Social Media Subscription Global Market Report 2024

The social media subscription market size has grown exponentially in recent years. It will grow from $20.28 billion in 2023 to $24.72 billion in 2024 at a compound annual growth rate (CAGR) of 21.9%. The expansion observed in the historical period can be attributed to factors such as the increasing adoption of social media, the monetization of content, the boom in influencer marketing, the demand for an ad-free experience, and growing concerns about privacy.

The social media subscription market size is expected to see rapid growth in the next few years. It will grow to $50.53 billion in 2028 at a compound annual growth rate (CAGR) of 19.6%. The anticipated growth in the forecast period can be attributed to factors such as increasing content diversification, the growth of the digital economy, integration of personalization and AI, an emphasis on community building, and global economic trends. Noteworthy trends expected in the forecast period include cross-platform integration, collaborations and partnerships, incorporation of gamification elements, emphasis on education and skill development, and a focus on customization and personalization within social media subscriptions.

The growth of the social media subscription market is expected to be driven by internet-based streaming services. Modern customers prefer to watch their favorite content at their convenience and from any location, leading to the increased popularity of online content streaming. To access such content, customers subscribe to specific sites such as Netflix and Amazon, paying a certain amount monthly, quarterly, or yearly. As of Q3 2021, Netflix alone has around 214 million global paid memberships, according to data from Decider, a US-based entertainment and pop culture site. Surveys in America also indicate a preference for streaming services over traditional TV, with 53% favoring streaming TV shows and 56% engaging in online video streaming monthly, while only 46% prefer live TV. Thus, internet-based streaming services are a key factor propelling the social media subscription market's growth.

The increasing penetration of social media is another factor contributing to the growth of the social media subscription market. Social media penetration reflects the extent to which social media platforms are utilized within a specific population. In 2021, 72% of Americans used at least one social media platform, according to the Pew Research Center. Additionally, the wedding planning industry in the US has witnessed a shift online, with 83% of couples engaging in wedding planning activities through various online platforms, incorporating social media elements such as wedding hashtags. This rising social media penetration enhances the attractiveness of subscription models for platforms, expanding the potential subscriber base and driving the growth of the social media subscription market.

Social media marketing involves companies using social media platforms to boost sales, drive website traffic, and promote their products or brands. According to Sprout Social data from January 2022, there are 3.96 billion social media users globally, and adults spend an average of 95 minutes per day on social media across all platforms. Companies engage in social media management by posting content, responding to follower reviews and comments, and running social media advertisements. This highlights the significance of social media marketing in contemporary business strategies.

Major players in the social media subscription market are innovating by introducing ad-free subscription services to attract larger customer bases, boost sales, and increase revenue. An ad-free subscription service offers users the option to access content or services without encountering advertisements in exchange for a subscription fee. For instance, in June 2021, Twitter Inc. launched the Twitter Blue subscription service priced at $2.99 per month. This service provides exclusive features, including an 'undo sends' option for tweets, allowing users a 30-second window to edit or halt a tweet before it is sent.


In July 2021, California-based MEL Magazine acquired Dollar Shave Club, a social media subscription company, for an undisclosed amount. This acquisition positions MEL Magazine to explore new business models while benefiting from Dollar Shave Club's unique voice and talented team as a digital media partner.

Major companies operating in the social media subscription market report are Amazon.Com Inc., Apple Inc., Alphabet Inc., Microsoft Corporation, Comcast Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Charter Communications Inc., Discovery Inc., Warner Bros. Discovery, Netflix Inc., ViacomCBS Inc., Bell Canada, Bertelsmann SE & Co. KG, Vivendi SE, Fox Corporation, Spotify Technology S.A., Hearst Corporation, Canal+ Group, Snap Inc., iHeartMedia Inc., Gannett Co. Inc., Zynga Inc., New York Times Company, Conde Nast, Meredith Corporation, National Geographic Partners LLC, Nextdoor Inc., Trafalgar Entertainment.

North America was the largest region in the social media subscription market in 2023. The regions covered in the social media subscription market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The main types of social media subscriptions are categorized as refill, customize, and membership. Refill involves the act of filling something again. Payment modes for these subscriptions include cash on delivery and online payments. Various applications of social media subscriptions span beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other diverse applications. These subscriptions are utilized by both adults and kids.

The social media subscription market research report is one of a series of new reports that provides social media subscription market statistics, including social media subscription industry, global social media subscription market size, regional shares, competitors with a social media subscription market share, detailed social media subscription market segments, market trends and opportunities, and any further data you may need to thrive in the social media subscription industry. This social media subscription market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media subscription market includes revenues earned by entities by providing subscription services with subscriptions to Instagram, Facebook, video hosting sites, and social networking sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.