Yoga involves physical, mental, and spiritual practices, including asana, Pranayama, meditation, and chanting, which improves physical and mental health of an individual. Yoga mats offer comfort while practicing the yoga and are considered to be the most essential yoga accessory. The global yoga mat market was valued at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period. Yoga mat fabricated from various materials such as polyvinyl chloride (PVC), thermoplastic elastomers (TPE), cotton, jute, rubber, and polyethylene (PE) are available in the market. Yoga mats are commonly available in rectangular shape, however, some of the yoga mats offered by manufacturers come in hourglass or oval shape.
The growth of the global yoga mat market is majorly driven by an alarming rise in the prevalence of obesity, especially in urban areas. Furthermore, increase in investments According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga mat. . Furthermore, rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global market. Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga mats is anticipated to propel the market growth.
Yoga is witnessing increasing popularity in India and the U.S. as an effective way of staying healthy, which is expected to contribute to the growth of yoga mat market in majority of developed and developing countries.
The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga &fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players profiled in this report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTATION:
By Material
By End User
By Distribution channel
By Region
The growth of the global yoga mat market is majorly driven by an alarming rise in the prevalence of obesity, especially in urban areas. Furthermore, increase in investments According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga mat. . Furthermore, rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global market. Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga mats is anticipated to propel the market growth.
Yoga is witnessing increasing popularity in India and the U.S. as an effective way of staying healthy, which is expected to contribute to the growth of yoga mat market in majority of developed and developing countries.
The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga &fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players profiled in this report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global yoga mat market, with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis.
- A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
- Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
- Competitive intelligence highlights the business practices followed by the leading market players across various regions.
KEY MARKET SEGMENTATION:
By Material
- Polyvinyl Chloride (PVC)
- Thermoplastic Elastomers (TPE)
- Rubber
- Cotton/Jute
- Others
By End User
- Yoga and fitness clubs
- Household
- Others
By Distribution channel
- Supermarket/Hypermarket
- Specialty Stores
- E commerce
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: YOGA MAT MARKET, BY MATERIAL
CHAPTER 5: YOGA MAT MARKET, BY END USER
CHAPTER 6: YOGA MAT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: YOGA MAT MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
Executive Summary
According to the report titled 'Yoga mat Market by Material, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018-2026,' The global yoga mat market size was at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $9.9 billion from 2018 to 2026. Yoga has been practiced by more than 300 million practitioners globally. Yoga practice involves postures, exercises, and meditations, which are considered to be healthy for body and enhances peace of mind. Furthermore, yoga is practiced for benefits such as muscle toning &gaining stamina, flexibility, and strength. Thus, increase in number of yoga practitioners augments the demand for yoga mats, as they provide enhanced comfort in practicing various postures and exercises. Yoga mat is available in different materials, colors, and shapes, which further drives the growth of the market.The yoga mat market growth is propelled by alarming surge in incidence of obesity and health-related diseases. In addition, consumers are increasingly following fitness practices such as yoga and are engaged in purchasing accessories for the same such as yoga mat, blocks, and yoga pants, which boost the growth of the global market. Furthermore, governments of various countries and yoga & fitness clubs have been actively engaged in promoting yoga worldwide, which has resulted in increased awareness of benefits of yoga globally. For instance, the Indian Prime Minister Narendra Modi proposed the idea of International Yoga Day at United Nations General Assembly (UNGA) in 2014. This encouraged people worldwide to practice and get involved in yoga and Pilates. Moreover, in 2016, the Indian Prime Minister asked his ministers to make Yoga a mass movement. All these factors collectively are anticipated to increase the number of yoga practitioners, which, in turn, will propel the demand for yoga mats, thereby driving the growth of the global market.
According to Shankar Bhandalkar, Team Lead Research, Consumer Goods, “The growth of the global yoga mat market is driven by introduction of innovative yoga mats with enhanced functionality, improved material, and superior comfort. The expansion of e-commerce retail channels globally is further expected to facilitate the growing reach of yoga mats in emerging markets.”
The yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into polyvinyl chloride(PVC), thermoplastic elastomers (TPE), rubber, cotton/jute, and others. Among these, PVC yoga mat are the most widely used among consumers, owing to their cost-effectiveness and easy availability in different sizes, shapes, and colors in all retail stores. The PVC segment was valued at $4.9 billion, and is expected to grow with a CAGR of 6.7% from 2019 to 2026, to reach $8.2 billion by 2026. However, the cotton/jute segment is estimated to grow at the highest rate during the forecast period, owing to rise in demand for yoga mats fabricated from biodegradable materials.
On the basis of end user, the households segment held a significant share in the global market in 2018. However, the yoga & fitness clubs segment is expected to grow at highest CAGR, owing to inclination of consumers toward joining professional yoga centers and fitness clubs coupled with increase in promotional campaigns by yoga &fitness clubs.
On the basis of distribution channel, the market is categorized into supermarket/hypermarket, specialty stores, e-commerce, and others. The specialty stores segment led the yoga mat market in 2018, and is estimated reach $12.2 billion, registering a CAGR of 6.8% during the forecast period. However, the e-commerce segment is anticipated to grow at the highest rate in the near future, owing to increase in penetration of smartphones and rise in number of consumers seeking for convenient lifestyle.
Region wise, the yoga mat industry is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa). Asia-Pacific led the market for yoga mat in 2018, due to rise in concern of consumers toward obesity and health in countries such as India, China, Japan, and Australia. By country, the U.S. serves as the potential market attributed to presence of largest number of yoga practitioners in the country.
Key findings of the study
- By material, the cotton/jute segment is estimated to witness the fastest growth, registering a CAGR of 7.9% during the forecast period.
- Depending on end user, the household segment is expected to dominate the market for yoga mat, globally, holds 57.1% of share in the market.
- In 2018, by distribution channel, the specialty stores segment held the highest share, accounts 53.71% of the global yoga mat market share.
- In 2018, the U.S. was the most prominent market globally, and is expected to grow at a significant CAGR throughout the forecast period.
The key players profiled in this report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.
Companies Mentioned
- Manduka
- Jade Fusion
- prAna
- Hugger Mugger
- Adidas
- Lululemon Athletica
- Ecoyoga
- Aurorae Yoga LLC
- Eupromed
- Yaazhtex.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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