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Global Surface Cleaner Market, By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others), By Distribution Channel, By Region, Forecast & Opportunities, 2026

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  • 119 Pages
  • October 2021
  • Region: Global
  • TechSci Research
  • ID: 5022621
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Global surface cleaner market is expected to grow at a formidable rate during the forecast period. The global surface cleaner market is driven by the growing pervasiveness of infectious diseases. This has led to the increase in awareness among the population towards the adoption of better household and community hygiene practices thereby driving the growth of market across the globe. Additionally, supportive government policies and schemes especially in the developing regions for promoting community hygiene are further expected to positively impact the growth of market over the next few years. Also, new product launches by the major players in the view of customer needs & demands is further expected to foster the growth of market through 2026.

The global surface cleaner market is segmented based on product, form, distribution channel, company and region. Based on distribution channel, the market can be fragmented into modern retail channel, traditional retail channel, e-commerce retail and institutional/direct sales. The modern retail channel is expected to dominate the market during forecast period. This can be ascribed to the fact that most surface cleaners are sold in the market through modern retail channels such as hypermarkets, supermarkets, among others.

Regionally, the surface cleaner market has been segmented into Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these, North America is expected to witness significant growth during the forecast period in the global surface cleaner market owing to the high hygiene & sanitation standards within the population in the region.

Major players operating in the global surface cleaner market include Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products, Seventh Generation, Procter & Gamble, Avmor and others. The companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

  • Historical Years: 2016-2019
  • Base Year: 2020
  • Estimated Year: 2021
  • Forecast Period: 2022-2026

Objective of the Study:

  • To analyze and estimate the market size of global surface cleaner market from 2016 to 2019.
  • To estimate and forecast the market size of global surface cleaner market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast global surface cleaner market based on product, form, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global surface cleaner market.
  • To identify drivers and challenges for global surface cleaner market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global surface cleaner market.
  • To identify and analyze the profile of leading players operating in global surface cleaner market.
  • To identify key sustainable strategies adopted by market players in global surface cleaner market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of surface cleaner products manufacturers across the globe. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the surface cleaner products manufacturers which could not be identified due to the limitations of secondary research. The publisher analyzed the surface cleaner products manufacturers, distribution channels and presence of all major players across the globe.

The publisher calculated the market size of global surface cleaner market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

  • Surface cleaner products manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to surface cleaner
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as surface cleaner products manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:


In this report, global surface cleaner market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global Surface Cleaner Market, By Product

  • Floor Cleaner
  • Specialized Cleaner
  • Multi-Purpose Cleaner

Global Surface Cleaner Market, By Form

  • Liquid
  • Powder
  • Wipes
  • Others

Global Surface Cleaner Market, By Distribution Channel

  • Modern Retail Channel
  • Traditional Retail Channel
  • E-commerce Retail
  • Institutional/Direct Sales

Global Surface Cleaner Market, By Region

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape


Company Profiles: Detailed analysis of the major companies present in global surface cleaner market.

Available Customizations:


With the given market data, the publisher offers customizations according to a company’s specific needs.


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Table of Contents

1. Product of Interest (POI): Surface Cleaner2. Research Methodology3. Impact of COVID-19 on Global Surface Cleaner Market4. Executive Summary5. Voice of Customer/End User Analysis
6. Global Surface Cleaner Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner)
6.2.2. By Form (Liquid; Powder; Wipes; and Others)
6.2.3. By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales)
6.2.4. By Region (North America; Europe; Asia-Pacific; South America; and Middle East & Africa)
6.2.5. By Company (2020)
6.3. Market Attractiveness Index (By Product; By Form; and By Region)
7. Asia-Pacific Surface Cleaner Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Form
7.2.3. By Distribution Channel
7.2.4. By Country (China; Japan; India; South Korea; Australia; and Rest of Asia-Pacific)
7.3. Asia-Pacific: Country Analysis
7.3.1. China Surface Cleaner Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Form
7.3.1.2.3. By Distribution Channel
7.3.1.3. Competition Outlook
7.3.2. Japan Surface Cleaner Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Form
7.3.2.2.3. By Distribution Channel
7.3.2.3. Competition Outlook
7.3.3. India Surface Cleaner Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Form
7.3.3.2.3. By Distribution Channel
7.3.3.3. Competition Outlook
7.3.4. South Korea Surface Cleaner Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Form
7.3.4.2.3. By Distribution Channel
7.3.4.3. Competition Outlook
7.3.5. Australia Surface Cleaner Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Form
7.3.5.2.3. By Distribution Channel
7.3.5.3. Competition Outlook
8. North America Surface Cleaner Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Form
8.2.3. By Distribution Channel
8.2.4. By Country (United States; Canada; and Mexico)
8.3. North America: Country Analysis
8.3.1. United States Surface Cleaner Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Form
8.3.1.2.3. By Distribution Channel
8.3.1.3. Competition Outlook
8.3.2. Canada Surface Cleaner Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Form
8.3.2.2.3. By Distribution Channel
8.3.2.3. Competition Outlook
8.3.3. Mexico Surface Cleaner Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Form
8.3.3.2.3. By Distribution Channel
8.3.3.3. Competition Outlook
9. South America Surface Cleaner Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Form
9.2.3. By Distribution Channel
9.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
9.3. South America: Country Analysis
9.3.1. Brazil Surface Cleaner Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Form
9.3.1.2.3. By Distribution Channel
9.3.1.3. Competition Outlook
9.3.2. Argentina Surface Cleaner Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Form
9.3.2.2.3. By Distribution Channel
9.3.2.3. Competition Outlook
9.3.3. Colombia Surface Cleaner Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Form
9.3.3.2.3. By Distribution Channel
9.3.3.3. Competition Outlook
10. Europe Surface Cleaner Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By Form
10.2.3. By Distribution Channel
10.2.4. By Country (Germany; France; Italy; Spain; United Kingdom; and Rest of Europe)
10.3. Europe: Country Analysis
10.3.1. Germany Surface Cleaner Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Form
10.3.1.2.3. By Distribution Channel
10.3.1.3. Competition Outlook
10.3.2. France Surface Cleaner Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Form
10.3.2.2.3. By Distribution Channel
10.3.2.3. Competition Outlook
10.3.3. Italy Surface Cleaner Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By Form
10.3.3.2.3. By Distribution Channel
10.3.3.3. Competition Outlook
10.3.4. Spain Surface Cleaner Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Product
10.3.4.2.2. By Form
10.3.4.2.3. By Distribution Channel
10.3.4.3. Competition Outlook
10.3.5. United Kingdom Surface Cleaner Market Outlook
10.3.5.1. Market Size & Forecast
10.3.5.1.1. By Value
10.3.5.2. Market Share & Forecast
10.3.5.2.1. By Product
10.3.5.2.2. By Form
10.3.5.2.3. By Distribution Channel
10.3.5.3. Competition Outlook
11. Middle East & Africa Surface Cleaner Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product
11.2.2. By Form
11.2.3. By Distribution Channel
11.2.4. By Country (UEA; Saudi Arabia; South Africa; and Rest of Middle East & Africa)
11.3. Middle East & Africa: Country Analysis
11.3.1. UAE Surface Cleaner Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Product
11.3.1.2.2. By Form
11.3.1.2.3. By Distribution Channel
11.3.1.3. Competition Outlook
11.3.2. Saudi Arabia Surface Cleaner Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Product
11.3.2.2.2. By Form
11.3.2.2.3. By Distribution Channel
11.3.2.3. Competition Outlook
11.3.3. South Africa Surface Cleaner Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Product
11.3.3.2.2. By Form
11.3.3.2.3. By Distribution Channel
11.3.3.3. Competition Outlook
12. Market Dynamics
12.1. Drivers/Tailwinds
12.2. Challenges/Headwinds
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles (Leading 10 Players in the Market)
14.1.1. Reckitt Benckiser Group plc
14.1.2. Hindustan Unilever Limited
14.1.3. S. C. Johnson & Son, Inc.
14.1.4. Dabur India Limited
14.1.5. Jyothy Laboratories Limited
14.1.6. Venky’s (V H Group)
14.1.7. The Clorox Company
14.1.8. Fena Private Limited
14.1.9. Future Consumer Enterprise Ltd.
14.1.10. Strategi Herbals Private Limited
14.1.11. Henkel Corp.
14.1.12. Bombril
14.1.13. Colgate Palmolive
14.1.14. McBride
14.1.15. Church & Dwight Co. Inc.
14.1.16. Kao Corporation
14.1.17. Godrej Consumer Products
14.1.18. Seventh Generation
14.1.19. Procter & Gamble Company
14.1.20. Avmor
15. Strategic Recommendations16. About the Publisher & Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Reckitt Benckiser Group plc
  • Hindustan Unilever Limited
  • S. C. Johnson & Son, Inc.
  • Dabur India Limited
  • Jyothy Laboratories Limited
  • Venky’s (V H Group)
  • The Clorox Company
  • Fena Private Limited
  • Future Consumer Enterprise Ltd.
  • Strategi Herbals Private Limited
  • Henkel
  • Bombril
  • Colgate Palmolive
  • McBride
  • Church & Dwight Co. Inc.
  • Kao Corporation
  • Godrej Consumer Products
  • Seventh Generation
  • Procter & Gamble
  • Avmor

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