Museums, Historical Sites, Zoos, and Parks Global Market Report 2024

The museums, historical sites, zoos, and parks market size has grown strongly in recent years. It will grow from $76.94 billion in 2023 to $82.07 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth observed in the historic period can be attributed to several factors, including increased cultural interest, educational programs fostering public engagement, government funding initiatives, conservation efforts aimed at preserving heritage, and infrastructure development within these establishments.


The museums, historical sites, zoos, and parks market size is expected to see strong growth in the next few years. It will grow to $106.86 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. Forecasted growth is driven by sustainability initiatives, personalized experiences, public-private partnerships, inclusive accessibility, and the impact of global events. Major trends in the forecast period encompass adaptation to technological advancements, integration of digital experiences, technological integration, digital accessibility, and emphasis on outdoor experiences.

Art organizers, museums, and zoos are leveraging augmented reality (AR) technology to craft immersive real-world experiences for their clientele. Augmented reality seamlessly integrates digital information into the user's real-time environment. Museums and zoos are strategically employing AR as an educational and entertaining tool, offering visual tour guides and showcasing 3D content within the user's actual surroundings. An exemplary implementation is seen at the Cleveland Museum of Art, where augmented reality technology facilitates user interaction and provides up-to-date, comprehensive information about each artwork in the museum. Similarly, the Acropolis Museum in Athens, Greece, utilizes AR to breathe life into architectural and sculptural remains, creating an enriched visitor experience.

The surge in international tourism is anticipated to drive the growth of the museums, historical sites, zoos, and parks market. International tourism involves travel outside one's usual permanent location for leisure, business, or other purposes. Museums, historical sites, zoos, and parks significantly contribute to international tourism by attracting global travelers and offering them opportunities to delve into the past, experience diverse cultures, and engage with wildlife conservation. Notably, in May 2023, The United Nations World Tourism Organization reported a 50% increase in international tourism receipts from 2021, reaching $1 trillion in 2022. This upswing in international tourism serves as a catalyst for the growth of the museums, historical sites, zoos, and parks market.

The adoption of prerecorded audio guides is becoming prevalent in museums and art galleries, serving as a modern alternative to conventional guides. These audio guides, utilizing multimedia content transmitters such as headsets, earphones, or headphones, offer pre-recorded audio files in various languages, providing visitors with additional, enhanced, and unbiased information. Functioning as supplementary revenue streams for organizers, these audio guides are versatile and accessible to multiple visitors. Museums such as the Louvre in France, with its annual 8 million visitors, have embraced audio guides to enrich the visitor experience with detailed information about art pieces. Other notable institutions adopting prerecorded audio guides include the British Museum in England, the San Francisco Museum of Modern Art, and the Auckland War Memorial Museum in New Zealand.

Prominent companies within the museums, historical sites, zoos, and parks market are directing their efforts towards the development of cutting-edge technologies, notably AI assistants, to enhance customer services. An AI assistant is a software application utilizing artificial intelligence to perform specific tasks and provide information. A case in point is Satisfi Labs, a US-based conversational AI platform, which introduced Animal Assistant in April 2022. This innovative AI solution serves as an expert guide for visitors, aiding them in locating animals on-site and obtaining detailed information about each species. The Animal Assistant allows guests to pose questions about various animal species and groups using natural language. Additionally, the AI solution proactively provides educational information and a guided experience for visitors interested in learning more about the animals present in specific areas, even without specifying a particular animal by name. This strategic focus on AI technologies aligns with companies' objectives to deliver reliable and enriching services to their customers in the dynamic landscape of museums, historical sites, zoos, and parks.

Major companies operating in the museums, historical sites, zoos, and parks market report are The Metropolitan Museum of Art, National Gallery of Art, Krusger, Smithsonian Institution Washington D.C., Musei Vaticani, The American Museum of Natural History, Museum of Science and Industry, Georgia Aquarium, Museum of Fine Arts Boston, The Art Institute of Chicago, Woodland Park Zoo, Zoological Garden of Berlin, Los Angeles County Museum of Art (LACMA), The Museum of Modern Art, Museo Nacional del Prado, British Museum, The State Hermitage Museum, National Museum of China, Musée du Louvre, National Museum of Natural History, National Air and Space Museum, Tokyo National Museum, Musée d'Orsay, Rijksmuseum, National Palace Museum, National Museum of the Philippines, Shanghai Museum, National Museum of Korea, Smithsonian's National Zoo, ZooParc de Beauval, Schloss Schönbrunn.

North America was the largest region in the museums, historical sites, zoos, and parks market in 2023. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the museums, historical sites, zoos, and parks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the museums, historical sites, zoos, and parks market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa. The museums, historical sites, zoos, and parks services market includes revenues earned by entities by operating areas or sites that conserve and exhibit objects of historical value such as archaeological sites, museums, live plant and animal life displays, and natural areas or settings. Revenues in this market include entry fees to museums, historical sites, zoos, and parks. The market also includes commissions or rental fees from shops or online cafes located in museums, historical sites, zoos, and parks. It also does not include revenue earned from trading artifacts or animals between entities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The primary types of these establishments include museums, historical sites, zoos & botanical gardens, nature parks, and similar institutions. Revenue sources include ticket sales, food and beverage services, and other miscellaneous income. Visitors across different age groups, including those below 25 years, 25 to 39 years, 40 to 59 years, 60 to 74 years, and 75 years and above, frequent these museums, historical sites, zoos, and parks.

The museums, historical sites, zoos, and parks market research report is one of a series of new reports that provides museums, historical sites, zoos, and parks services market statistics, including museums, historical sites, zoos, and parks services industry global market size, regional shares, competitors with museums, historical sites, zoos, and parks services market share, detailed museums, historical sites, zoos, and parks services market segments, market trends and opportunities, and any further data you may need to thrive in the museums, historical sites, zoos, and parks services industry. This museums, historical sites, zoos, and parks services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.