Noni: ForeSights

Noni: ForeSights

Summary

Noni, an exotic fruit that has long been in use in Polynesian food and folk medicine, is gaining global acclaim as a superfruit for its nutritional value and potential health attributes. Noni is thereby becoming a star ingredient in personal care and beauty formulations across the world.

Noni is revered as a medicinal plant in Polynesia, with the fruit and leaves prescribed in remedies for infections, constipation, arthritis, and pain. It has also found use in traditional skincare preparations. The rich nutrient composition and potential health benefits of the exotic fruit are being leveraged for developing “clean label” food and beauty products.

Scope

• Noni is a promising ingredient in clean-label and personalized health food and drinks due to its rich nutrient composition.
• Preliminary research studies indicate several health benefits of consuming noni, which can be leveraged with the aid of intensive human clinical trials for developing health and wellness foods and beverages.
• Obtaining accreditations for noni’s benefits from reputed institutions can help win consumer trust.
• Being rich in antioxidants, noni can be used in developing anti-aging cosmetics.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.