market along with the current & future trends to elucidate the imminent investment pockets.
Information about key drivers, restrains, and opportunities and their impact analyses on the market size is provided in the report.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the global Wi-Fi analytics market from 2018 to 2026 is provided to determine the market potential.

KEY MARKET SEGMENTS

By Component

Solution
Services

By Deployment

Cloud
On-premise

By Application

Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics

By Industry Vertical

Retail
Hospitality & Tourism
Sports & Entertainment
Transportation
Healthcare
Others

By Region

North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS

Cisco Systems Inc.
Fortinet
Aruba
SkyFii
Blix
Ruckus Networks
Purple
Cloud4Wi
Yelp Wi-Fi Inc.
GoZone WiFi

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Porter’s five forces analysis
3.3. Patent Analysis
3.3.1. By Region (2004-2018)
3.3.2. By Applicant
3.4. Case studies
3.4.1. Case Study 01
3.4.2. Case Study 02
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increasing deployment of public wi-fi
3.5.1.2. Proliferation of mobile phones
3.5.1.3. Increase in investment on Wi-Fi analytics
3.5.1.4. Increase in adoption of big data analytics
3.5.2. Restraints
3.5.2.1. Lack of standardized regulatory compliance across the world
3.5.3. Opportunity
3.5.3.1. Rise in adoption of internet of things and mobile-connected smart objects

CHAPTER 4: WI-FI ANALYTICS MARKET, BY COMPONENT

4.1. Overview
4.2. Solution
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by region
4.3. Service
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by region

CHAPTER 5: WI-FI ANALYTICS MARKET, BY DEPLOYMENT

5.1. Overview
5.2. On premise
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by region
5.3. Cloud
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by region

CHAPTER 6: WI-FI ANALYTICS MARKET, BY APPLICATION

6.1. Overview
6.2. Wi-Fi Presence Analytics
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by region
6.3. Wi-Fi Marketing Analytics
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by region

CHAPTER 7: WI-FI ANALYTICS MARKET, BY INDUSTRY VERTICAL

7.1. Overview
7.2. Retail
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by region
7.3. Hospitality
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by region
7.4. Sports and Entertainment
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by region
7.5. Transportation
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by region
7.6. Healthcare
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis, by region
7.7. Others
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by region

CHAPTER 8: WI-FI ANALYTICS MARKET, BY REGION

8.1. Overview
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by component
8.2.3. Market size and forecast, by deployment
8.2.4. Market size and forecast, by application
8.2.5. Market size and forecast, by industry vertical
8.2.6. Market analysis by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by component
8.2.6.1.2. Market size and forecast, by deployment
8.2.6.1.3. Market size and forecast, by application
8.2.6.1.4. Market size and forecast, by industry vertical
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by component
8.2.6.2.2. Market size and forecast, by deployment
8.2.6.2.3. Market size and forecast, by application
8.2.6.2.4. Market size and forecast, by industry vertical
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by component
8.3.3. Market size and forecast, by deployment
8.3.4. Market size and forecast, by application
8.3.5. Market size and forecast, by industry vertical
8.3.6. Market analysis by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by component
8.3.6.1.2. Market size and forecast, by deployment
8.3.6.1.3. Market size and forecast, by application
8.3.6.1.4. Market size and forecast, by industry vertical
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by component
8.3.6.2.2. Market size and forecast, by deployment
8.3.6.2.3. Market size and forecast, by application
8.3.6.2.4. Market size and forecast, by industry vertical
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by component
8.3.6.3.2. Market size and forecast, by deployment
8.3.6.3.3. Market size and forecast, by application
8.3.6.3.4. Market size and forecast, by industry vertical
8.3.6.4. Italy
8.3.6.4.1. Market size and forecast, by component
8.3.6.4.2. Market size and forecast, by deployment
8.3.6.4.3. Market size and forecast, by application
8.3.6.4.4. Market size and forecast, by industry vertical
8.3.6.5. Spain
8.3.6.5.1. Market size and forecast, by component
8.3.6.5.2. Market size and forecast, by deployment
8.3.6.5.3. Market size and forecast, by application
8.3.6.5.4. Market size and forecast, by industry vertical
8.3.6.6. Rest of Europe
8.3.6.6.1. Market size and forecast, by component
8.3.6.6.2. Market size and forecast, by deployment
8.3.6.6.3. Market size and forecast, by application
8.3.6.6.4. Market size and forecast, by industry vertical
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by component
8.4.3. Market size and forecast, by deployment
8.4.4. Market size and forecast, by application
8.4.5. Market size and forecast, by industry vertical
8.4.6. Market analysis by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by component
8.4.6.1.2. Market size and forecast, by deployment
8.4.6.1.3. Market size and forecast, by application
8.4.6.1.4. Market size and forecast, by industry vertical
8.4.6.2. India
8.4.6.2.1. Market size and forecast, by component
8.4.6.2.2. Market size and forecast, by deployment
8.4.6.2.3. Market size and forecast, by application
8.4.6.2.4. Market size and forecast, by industry vertical
8.4.6.3. Japan
8.4.6.3.1. Market size and forecast, by component
8.4.6.3.2. Market size and forecast, by deployment
8.4.6.3.3. Market size and forecast, by application
8.4.6.3.4. Market size and forecast, by industry vertical
8.4.6.4. South Korea
8.4.6.4.1. Market size and forecast, by component
8.4.6.4.2. Market size and forecast, by deployment
8.4.6.4.3. Market size and forecast, by application
8.4.6.4.4. Market size and forecast, by industry vertical
8.4.6.5. Australia
8.4.6.5.1. Market size and forecast, by component
8.4.6.5.2. Market size and forecast, by deployment
8.4.6.5.3. Market size and forecast, by application
8.4.6.5.4. Market size and forecast, by industry vertical
8.4.6.6. Rest of Asia-Pacific
8.4.6.6.1. Market size and forecast, by component
8.4.6.6.2. Market size and forecast, by deployment
8.4.6.6.3. Market size and forecast, by application
8.4.6.6.4. Market size and forecast, by industry vertical
8.5. LAMEA
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by component
8.5.3. Market size and forecast, by deployment
8.5.4. Market size and forecast, by application
8.5.5. Market size and forecast, by industry vertical
8.5.6. Market analysis by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by component
8.5.6.1.2. Market size and forecast, by deployment
8.5.6.1.3. Market size and forecast, by application
8.5.6.1.4. Market size and forecast, by industry vertical
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by component
8.5.6.2.2. Market size and forecast, by deployment
8.5.6.2.3. Market size and forecast, by application
8.5.6.2.4. Market size and forecast, by industry vertical
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by component
8.5.6.3.2. Market size and forecast, by deployment
8.5.6.3.3. Market size and forecast, by application
8.5.6.3.4. Market size and forecast, by industry vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Competitive Dashboard
9.2. Product Heatmap
9.3. Key Developments
9.3.1. New product launches
9.3.2. Business Expansions
9.3.3. Partnership
9.3.4. Product development
9.3.5. Collaboration
9.3.6. Acquisition
9.4. Top Winning Strategies

CHAPTER 10: COMPANY PROFILES

10.1. Aruba Networks
10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Product portfolio
10.1.5. R&D Expenditure
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Blix
10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Product portfolio
10.2.5. Key strategic moves and developments
10.3. Cisco Systems, Inc.
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. R&D Expenditure
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. Cloud4Wi, Inc.
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Product portfolio
10.4.5. Key strategic moves and developments
10.5. Fortinet, Inc.
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. R&D Expenditure
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. GoZone WiFi, LLC.
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.6.5. Key strategic moves and developments
10.7. Purple
10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Product portfolio
10.7.5. Key strategic moves and developments
10.8. Ruckus Networks
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. R&D Expenditure
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Skyfii Limited
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.9.5. Business performance
10.9.6. Key strategic moves and developments
10.10. Yelp Wi-Fi Inc.
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
10.10.5. R&D Expenditure
10.10.6. Business performance
10.10.7. Key strategic moves and developments

Executive Summary

According to the report titled, 'Wi-Fi Analytics Market by Component, Deployment, Application, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global Wi-Fi analytics market was valued at $5.64 billion in 2018, and is projected to reach $31.01 billion by 2026, growing at a CAGR of 23.8% from 2019 to 2026.

Wi-Fi analytics involves the use of Wi-Fi networks for collecting data on Wi-Fi devices like smartphones and laptops and contains thorough information on the device behavior. Such device behavior information includes information from the space covered by the Wi-Fi network, and about the activity performed via the Wi-Fi network's internet connection. The adoption of Wi-Fi analytics is intended to help companies in building detailed customer profiles and to better understand customers behavior within their venue. The factors such as need to gain insights regarding customers’ behavior, analyze customer presence at business locations, trigger proximity-based marketing messages, formulate targeted marketing strategies, and proliferation of smartphone devices drive the growth of the global Wi-Fi analytics market.

The solution segment dominated the Wi-Fi analytics market share in 2018, and is projected to maintain its dominance during the forecast period. This is attributed to key benefits offered by Wi-Fi analytics solutions. Organizations are increasingly adopting Wi-Fi analytics to gain the insights about footfall at their venue and get the unassociated device data. It includes data concerning people counting, cross shopping, dwell time, bounce rate, passing traffic, and others. This solution also helps in tracking frequency of how often people return to the specific venue and at what intervals. All such data helps companies in building detailed customer profiles with the data collected. Thus, these benefits of Wi-Fi analytics solutions are expected to drive the growth of this segment during the forecast period.

Region wise, the global Wi-Fi analytics market was dominated by North America in 2018 and is expected to maintain this trend during the forecast period Presence of large number of Wi-Fi analytics vendors, continuous adoption of advanced technology for attracting customers in retail, and great awareness about targeted marketing are the major factors that drive the market in North America. In addition, extensive use of smartphones and tablets by the consumers in this region are expected to boost the growth of the Wi-Fi analytics market in North America. Continuous advancements in technology, presence of major number of Wi-Fi analytics industry vendors, and accessibility of proficient technical expertise are some of the factors responsible the growth of the market in this region. In addition, the North American companies are becoming more aware about analyzing the customer presence and behavior patterns, which is leading them to invest and implement location-based services and make use of Wi-Fi technologies. This is again creating the demand for Wi-Fi analytics solutions to gain the insights from the customers’ data collected from such Wi-Fi deployments.

Key Findings of the Study:
Depending on component, the solution segment led the Wi-Fi analytics market size in terms of revenue in 2018.
By deployment, the cloud segment is witnessing highest growth rate during the forecast period of 2019-2026.
By application, Wi-Fi marketing analytics is growing with highest CAGR of 25.9% during the forecast period of 2019-2026.
Depending on industry vertical, the sports & entertainment segment is anticipated to exhibit substantial growth during the forecast period.
Region wise, North America generated the highest revenue in 2018; however, Asia-Pacific is anticipated to exhibit substantial growth during the Wi-Fi analytics market forecast period.

The global Wi-Fi analytics market analysis includes some of the key market players such as SAP SE, Oracle, SAS Institute, Teradata, Tibco, Adobe, Cisco, IBM, Tableau, and Sisense.

Companies Mentioned

Cisco Systems Inc.
Fortinet
Aruba
SkyFii
Blix
Ruckus Networks
Purple
Cloud4Wi
Yelp Wi-Fi Inc.
GoZone WiFi.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic news articles and other related releases for market evaluation
Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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