This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences, and plans of smartphone users in Australia and New Zealand. In particular, it focuses on respondents' usage of digital services including e-commerce, payments, connected devices, and gaming services.
- Discusses the main e-commerce trends in Australia and New Zealand, including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for e-commerce and physical commerce.
- Provides insight into the organisations that consumers in these countries are the most willing to trust with their personal data.
- Analyses consumer interest and ownership of various connected devices.
Key Questions Answered in this Report
- What are the main payment mechanisms and devices for e-commerce in
- ANZ and how often do consumers engage in e-commerce?
- What are the main payment mechanisms for physical purchases and how often do consumers engage in physical commerce?
- Which organisations are consumers in Australia and New Zealand most willing to trust with their personal data?
- What are the ownership and interest levels for a range of connected devices?
- What proportion of consumers play video games, how frequently do they do so and what devices do they use?
Survey data coverage
The research was conducted between July and August 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. The analyst set quotas on age, gender, and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 2000 respondents in the region.
Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in e-commerce, payments, and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in services related to e-commerce and payments.