The baby pacifier market size was valued at $352.2 million in 2018 and is expected to reach $522.6 million by 2026, registering a CAGR of 5.10% from 2019 to 2026. The rise in number of infant population around the globe, is one of the key factors driving the global baby pacifier market.
The global baby pacifier market is segmented on the basis of product type, size, distribution channel, and region. By product type, the market is segmented into single piece baby pacifier and multiple piece baby pacifier. By size, it is classified into small, medium, and large. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Baby pacifier is one of those mandatory baby care products that is being used until the infant turns more than a year old. Hence, the segment has witnessed higher level of demand from the target customers. In recent years, manufacturers strategize on improvising its product offering that caters to specific requirements of target customers (parents of newborn). For instance, UK-based baby product manufacturer, Blue Maestro has come up with a connected baby pacifier that help track baby's temperature and sends readings directly to a parent's smartphone. Hence innovation factor helps drive the demand for baby pacifier products in the global market.
According to the analysis, the birth rate of developing/emerging countries is increasing at a very fast rate. The countries such as China, India, Brazil, South Africa, and Egypt indicate a higher birth rate than the U.S. and the UK, and exhibit great potential for the baby care market. As the number of babies increase, the utilization of several key baby accessories including baby pacifier incur higher level of demand. For instance, India has the highest birth rate in the Asia-Pacific, which is approximately 19.95 children per 1000 members of the population and the country is the most attractive market for consumable goods.
The baby pacifier market is a fragmented market with the presence of both international and regional players. Baby pacifier products are known to be one of the mandatory baby care products to soothe or calm fussy babies. The right type of pacifier has no side effect on babies. However, there are low quality baby pacifiers available in the market that when used, may increase the risk of middle ear infection among the babies. Low quality silicone nipple also result tooth misalignment of the babies in the future. Hence, availability of low quality product hampers the overall growth of the market in terms of value sales
Key players profiled in the report include doddle & co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips N.V., MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product Type
By size
By Distribution channel
By Region
Baby pacifier is one of those mandatory baby care products that is being used until the infant turns more than a year old. Hence, the segment has witnessed higher level of demand from the target customers. In recent years, manufacturers strategize on improvising its product offering that caters to specific requirements of target customers (parents of newborn). For instance, UK-based baby product manufacturer, Blue Maestro has come up with a connected baby pacifier that help track baby's temperature and sends readings directly to a parent's smartphone. Hence innovation factor helps drive the demand for baby pacifier products in the global market.
According to the analysis, the birth rate of developing/emerging countries is increasing at a very fast rate. The countries such as China, India, Brazil, South Africa, and Egypt indicate a higher birth rate than the U.S. and the UK, and exhibit great potential for the baby care market. As the number of babies increase, the utilization of several key baby accessories including baby pacifier incur higher level of demand. For instance, India has the highest birth rate in the Asia-Pacific, which is approximately 19.95 children per 1000 members of the population and the country is the most attractive market for consumable goods.
The baby pacifier market is a fragmented market with the presence of both international and regional players. Baby pacifier products are known to be one of the mandatory baby care products to soothe or calm fussy babies. The right type of pacifier has no side effect on babies. However, there are low quality baby pacifiers available in the market that when used, may increase the risk of middle ear infection among the babies. Low quality silicone nipple also result tooth misalignment of the babies in the future. Hence, availability of low quality product hampers the overall growth of the market in terms of value sales
Key players profiled in the report include doddle & co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips N.V., MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global baby pacifier market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Product Type
- Single-piece Baby Pacifier
- Multiple-piece Baby Pacifier
By size
- Small
- Medium
- Large
By Distribution channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Baby Pacifier Market, By Product Type
Chapter 5: Baby Pacifier Market, By Size
Chapter 6: Baby Pacifier Market, By Distribution Channel
Chapter 7: Baby Pacifier Market, By Region
Chapter 8: Market Overview
Chapter 9: Company Profiles
Executive Summary
According to the report titled, 'Baby Pacifier Market by Product Type, Size and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global baby pacifier market size was valued at $352.2 million in 2018, and is projected to reach $522.6 million by 2026, growing at a CAGR of 5.10% from 2019 to 2026. In 2018, Asia-Pacific accounted for nearly 33.04% share of the baby pacifier market.Baby Pacifier is one of the main types of baby care accessories that help to pacify fussy babies. There are various advantages associated with the use of baby pacifiers such as it offers temporary distraction, helps baby to fall asleep, and more importantly it reduces the risk of sudden infant death syndrome (SIDS). Hence product’s functionality is an influential baby pacifier market trend.
Post-delivery of the newborn child, baby pacifier is one of those mandatory baby care product that is being used until the child turns 1 year old. As a result, majority of the hospitals and clinics provide baby pacifiers to the newborn babies as a part of their service. For instance, Philips Avent Soothie pacifier is being distributed by hospitals across the U.S. as it helps soothe and calm newborns. It is made of hospital-grade, durable silicone without any odor or taste. Hence, the rise in demand for pacifiers from the hospital sector, help drive the growth of baby pacifier market in terms of value sales.
Over the past couple of years, some of the key manufacturers in the global baby pacifier industry strategize on improvising its product offerings that caters to the specific requirement of target segment. Researchers in UCLA Mattel Children’s Hospital have developed a unique format of baby pacifier known as Pacifier-Activated Lullaby (PAL). The device plays parent’s recorded lullabies whenever a baby sucks on the pacifier. Similarly, Delta Medical Corporation has come up with a newline of baby pacifiers under the brand name of JollyPop. The product makes it compatible with all CPAP systems, nasal cannulas, and lateral positioning practice. Thus, innovation factor plays a key role in driving the value sales baby pacifier market growth.
The global baby pacifier market analysis is segmented on the basis of product type, size, distribution channel, and region. By product type, the market is categorized into single-piece baby pacifiers and multiple-piece baby pacifiers. By size, it is classified into small, medium, and large. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
Key Findings of the Study
In 2018, by product type, the single-piece baby pacifiers segment accounted for around higher value baby pacifier market share.
In 2018, by size, the small segment accounted for higher value share.
By distribution channel, the offline channel segment accounts for higher value baby pacifier market share.
In 2018, by region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the baby pacifier market forecast period.
Key players profiled in the report include doddle & co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips N.V., MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.
Companies Mentioned
- doddle & co.
- Natursutten
- Trebco Specialty Products Inc.
- Koninklijke Philips N.V.
- MAM USA Corporation
- NUK USA LLC
- Mayborn USA Inc.
- The Natural Baby Company
- The White Company
- Baby Shusher
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 245 |
| Published | January 2020 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 352.2 million |
| Forecasted Market Value ( USD | $ 522.6 million |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
