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China Programmatic Advertising Market: Prospects, Trends Analysis, Market Size and Forecasts up to 2025

  • Report

  • 40 Pages
  • March 2020
  • Region: China
  • Infinium Global Research
  • ID: 5020544
The country research report on China programmatic advertising market is a customer intelligence and competitive study of the China market. Moreover, the report provides deep insights into demand forecasts, market trends, and, micro and macro indicators in the China market. Also, factors that are driving and restraining the programmatic advertising market are highlighted in the study. This is an in-depth business intelligence report based on qualitative and quantitative parameters of the market. Additionally, this report provides readers with market insights and detailed analysis of market segments to possible micro levels. The companies and dealers/distributors profiled in the report include manufacturers & suppliers of programmatic advertising market in China.

Segments Covered
The report on China programmatic advertising market provides a detailed analysis of segments in the market based on device type, media type, and platform type.

Segmentation Based on Device Type
  • Mobile
  • Desktop

Segmentation Based on Media Type
  • Audio Ads
  • Video Ads
  • Digital Display
  • DOOH
  • Social Ads

Segmentation Based on Platform Type
  • Real Time Buying
  • Private Marketplace Guaranteed
  • Automated Guaranteed
  • Unreserved Fixed-rate

Highlights of the Report

The report provides detailed insights into:
1) Demand and supply conditions of programmatic advertising market
2) Factor affecting the programmatic advertising market in the short run and the long run
3) The dynamics including drivers, restraints, opportunities, political, socioeconomic factors, and technological factors
4) Key trends and future prospects
5) Leading companies operating in programmatic advertising market and their competitive position in China
6) The dealers/distributors profiles provide basic information of top 10 dealers & distributors operating in (China) programmatic advertising market
7) Matrix: to position the product types
8) Market estimates up to 2025

The report answers questions such as:
1) What is the market size of programmatic advertising market in China?
2) What are the factors that affect the growth in programmatic advertising market over the forecast period?
3) What is the competitive position in China programmatic advertising market?
4) What are the opportunities in China programmatic advertising market?
5) What are the modes of entering China programmatic advertising market?

Table of Contents

1. Report Overview
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
2. Executive Summary
3. Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.2.4. Challenges
3.3. PEST-Analysis
3.4. Porter's Diamond Model for China Programmatic Advertising Market
3.5. Growth Matrix Analysis
3.6. Competitive Landscape in China Programmatic Advertising Market
4. China Programmatic Advertising Market by Device Type
4.1. Mobile
4.2. Desktop
5. China Programmatic Advertising Market by Media Type
5.1. Audio Ads
5.2. Video Ads
5.3. Digital Display
5.4. DOOH
5.5. Social Ads
6. China Programmatic Advertising Market by Platform Type
6.1. Real Time Buying
6.2. Private Marketplace Guaranteed
6.3. Automated Guaranteed
6.4. Unreserved Fixed-rate
7. Company Profiles